Winning The Battle For Relevance

Download or read book Winning the Battle for Relevance written by Michael McQueen and published by Morgan James Publishing. This book was released on 2016-03-17 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?” As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Download or read book Winning the Battle for the Minds of Men written by Dennis Peacocke and published by Destiny Image Incorporated. This book was released on 2005 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christianity once turned the world upside down, but today it is considered irrelevant. In this book Dennis Peacocke provides us with the answers. He exposes the lies that are crippling the church and reveals how we can recapture the Church's original vision and power for discipling all nations.

Download or read book The Art of Relevance written by Nina Simon and published by Museum 2.0. This book was released on 2016-06-14 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do the London Science Museum, California Shakespeare Theater, and ShaNaNa have in common? They are all fighting for relevance in an often indifferent world. The Art of Relevance is your guide to mattering more to more people. You'll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.

Download or read book Three Threats to Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2013-04-03 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an organization's sustained growth is to learn what it takes to bring "big" innovation to market and create barriers to competitors. Aaker also shows how well-established companies can avoid becoming irrelevant in the face of the continuing parade of marketing dynamics led by others. Building on his full-length book Brand Relevance, Aaker offers a guide for confronting the three threats if they emerge and shows how to put in place the strategies that will keep the threats at bay. Threat #1: A decline in category or subcategory relevance. Customers simply no longer want to buy what you are making, despite the fact you are offering a quality product and some customers love it. Threat #2: The loss of energy relevance. Without energy the brand simply does not come to mind as other more visible brands and a decline in energy can create a perception that it is locked in the past, suitable for an older generation. Threat #3: The emergence of a "reason-not-to-buy." The brand may have a perceived quality problem or be associated with a firm policy that is not acceptable. Whether your brand is just breaking into the marketplace or has a long held place in the hearts of its consumers, any forward-thinking company can implement Aaker's proven methods and strategies as part of their organization's ongoing review of brand strategy with the help of this succinct and to-the-point resource. About the Jossey-Bass Short Format Series Written by thought leaders and experts in their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format.

Download or read book The Battle for the Beginning written by John F. MacArthur and published by Thomas Nelson. This book was released on 2005-03-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The battle lines have been drawn. Is the enemy winning? "Thanks to the theory of evolution," writes best-selling author John MacArthur, "naturalism is now the dominant religion of modern society. Less than a century and a half ago, Charles Darwin popularized the credo for this secular religion. Naturalism has now replaced Christianity as the main religion of the Western world, and evolution has become its principal dogma." Many Christians who claim to believe that the Bible is God's revealed truth seem willing to allow modern scientific theories to replace the Genesis account of creation. Such compromises present a conspicuous danger. Bible teacher and pastor, John MacArthur, believes that in Genesis 1-3 we find the foundation of every doctrine that is essential to the Christian faith?the vital underpinnings for everything we believe. The Battle for the Beginning draws a clear line on today's theological landscape. "Everything in Scripture that teaches about sin and redemption assumes the literal truth of the first three chapters of Genesis. If we wobble to any degree on the truth of this passage," John MacArthur insists, "we undermind the very foundations of our faith."

Download or read book The Great Lakes Water Wars written by Peter Annin and published by Island Press. This book was released on 2009-08-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Great Lakes are the largest collection of fresh surface water on earth, and more than 40 million Americans and Canadians live in their basin. Will we divert water from the Great Lakes, causing them to end up like Central Asia's Aral Sea, which has lost 90 percent of its surface area and 75 percent of its volume since 1960? Or will we come to see that unregulated water withdrawals are ultimately catastrophic? Peter Annin writes a fast-paced account of the people and stories behind these upcoming battles. Destined to be the definitive story for the general public as well as policymakers, The Great Lakes Water Wars is a balanced, comprehensive look behind the scenes at the conflicts and compromises that are the past-and future-of this unique resource.