You Herd Me

Download or read book You Herd Me! written by Colin Cowherd and published by Crown. This book was released on 2014-09-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are really two games, the one you see and the one you don't. The way I see it, the best way to use access to both worlds is to illuminate and reveal, not idolize and adore. It's better to be wrong than to be played for a fool. – Colin Cowherd In this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the moment, it’s tough to find people who aren’t afraid to say what they’re really thinking. But that’s where Colin Cowherd comes in. As his millions of fans on ESPN Radio and ESPNU already know, Colin is the rare sports analyst who’s brave (or crazy) enough to speak his mind—even if it pisses some people off. Of course, it helps that a lot of what Colin has to say is simply hilarious. Lots of writers can tell you about Boston’s storied sports history. But how many can tell you why the city of Boston is America’s five year old? Lots of writers will brag about the stuff they got right, but how many will happily list all the calls they got completely and utterly wrong? Whether he’s pointing out the stupidity of conspiracy theories, explaining why media bias isn’t nearly as big a deal as many assume, or calling out those who prize short term wins over sustainability, Colin is smart, thought-provoking, and laugh-out-loud funny. Some of the questions he’s not afraid to ask in You Herd Me! include: Is Tiger Woods really a sex addict—or does he just have good PR? Is “work-life balance” really the ideal we should all strive for—or is that just a way for people feel better about mediocrity? Is talent really all it’s cracked up to be—or can too much talent actually be counterproductive? Is the X games really a sport—or would we all be better off if we admitted it’s something else entirely? Is Hell really a supernatural place of fire and brimstone—or is it actually just another word for living in Tampa? Unapologetically entertaining and packed with behind-the-scenes insights you won’t get anywhere else, You Herd Me! is unlike any other sports book ever written.

Download or read book Different written by Youngme Moon and published by Crown Currency. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Download or read book The Herd written by Andrea Bartz and published by Ballantine Books. This book was released on 2020-03-24 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why did the founder of a glamorous coworking space for women disappear? Her best friends will risk everything to uncover the truth in this “propulsive thriller” (Marie Claire) from the New York Times bestselling author of the Reese’s Book Club pick We Were Never Here. “Perfect for fans of Big Little Lies.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Real Simple • Marie Claire • Good Housekeeping • CrimeReads As CEO of the Herd, an elite women-only coworking space, Eleanor Walsh seems to have it all: close friends, a sweet husband, and the most glamorous and successful female-empowerment-based company in New York City. Then she vanishes on the night of a glitzy press conference—and the police suspect foul play. For Hana, the head of PR for the Herd and Eleanor’s best friend, this is a nightmare. For Hana’s sister, Katie, a journalist, this is the story that will make her career. But when the sisters launch their own investigation and begin to learn what Eleanor was hiding, they must also face the secrets they’ve been keeping from each other—and confront just how dangerous it can be when women’s perfect veneers start to crack.

Download or read book Raw written by Colin Cowherd and published by Simon and Schuster. This book was released on 2016-05-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ESPN radio show host describes scandals, rivalries, and players' lives along with his own life behind-the-scenes, revealing details of what goes on in professional sports and at the sports channel.

Download or read book The Sky between You and Me written by Catherine Alene and published by Sourcebooks, Inc.. This book was released on 2017-02-07 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: An emotional and heart wrenching novel about grief and striving for perfection. Lighter. Leaner. Faster. Raesha will to do whatever it takes to win Nationals. For her, competing isn't just about the speed of her horse or the thrill of the win. It's about honoring her mother's memory and holding onto a dream they once shared. Lighter. Leaner. Faster. For an athlete, every second counts. Raesha knows minus five on the scale will let her sit deeper in her saddle, make her horse lighter on his feet. And lighter, leaner, faster gives her the edge she needs over the new girl on the team, a girl who keeps flirting with Raesha's boyfriend and making plans with her best friend. So she focuses on minus five. But if she isn't careful, she's going to lose more than just the people she loves, she's going to lose herself to lighter, leaner, faster... "Sit quietly with this book. Feel the wind, the dusty air. Taste the sorrow and the wonder. Listen to the heart that is beating on every page. Then be grateful that Catherine Alene gave us this stunning story. It's a thing of beauty." —Kathi Appelt, Newbery Honor and National Book Award Finalist

Download or read book An Inconvenient Herd written by John Wiley and published by . This book was released on 2018-07-04 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOMEONE LETS FARMER'S COWS OUT. Fueled by idealism and curiosity, the herd follows a bike path into the big city, chasing a dream of a new way of life. The good-natured cattle make lots of friends, but life in town is complicated. They encounter religion, local politics, and manicured lawns. Meanwhile, Farmer is frantically searching for the wayward cows, racing to save them from the perils of celebrity and the urban machine before it's too late.

Download or read book Herd written by Mark Earls and published by John Wiley & Sons. This book was released on 2009-08-07 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.