The Ministry Of Common Sense

Download or read book Buyology written by Martin Lindstrom and published by Crown Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Common Sense written by Thomas Paine and published by . This book was released on 1918 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Ministry of Common Sense written by Martin Lindstrom and published by Mariner Books. This book was released on 2021 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: A humorous yet practical five-step guide to ridding ourselves--and our companies--of the bureaucratic bottlenecks and red tape that plague every office You try to reserve a conference room for a crucial client meeting via your company's new-and-improved computer service, only to find that every conference room is booked-seemingly forever. Your weekly conference call is hijacked by video screens freezing, cords not working, and employees dropping in and out. You then sit through an endless Power Point presentation that everyone claims they've read, no one has, and that could have been summarized in one page. What has happened to common sense? And how can we get it back? Companies, it seems, have become so entangled in their own internal issues, and further beset by reams of invisible red tape, that they've lost sight of their core purpose. Inevitably, they pay the price. Best-selling author Martin Lindstrom combines numerous real-life examples of corporate common sense gone wrong with his own ingenious plan for restoring logic--and sanity--to the companies and people that need it most. A must-read for today's executives, managers, and office workers, The Ministry of Common Sense is funny, entertaining, and immensely practical.

Download or read book Ministry Is a High Calling (Aim Low) written by Kurt R. Schuermann and published by Westminster John Knox Press. This book was released on 2001-01-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kurt Schuermann writes with humor and grace about the everyday happenings in a pastor's life. After being forced to purge his book collection by a move to a smaller office, Schuermann discovers a dark truth about himself: he is addicted to ten-step books. In this book he collects the things that he has found to be true since he threw away his collection of ten-step and how-to books. Topics of the fifty-two reflections include the minister's call, church-growth seminars, and the local church.

Download or read book An Inquiry Into the Human Mind on the Principles of Common Sense written by Thomas Reid and published by Penn State Press. This book was released on 2000 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thomas Reid (1710-96) is increasingly being seen as a central figure in the Scottish Enlightenment. His Inquiry into the Human Mind on the Principles of Common Sense has long been recognized as a classic philosophical text. Since its first publication in 1764, no fewer than forty editions have been published. The proliferation of secondary literature further indicates that Reid's work is flourishing as never before, yet there exist thousands of unpublished manuscript pages in Reid's hand, many of which relate directly to the composition of the Inquiry. Furthermore, no account has been taken of the successive alterations made to the four editions published in Reid's lifetime. This new edition, edited by Derek Brookes, aims to present a complete, critically edited text of the Inquiry, accompanied by a judicious selection of manuscript evidence relating to its composition.The volume contains a preface by Brookes followed by an introduction giving the central argument of the Inquiry by means of a historical and philosophical account of its formation. The critical text is based on the fourth lifetime edition (1785), while the textual notes include bibliographical details and allusions, translations, references to secondary literature, and selected passages from Reid's manuscript.

Download or read book The Ministry for the Future written by Kim Stanley Robinson and published by Orbit. This book was released on 2020-10-06 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: ONE OF BARACK OBAMA’S FAVORITE BOOKS OF THE YEAR “The best science-fiction nonfiction novel I’ve ever read.” —Jonathan Lethem "If I could get policymakers, and citizens, everywhere to read just one book this year, it would be Kim Stanley Robinson’s The Ministry for the Future." —Ezra Klein (Vox) The Ministry for the Future is a masterpiece of the imagination, using fictional eyewitness accounts to tell the story of how climate change will affect us all. Its setting is not a desolate, postapocalyptic world, but a future that is almost upon us. Chosen by Barack Obama as one of his favorite books of the year, this extraordinary novel from visionary science fiction writer Kim Stanley Robinson will change the way you think about the climate crisis. "One hopes that this book is read widely—that Robinson’s audience, already large, grows by an order of magnitude. Because the point of his books is to fire the imagination."―New York Review of Books "If there’s any book that hit me hard this year, it was Kim Stanley Robinson’s The Ministry for the Future, a sweeping epic about climate change and humanity’s efforts to try and turn the tide before it’s too late." ―Polygon (Best of the Year) "Masterly." —New Yorker "[The Ministry for the Future] struck like a mallet hitting a gong, reverberating through the year ... it’s terrifying, unrelenting, but ultimately hopeful. Robinson is the SF writer of my lifetime, and this stands as some of his best work. It’s my book of the year." —Locus "Science-fiction visionary Kim Stanley Robinson makes the case for quantitative easing our way out of planetary doom." ―Bloomberg Green

Download or read book Brand Sense written by Martin Lindstrom and published by Simon and Schuster. This book was released on 2010-02-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.