Wild Thinking

Download or read book Wild Thinking written by Nick Liddell and published by Kogan Page Publishers. This book was released on 2019-05-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is McLaren's greatest nemesis? What disappoints Ocado about their competitors? What wakes Google up at 4am? Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today. The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges. Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective. It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.

Download or read book Wild Thoughts from Wild Places written by David Quammen and published by Simon and Schuster. This book was released on 2012-10-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Wild Thoughts from Wild Places, award-winning journalist David Quammen reminds us why he has become one of our most beloved science and nature writers. This collection of twenty-three of Quammen's most intriguing, most exciting, most memorable pieces introduces kayakers on the Futaleufu River of southern Chile, where Quammen describes how it feels to travel in fast company and flail for survival in the river's maw. Readers learn of the commerce in pearls (and black-market parrots) in the Aru Islands of eastern Indonesia. Quammen even finds wildness in smog-choked Los Angeles -- embodied in an elusive population of urban coyotes, too stubborn and too clever to surrender to the sprawl of civilization. With humor and intelligence, David Quammen's Wild Thoughts from Wild Places also reminds us that humans are just one of the many species on earth with motivations, goals, quirks, and eccentricities. Expect to be entertained and moved on this journey through the wilds of science and nature.

Download or read book Wild Thought written by Claude Lévi-Strauss and published by University of Chicago Press. This book was released on 2021-02-22 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the most influential anthropologist of his generation, Claude Lévi-Strauss left a profound mark on the development of twentieth-century thought. Through a mixture of insights gleaned from linguistics, sociology, and ethnology, Lévi-Strauss elaborated his theory of structural unity in culture and became the preeminent representative of structural anthropology. La Pensée sauvage, first published in French in 1962, was his crowning achievement. Ranging over philosophies, historical periods, and human societies, it challenged the prevailing assumption of the superiority of modern Western culture and sought to explain the unity of human intellection. Controversially titled The Savage Mind when it was first published in English in 1966, the original translation nevertheless sparked a fascination with Lévi-Strauss’s work among Anglophone readers. Wild Thought rekindles that spark with a fresh and accessible new translation. Including critical annotations for the contemporary reader, it restores the accuracy and integrity of the book that changed the course of intellectual life in the twentieth century, making it an indispensable addition to any philosophical or anthropological library.

Download or read book Wild Ideas written by Elin Kelsey and published by Wayland. This book was released on 2019-02-28 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wild Ideas" looks deep into the forests, skies and oceans to explore how animals solve problems. Whether it's weaving a safe place to rest and reflect, blowing a fine net of bubbles to trap fish, or leaping boldly into a new situation, the animals featured (including the orangutan, humpback whale and gibbon) can teach us a lot about creative problem solving tools and strategies. This book uses lyrical text grounded in current science alongside wonderfully detailed art to present problems as doorways to creative thinking. "Wild Ideas" encourages an inquiry-based approach to learning, inviting readers to indulge their sense of wonder and curiosity by observing the natural world, engaging with big ideas and asking questions

Download or read book Thinking Wild, The Gifts of Insight written by Theo Grutter and published by Turning Stone Press. This book was released on 2013-03-01 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theo Grutter is a big, friendly bear of an unpretentious, spontaneous outdoorsman. Born and educated mostly in Switzerland to enter the corporate world, he soon discovered that this life wasn't for him. He moved to Paris and married Clara, a concert pianist. They landed in New York to search for a lifestyle more to their liking in which to raise a family, which soon grew to include five children. They lived in many places, finally settling in a small Mexican Pacific coast fishing village in winter and traveling up to Sitka, Alaska in the summers, where Theo still fishes as a solitary commercial fisherman. Theo and Clara took yearly walkabouts in many exotic countries of the world, with Theo ever observing, learning, and writing about how life works on Earth. Thinking Wild is the fruit of twelve years' work, a series of essays carved in Theo's nonnative and poetic English, written by a remarkable man with deep insight, a fisher philosopher, a seer and seeker railing against man's disrespect of other lifeforms on Earth. All is shared by a man who sees his life as his work of art, and treads a path towards a new way of seeing life more lovingly.

Download or read book Thinking like a Parrot written by Alan B. Bond and published by University of Chicago Press. This book was released on 2019-07-02 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: From two experts on wild parrot cognition, a close look at the intelligence, social behavior, and conservation of these widely threatened birds. People form enduring emotional bonds with other animal species, such as dogs, cats, and horses. For the most part, these are domesticated animals, with one notable exception: many people form close and supportive relationships with parrots, even though these amusing and curious birds remain thoroughly wild creatures. What enables this unique group of animals to form social bonds with people, and what does this mean for their survival? In Thinking like a Parrot, Alan B. Bond and Judy Diamond look beyond much of the standard work on captive parrots to the mischievous, inquisitive, and astonishingly vocal parrots of the wild. Focusing on the psychology and ecology of wild parrots, Bond and Diamond document their distinctive social behavior, sophisticated cognition, and extraordinary vocal abilities. Also included are short vignettes—field notes on the natural history and behavior of both rare and widely distributed species, from the neotropical crimson-fronted parakeet to New Zealand’s flightless, ground-dwelling kākāpō. This composite approach makes clear that the behavior of captive parrots is grounded in the birds’ wild ecology and evolution, revealing that parrots’ ability to bond with people is an evolutionary accident, a by-product of the intense sociality and flexible behavior that characterize their lives. Despite their adaptability and intelligence, however, nearly all large parrot species are rare, threatened, or endangered. To successfully manage and restore these wild populations, Bond and Diamond argue, we must develop a fuller understanding of their biology and the complex set of ecological and behavioral traits that has led to their vulnerability. Spanning the global distribution of parrot species, Thinking like a Parrot is rich with surprising insights into parrot intelligence, flexibility, and—even in the face of threats—resilience.

Download or read book Cognition in the Wild written by Edwin Hutchins and published by MIT Press. This book was released on 1996-08-26 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edwin Hutchins combines his background as an anthropologist and an open ocean racing sailor and navigator in this account of how anthropological methods can be combined with cognitive theory to produce a new reading of cognitive science. His theoretical insights are grounded in an extended analysis of ship navigation—its computational basis, its historical roots, its social organization, and the details of its implementation in actual practice aboard large ships. The result is an unusual interdisciplinary approach to cognition in culturally constituted activities outside the laboratory—"in the wild." Hutchins examines a set of phenomena that have fallen in the cracks between the established disciplines of psychology and anthropology, bringing to light a new set of relationships between culture and cognition. The standard view is that culture affects the cognition of individuals. Hutchins argues instead that cultural activity systems have cognitive properties of their own that are different from the cognitive properties of the individuals who participate in them. Each action for bringing a large naval vessel into port, for example, is informed by culture: the navigation team can be seen as a cognitive and computational system. Introducing Navy life and work on the bridge, Hutchins makes a clear distinction between the cognitive properties of an individual and the cognitive properties of a system. In striking contrast to the usual laboratory tasks of research in cognitive science, he applies the principal metaphor of cognitive science—cognition as computation (adopting David Marr's paradigm)—to the navigation task. After comparing modern Western navigation with the method practiced in Micronesia, Hutchins explores the computational and cognitive properties of systems that are larger than an individual. He then turns to an analysis of learning or change in the organization of cognitive systems at several scales. Hutchins's conclusion illustrates the costs of ignoring the cultural nature of cognition, pointing to the ways in which contemporary cognitive science can be transformed by new meanings and interpretations. A Bradford Book