The Motivated Sign

Download or read book The Motivated Sign written by Olga Fischer and published by John Benjamins Publishing. This book was released on 2001-01-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, a sequel to Form Miming Meaning (1999), offers a selection of papers given at the second international symposium on iconicity (Amsterdam 1999). In the light of semiotic, linguistic and literary theory the studies gathered here investigate how iconicity works on all levels of language, in literary texts and other forms of verbal discourse. They investigate, among other subjects, the semiotic foundations of iconicity, the role played by iconicity in language evolution and in the way words are positioned syntactically. Special consideration is given to the iconic nature of metaphor and the 'mise en abyme', to iconically motivated punctuation and other typographic matters such as the manipulation of colour, fonts and spacing in advertising and in poetry. Other studies show how iconicity influences Shakespeare's rhetoric, the structural design of Margaret Atwood's writings and the changing fashions in fictional landscape description. Thus, these analyses of 'the motivated sign' represent yet another strong challenge to “Saussure's dogma of arbitrariness” (Jakobson).

Download or read book The Motivated Syntax of Arbitrary Signs written by Erica C. Garcia and published by John Benjamins Publishing. This book was released on 2009 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed study challenges the claim that syntax is arbitrary and autonomous, as well as the assumption that Spanish clitic clusters constitute grammaticalized units. Diverse--apparently unrelated--restrictions on clitic clustering in both simplex VP's and Accusative cum Infinitive structures are shown to be cognitively motivated, given the meaning of the individual clitics, and the compositional/interpretative routines those meanings motivate. The analysis accounts, in coherent and principled fashion, for the absolute non-occurrence of some clusters, and the interpretation-dependent acceptability of all remaining clitic combinations: cluster acceptability depends on the ease with which the given clitic combination can be processed to yield a congruent message; there is no point in combining clitics whose meanings preclude speedy processing of the cluster. The monograph goes beyond previous work on Spanish clitics in its wealth of data, the range of syntactic phenomena discussed, and its analytic scope.

Download or read book Culture and Practical Reason written by Marshall Sahlins and published by University of Chicago Press. This book was released on 2013-11-22 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The main thrust of this book is to deliver a major critique of materialist and rationalist explanations of social and cultural forms, but the in the process Sahlins has given us a much stronger statement of the centrality of symbols in human affairs than have many of our 'practicing' symbolic anthropologists. He demonstrates that symbols enter all phases of social life: those which we tend to regard as strictly pragmatic, or based on concerns with material need or advantage, as well as those which we tend to view as purely symbolic, such as ideology, ritual, myth, moral codes, and the like. . . ."—Robert McKinley, Reviews in Anthropology

Download or read book Die tand van die tyd written by Marn‚ Pienaar and published by AFRICAN SUN MeDIA. This book was released on 2009-11-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jac Conradie se intreerede as professor aan die Universiteit van Johannesburg het as titel ?Die tand van die tyd? gehad. Die bydraes in hierdie bundel weerspie‰l iets van Jac se veelsydigheid en van sy impak op die akademie. Bydraes uit Europa, Noord-Amerika en Afrika deur taalkundiges, letterkundiges en historici getuig van die respek wat Jac oor ?n wye akademiese front afdwing. As die huldiging van ?n loopbaan, van ?n wetenskaplike, maar ook van ?n wellewende mens, kan hierdie bundel nie genoegsaam wees nie, maar dit is ?n aanduiding van die waardering en ho‰ agting wat akademici die wˆreld oor vir Jac het

Download or read book Graphic Design Discourse written by Henry Hongmin Kim and published by Chronicle Books. This book was released on 2018-03-20 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.

Download or read book A Level Media Studies written by Pete Bennett and published by Routledge. This book was released on 2019-07-09 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Level Media Studies is a comprehensive guide to the subject content of AS and A Level Media Studies, across all examining boards. It is specifically designed to meet the needs of both students and teachers with an accessible writing style, helpful notes on key theories and theorists and a range of learning exercises. The book’s overall approach is gradual immersion, assuming no prior knowledge of the subject. Starting with an overview of the discipline, the book moves on to develop increasingly sophisticated ideas whilst repeatedly reinforcing the basic principles of media studies. Each component of media studies is illustrated with practical examples and guided exercises that demonstrate the application of theories and concepts. In addition, numerous case studies offer examples of media studies in practice. Working through these examples, students will acquire the skill set and confidence to tackle the analysis of media products and the discussion of media issues to the standard required at A Level. The focus is on contemporary media, but there is also full acknowledgement of historical precedents, as well as the significance of social, cultural, political and economic contexts. With its clear structure and integrative approach, A Level Media Studies is the ideal introductory resource for students and teachers.

Download or read book Recharting Media Studies written by Philip Bounds and published by Peter Lang. This book was released on 2008 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars in Media Studies increasingly take the view that our understanding of the history of the discipline is deeply inadequate. It is now widely recognised that a large number of important media analysts have simply been omitted from the standard histories. This book aims to fill in some of the gaps by examining the work of eleven neglected writers, each of whom has made a seminal contribution to the analysis of the media but whose work rarely appears in student textbooks, anthologies and readers. In keeping with the interdisciplinary ambitions of contemporary Media Studies, the selected thinkers are drawn from a wide range of historical periods and intellectual backgrounds. There are chapters on sociologists, creative writers, cultural theorists, art critics, journalists and even ancient Greek philosophers. The aims of the book are by no means purely antiquarian. The contributors believe that a revival of interest in the work of their chosen writers can go a long way towards revitalising Media Studies, especially by (1) drawing attention to a variety of theoretical and methodological approaches which have yet to be adequately exploited, (2) suggesting new areas of research, and (3) transforming our understanding of the historical development of Media Studies.