Utopian Images And Narratives In Advertising

Download or read book Utopian Images and Narratives in Advertising written by Luigi Daniele Manca and published by Lexington Books. This book was released on 2012 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.

Download or read book Utopian Images and Narratives in Advertising written by Luigi Manca and published by Lexington Books. This book was released on 2012-05-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.

Download or read book Utopian Images and Narratives in Advertising written by and published by . This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Images of Utopia in the Advertising Page written by Luigi Manca and published by Lexington Books. This book was released on 2024-12-15 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public’s unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian dreams of millions of disillusioned—and predominantly white—Americans to leverage these dreams in order to further their own political agendas. Ultimately, this cumulative study spanning decades of advertisement history portrays a consumer utopia shaped almost exclusively by unrestrained consumer desire.

Download or read book The Nowhere Bible written by Frauke Uhlenbruch and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-03-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bible contains passages that allow both scholars and believers to project their hopes and fears onto ever-changing empirical realities. By reading specific biblical passages as utopia and dystopia, this volume raises questions about reconstructing the past, the impact of wishful imagination on reality, and the hermeneutic implications of dealing with utopia – “good place” yet “no place” – as a method and a concept in biblical studies. A believer like William Bradford might approach a biblical passage as utopia by reading it as instructions for bringing about a significantly changed society in reality, even at the cost of becoming an oppressor. A contemporary biblical scholar might approach the same passage with the ambition of locating the historical reality behind it – finding the places it describes on a map, or arriving at a conclusion about the social reality experienced by a historical community of redactors. These utopian goals are projected onto a utopian text. This volume advocates an honest hermeneutical approach to the question of how reliably a past reality can be reconstructed from a biblical passage, and it aims to provide an example of disclosing – not obscuring – pre-suppositions brought to the text.

Download or read book Image, Text, Architecture written by Robin Wilson and published by Routledge. This book was released on 2016-03-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image, Text, Architecture brings a radical and detailed analysis of the modern and contemporary architectural media, addressing issues of architectural criticism, architectural photography and the role of journal editors. It covers examples as diverse as an article by British artist Paul Nash in The Architectural Review, 1940, an early project by French architects Lacaton & Vassal published in the journal 2G, 2001, and recent photography by Hisao Suzuki for the Spanish journal El Croquis. At the intersection of image and text the book also reveals the role of the utopian impulse within the architectural media, drawing on theories of utopian discourse from the work of the French semiotician and art theorist Louis Marin, and the American Marxist critic Fredric Jameson. Through this it builds a fresh theoretical approach to journal studies, revealing a hitherto unexplored dimension of "latent" or "unconscious" discourse within the media portrait of architecture. The purpose of this enquiry is to highlight moments where a different type of critical voice emerges on the architectural journal page, indicating the possibility of a more progressive engagement with the media as a platform for critical and speculative thinking about architecture, and to rethink the journals’ role within architectural history.

Download or read book Ancient Narrative Volume 2 (2002) written by and published by Barkhuis. This book was released on with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: