Yes We Did An Inside Look At How Social Media Built The Obama Brand

Download or read book Yes We Did! An inside look at how social media built the Obama brand written by Rahaf Harfoush and published by New Riders. This book was released on 2009-05-20 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.

Download or read book Using Technology, Building Democracy written by Jessica Baldwin-Philippi and published by Oxford University Press. This book was released on 2015-07-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The days of "revolutionary" campaign strategies are gone. The extraordinary has become ordinary, and campaigns at all levels, from the federal to the municipal, have realized the necessity of incorporating digital media technologies into their communications strategies. Still, little is understood about how these practices have been taken up and routinized on a wide scale, or the ways in which the use of these technologies is tied to new norms and understandings of political participation and citizenship in the digital age. The vocabulary that we do possess for speaking about what counts as citizenship in a digital age is limited. Drawing on ethnographic fieldwork in a federal-level election, interviews with communications and digital media consultants, and textual analysis of campaign materials, this book traces the emergence and solidification of campaign strategies that reflect what it means to be a citizen in the digital era. It identifies shifting norms and emerging trends to build new theories of citizenship in contemporary democracy. Baldwin-Philippi argues that these campaign practices foster engaged and skeptical citizens. But, rather than assess the quality or level of participation and citizenship due to the use of technologies, this book delves into the way that digital strategies depict what "good" citizenship ought to be and the goals and values behind the tactics.

Download or read book The Victory Lab written by Sasha Issenberg and published by Crown. This book was released on 2013-09-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

Download or read book The New Black written by Kenneth Mack and published by New Press, The. This book was released on 2013-09-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The election and reelection of Barack Obama ushered in a litany of controversial perspectives about the contemporary state of American race relations. In this incisive volume, some of the country’s most celebrated and original thinkers on race—historians, sociologists, writers, scholars, and cultural critics—reexamine the familiar framework of the civil rights movement with an eye to redirecting our understanding of the politics of race. Through provocative and insightful essays, The New Black challenges contemporary images of black families, offers a contentious critique of the relevance of presidential politics, transforms ideas about real and perceived political power, defies commonly accepted notions of "blackness," and generally attempts to sketch the new boundaries of debates over race in America. Bringing a wealth of novel ideas and fresh perspectives to the public discourse, The New Black represents a major effort to address both persistent inequalities and the changing landscape of race in the new century. With contributions by: Elizabeth Alexander Jeannine Bell Paul Butler Luis Fuentes-Rohwer Lani Guinier Jonathan Scott Holloway Taeku Lee Glenn C. Loury Angela Onwuachi-Willig Orlando Patterson Cristina M. Rodríguez Gerald Torres

Download or read book Underserved Communities and Digital Discourse written by Victoria L. LaPoe and published by Rowman & Littlefield. This book was released on 2018-10-31 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Underserved Communities and Digital Discourse: Getting Voices Heard presents a series of case studies which evaluate the elevation and suppression of voices within marginalized and minority communities. It examines the use of digital media and its role in the construction of reality—specifically who is included, who is left out, and who feels they must remain silent. Through both quantitative and qualitative measures, this book discusses digital discourse in terms of ethnic media, political communication, ethics, crisis communication, myth, and health frameworks.

Download or read book Social Media Performance Evaluation and Success Measurements written by Brown Sr., Michael A. and published by IGI Global. This book was released on 2016-12-21 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.