The Survey Playbook

Download or read book The Survey Playbook written by Matthew V. Champagne, Ph.d. and published by Createspace Independent Publishing Platform. This book was released on 2014-04-30 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are surveys annoying, badly written, and provide ambiguous results? Because they ignore the 9 Principles of psychology! The Survey Playbook is a how-to guide for those who want to create a successful survey and an entertaining explanation of bad survey practices for those who fill out surveys. If you are responsible for creating surveys for customers, students, members, or employees, or you are simply interested in why surveys are so annoying and poorly-written, read on! The Survey Playbook answers these questions: How do we increase our response rates? Are we asking the "right" questions? Is our survey too long? What are the best incentives? Why are our survey results ambiguous? Why don't our customers provide useful comments? People have survey fatigue - what options do we have? This book is written for: Those who create surveys for customers, students, members, employees, alumni, or prospects Do-it-yourself'ers who use SurveyMonkey or other web-based survey tools Evaluation Committee members responsible for improving their course evaluation forms Tradeshow organizers who gather feedback from exhibitors and attendees College Administrators who interpret and act on faculty evaluation results Customer Retention Specialist or others dedicated to engaging and keeping customers Directors of Training responsible for instructor evaluations Marketing Researchers who have heard conflicting messages about the usefulness of surveys Those using web-based or paper-based surveys for accreditation and evaluation purposes Those who get annoyed when wasting their time filling out poorly constructed surveys WHAT THE EXPERTS SAY: "I teach research methods and applied measurement and have developed survey instruments for many organizations. I am impressed at the quality and accuracy of the advice and instruction given in The Survey Playbook. A similar course at my university would cost you $900 and take 15 weeks to complete. I enthusiastically recommend this volume and plan to start using this book in my courses." - Jeffrey Nicholas, Ph.D. "There are ridiculously expensive workshops that are far less informative and useful than this easy-to-read gem." - Stephen Schepman, MBA, Ph.D."

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Download or read book The Survey Playbook written by Matthew V. Champagne, Ph.D. and published by Matthew V. Champagne. This book was released on 2014-05-16 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are surveys annoying, badly written, and provide ambiguous results? Because they ignore the 9 Principles of psychology! The Survey Playbook is a how-to guide for those who want to create a successful survey and an entertaining explanation of bad survey practices for those who fill out surveys. If you are responsible for creating surveys for customers, students, members, or employees, or you are simply interested in why surveys are so annoying and poorly-written, read on! The Survey Playbook answers these questions: • How do we increase our response rates? • Are we asking the “right” questions? • Is our survey too long? • What are the best incentives? • Why are our survey results ambiguous? • Why don’t our customers provide useful comments? • People have survey fatigue - what options do we have? This book is written for: • Those who create surveys for customers, students, members, employees, alumni, or prospects • Do-it-yourself’ers who use SurveyMonkey or other web-based survey tools • Evaluation Committee members responsible for improving their course evaluation forms • Tradeshow organizers who gather feedback from exhibitors and attendees • College Administrators who interpret and act on faculty evaluation results • Customer Retention Specialist or others dedicated to engaging and keeping customers • Directors of Training responsible for instructor evaluations • Marketing Researchers who have heard conflicting messages about the usefulness of surveys • Those using web-based or paper-based surveys for accreditation and evaluation purposes • Those who get annoyed when wasting their time filling out poorly constructed surveys WHAT THE EXPERTS SAY: "I teach research methods and applied measurement and have developed survey instruments for many organizations. I am impressed at the quality and accuracy of the advice and instruction given in The Survey Playbook. A similar course at my university would cost you $900 and take 15 weeks to complete. I enthusiastically recommend this volume and plan to start using this book in my courses." - Jeffrey Nicholas, Ph.D. "There are ridiculously expensive workshops that are far less informative and useful than this easy-to-read gem." - Stephen Schepman, MBA, Ph.D.

Download or read book The Survey Research Handbook written by Pamela L. Alreck and published by McGraw-Hill. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information is a vitally important asset for today's organizations--often even more important than financial, technical, or human resources. Survey research is a very powerful way to acquire information focused directly and immediately on the decisions and problems of today and tomorrow. Without technical buzzwords or statistical jargon, this book provides the methods and guidelines for conducting practical, economical surveys from start to finish.

Download or read book The Jobs To Be Done Playbook written by Jim Kalbach and published by Rosenfeld Media. This book was released on 2020-04-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Download or read book The Career Playbook written by James M. Citrin and published by Crown Currency. This book was released on 2015-04-21 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you about to graduate and begin your job search? Or are you a young professional trying to choose the right field or looking for that perfect position that will catapult your career? Figuring out a career and getting a great job has never been more difficult. On top of that, today’s graduates are looking for not only good jobs but positions that will help them launch careers in which they can grow and prosper. But knowing what to look for and how to actually land a great job is exceptionally challenging when you’re trying to get an interview, make enough money, and position yourself for advancement. Based on an in-depth survey of thousands of graduates and young professionals, and hundreds of interviews with the world’s top business and nonprofit leaders—not to mention James Citrin’s decades of experience as a senior partner at the premier executive search firm Spencer Stuart—The Career Playbook offers recent graduates and aspiring young professionals actionable advice for excelling. From his practical tips on generating valuable introductions, nailing interviews, and negotiating compensation to strategic advice on the arc of a career, the importance of relationships, how to cultivate a mentor, and knowing when to change jobs or industries, Citrin provides an invaluable guide to the most urgent questions that are at the heart of every person’s career deliberations. Packed with first-person advice from graduates and young professionals themselves, as well as the perspectives of seasoned CEOs, entrepreneurs, leaders, and experts, such as Virgin’s Sir Richard Branson, Facebook’s Sheryl Sandberg, Third Point Advisors’ Daniel Loeb, author Malcolm Gladwell, and US Navy SEALs’ Admiral Eric Olson, The Career Playbook is an essential resource for landing, launching, and thriving in your career.

Download or read book The Pro-Aging Playbook written by Paul Jarrod Frank MD and published by Post Hill Press. This book was released on 2020-07-07 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Pro-Aging Playbook, you can chart your personal path to your best self by harnessing proven techniques to use for professional, proactive, and progressive care. With the help of this book, you’ll look and feel your best while finding your individual course to sustainable vitality and confidence. Dr. Frank uses his outside-in and inside-out approach to cover the most effective cosmetic treatments, products, and wellness choices to improve your skin, your health, and mostly your perspective on beauty and aging. With his no-nonsense filter of the health and beauty industry, you can choose the simplest techniques that fit into your schedule and lifestyle, and you’ll see how small, gradual changes in how you think, how you eat, how you move, and how you make time to care for yourself can cost little to nothing while you reap enormous rewards.