The Right Way to Select Technology

The Right Way to Select Technology
Author :
Publisher : Rosenfeld Media
Total Pages : 193
Release :
ISBN-10 : 9781933820934
ISBN-13 : 1933820934
Rating : 4/5 (34 Downloads)

Book Synopsis The Right Way to Select Technology by : Tony Byrne

Download or read book The Right Way to Select Technology written by Tony Byrne and published by Rosenfeld Media. This book was released on 2017-09-12 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do half of all technology projects fail? A major reason is that organizations often pick the wrong tools, leaving them digitally hamstrung from the start. This book offers a modern alternative to traditional waterfall approaches to selecting technology. You’ll learn a practical, adaptive process that relies on realistic storytelling and hands-on testing to get the best fit for your enterprise.

Digital and Marketing Asset Management

Digital and Marketing Asset Management
Author :
Publisher : Rosenfeld Media
Total Pages : 241
Release :
ISBN-10 : 9781933820125
ISBN-13 : 1933820128
Rating : 4/5 (25 Downloads)

Book Synopsis Digital and Marketing Asset Management by : Theresa Regli

Download or read book Digital and Marketing Asset Management written by Theresa Regli and published by Rosenfeld Media. This book was released on 2016-08-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Mastering the Hype Cycle

Mastering the Hype Cycle
Author :
Publisher : Harvard Business Press
Total Pages : 257
Release :
ISBN-10 : 9781422135129
ISBN-13 : 1422135128
Rating : 4/5 (29 Downloads)

Book Synopsis Mastering the Hype Cycle by : Jackie Fenn

Download or read book Mastering the Hype Cycle written by Jackie Fenn and published by Harvard Business Press. This book was released on 2008-10-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.

Building Secure Software

Building Secure Software
Author :
Publisher : Pearson Education
Total Pages : 906
Release :
ISBN-10 : 9780321624000
ISBN-13 : 0321624009
Rating : 4/5 (00 Downloads)

Book Synopsis Building Secure Software by : John Viega

Download or read book Building Secure Software written by John Viega and published by Pearson Education. This book was released on 2001-09-24 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most organizations have a firewall, antivirus software, and intrusion detection systems, all of which are intended to keep attackers out. So why is computer security a bigger problem today than ever before? The answer is simple--bad software lies at the heart of all computer security problems. Traditional solutions simply treat the symptoms, not the problem, and usually do so in a reactive way. This book teaches you how to take a proactive approach to computer security. Building Secure Software cuts to the heart of computer security to help you get security right the first time. If you are serious about computer security, you need to read this book, which includes essential lessons for both security professionals who have come to realize that software is the problem, and software developers who intend to make their code behave. Written for anyone involved in software development and use—from managers to coders—this book is your first step toward building more secure software. Building Secure Software provides expert perspectives and techniques to help you ensure the security of essential software. If you consider threats and vulnerabilities early in the devel-opment cycle you can build security into your system. With this book you will learn how to determine an acceptable level of risk, develop security tests, and plug security holes before software is even shipped. Inside you'll find the ten guiding principles for software security, as well as detailed coverage of: Software risk management for security Selecting technologies to make your code more secure Security implications of open source and proprietary software How to audit software The dreaded buffer overflow Access control and password authentication Random number generation Applying cryptography Trust management and input Client-side security Dealing with firewalls Only by building secure software can you defend yourself against security breaches and gain the confidence that comes with knowing you won't have to play the "penetrate and patch" game anymore. Get it right the first time. Let these expert authors show you how to properly design your system; save time, money, and credibility; and preserve your customers' trust.

The Great Mental Models, Volume 1

The Great Mental Models, Volume 1
Author :
Publisher : Penguin
Total Pages : 209
Release :
ISBN-10 : 9780593719978
ISBN-13 : 0593719972
Rating : 4/5 (78 Downloads)

Book Synopsis The Great Mental Models, Volume 1 by : Shane Parrish

Download or read book The Great Mental Models, Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

Data-Driven Customer Engagement

Data-Driven Customer Engagement
Author :
Publisher : Springer Nature
Total Pages : 350
Release :
ISBN-10 : 9783031642951
ISBN-13 : 3031642953
Rating : 4/5 (51 Downloads)

Book Synopsis Data-Driven Customer Engagement by : Ralf Strauss

Download or read book Data-Driven Customer Engagement written by Ralf Strauss and published by Springer Nature. This book was released on with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research That Scales

Research That Scales
Author :
Publisher : Rosenfeld Media
Total Pages : 244
Release :
ISBN-10 : 9781959029205
ISBN-13 : 1959029207
Rating : 4/5 (05 Downloads)

Book Synopsis Research That Scales by : Kate Towsey

Download or read book Research That Scales written by Kate Towsey and published by Rosenfeld Media. This book was released on 2024-09-17 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most organizations fail to tap into the game–changing power of research. Research That Scales is the ultimate playbook for transforming your research practice, whatever its size or shape, into an impactful and efficient insight–generating engine. Use it to plan, manage, and scale a research practice that can truly propel businesses forward. Who Should Read This Book? If you’re a research leader, a researcher, or a ResearchOps specialist, this book is a must–read. But if you work in product management, design, content, marketing, academia, or for an agency, and do research as part of your work, this book is for you, too. Anyone involved in devising strategies and systems that support scaled–up human–centered research will find Research That Scales invaluable. Takeaways Learn what it means to scale research and how to build purpose into your research practice. Gain a pragmatic view of research strategy and why it's crucial to scaling research. Design a research operating system that can grow the impact of research. Uncover the eight elements of research operations and the ResearchOps Venn diagram. Use the ResearchOps Planning Matrix to deliver operations that make good ideas real. Build systems that make finding the right research participants a breeze. Learn how to make the most of research by developing a research knowledge management (RKM) strategy. Build a foundation of trust with your company and stakeholders by shifting perceptions about research. Make ethics and data privacy more than a checklist of dos and don'ts and lofty principles. Learn how to become a "money magnet" for research. Attract and retain the best research talent to fuel your growth.