Different

Download or read book Different written by Youngme Moon and published by Crown Currency. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Download or read book Get Different written by Mike Michalowicz and published by Penguin. This book was released on 2021-09-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.

Download or read book Different Perspectives in Design Thinking written by Yvonne Eriksson and published by CRC Press. This book was released on 2022-03-02 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be in touch with colleagues, friends, family, etc. at any time. A complex environment is emerging wherein internet of things and big data are being integrated with products, production systems, healthcare, and daily activity and play an important part in decision making. This has an impact on future designs and the role of designers. Responsible designers with a holistic perspective are needed. The book highlights several aspects of design thinking such as Information Design and Critical Design. The meaning of culture, gender and disabilities are also discussed. The functions of Information Design are changing from ‘showing the way’, instruction manuals and graphic design. It will affect among others, healthcare technology, smart products and Industry 4.0. Design thinking perspective that includes users from the entire chain and from the producer to the end user of the product or service, is needed. This will also require gender and culture issues to be taken into consideration in designing products and services. Design thinking methods and critical aspects of design will contribute to an inclusive society.

Download or read book Different strokes for different folks? written by Nevena Kulic and published by FrancoAngeli. This book was released on 2022-05-31T00:00:00+02:00 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1520.813

Download or read book In Different Times written by Albert Grundlingh and published by AFRICAN SUN MeDIA. This book was released on 2019-11-18 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first attempt to bring together diverse scholars, using different lenses, to study South Africa’s Border War. As a book, it is critical in approach, provides deeper reflection, and focuses specifically on the SADF experience of the war. The result is a more complex picture of the war’s dynamics and its legacies. Although South Africa is a vastly different country today, the study of the Border War opens a range of questions, also relevant to contemporary deployments such as in Lesotho (1998) and the Central African Republic (2013). It includes the debate on participation in foreign conflicts; on the deployment, design and preparation of appropriate, modern armed forces and their use as foreign policy instruments in far‑off theatres; on military planning; and, as the historical controversies regarding the battles at Cuito Cuanavale and Bangui illustrate, on the interface between foreign campaigning and domestic politics.

Download or read book Some Different Noise written by George Barker and published by iUniverse. This book was released on 2006-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Amazon.com review of Barker's previous book: "I happened across this book one morning and ended up hiding from my boss the entire day so that I could read the whole thing. Mr. Barker allows you to see a whole new world through his eyes. At times the stories were so fantastic/riotous that I had to remind myself that it was not fiction! I was so intrigued by this book that I recommended it to my book club. It made for some very lively discussion about sex, marriage, travel and physical disability." -Brooke Brooks from Dallas, TX Life with cerebral palsy. Three years in Hong Kong and two Chinese wives, writing career, family and friends, adaptive p.e. and building house in Belize.

Download or read book Different Places, Different Voices written by Vivian Kinnaird and published by Routledge. This book was released on 2002-03-11 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Different Places, Different Voices challenges Western feminist and post-colonial approaches in its analysis of the changing lives of women of Asia, Africa, Latin America and Oceania. Recognising the significance of place, this is a book informed by the voices of female geographers from the developing world. Twenty case studies present regional perspectives on urban and rural development, household reproduction and production and community organisation. The theoretical and contextual approach and the emphasis on location and positionality highlight the differences created by place to suggest other ways of seeing.