The Media Training Bible

Download or read book The Media Training Bible written by Brad Phillips and published by Speakgood Press. This book was released on 2012-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.

Download or read book Media Training 101 written by Sally Stewart and published by John Wiley & Sons. This book was released on 2003-09-29 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

Download or read book The PR Crisis Bible written by Robin Cohn and published by Macmillan. This book was released on 2000-11-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice for CEOs to respond to scandals, unsubstantiated reports, Internet rumors, and other crises that could damage a company's reputation and explains the necessity of quick, responsible reactions when disaster strikes.

Download or read book Advocacy from A to Z written by Robert Blackburn and published by Routledge. This book was released on 2017-11-14 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s educational climate, advocacy is a critical part of any teacher or leader’s job. Advocacy From A to Z unpacks the difficult task of understanding the movers and shakers—including teachers, parents, the union, legislatures, and policy makers—that impact your school, affect your students, and shape policy. Organized into 26 chapters—one for each letter of the alphabet— this book provides school-based examples and specific strategies needed to be a successful advocate for education. Advocacy begins at the local level, and the newest book in the A to Z series helps educational leaders navigate, plan, and shape their message to the right people at the right time. Now you can find your voice and become an active advocate to help your students succeed.

Download or read book Guerrilla Communications written by Eduardo del Buey and published by FriesenPress. This book was released on 2014-08-13 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Communications explores communications strategies for a 21st Century organization -- the do's and dont's of successful strategic communications. It looks at the role of the Spokesperson, and how s/he should be supported by an organization that has excellent internal communications, where all staff contribute to and benefit from successful strategic communications, as well as strong interaction with key stakeholders and audiences. The book features a number of real-life scenarios to enable readers to witness the author's main points first hand.

Download or read book A Practical Guide to Government Management written by Vince Meconi and published by Bernan Press. This book was released on 2015-03-15 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical Guide to Government Management provides a comprehensive yet one-volume work on high-level government management and can be described as a mangement book, reference book, and textbook all in one. It is geared towards any upper level government manager, public administration student, or anyone interested in public sector management. Government managers receive limited or no management training, and at higher levels, focus more on policy than management, with negative consequences for the agencies they manage. This book seeks to address that dearth, written from the point of view of someone who successfully led government organizations, for an extended period, and faced a wide variety of managerial problems and issues. It covers a number of topics seldom discussed (and certainly not all in one volume), such as handling problem employees, cutback management, prioritization, making decisions, gaining control of an organization, and telling one’s boss — the elected official—no. Leo Strine, Chief Justice of Delaware’s Supreme Court and a former colleague, says that “In a time when many Americans are jaded about public service, it’s refreshing to be reminded that there are talented people who devote their careers to making our government work for the governed. Vince Meconi always put the public first in his decades of service in all three branches of government, and anyone interested in making government more effective will benefit from his insights and experience.” Former Delaware Medicaid Director Harry Hill says, “I have led government agencies, managed for multiple Fortune 500 Companies, and run my own business. Vince Meconi is the best manager I have ever encountered. As a student of management myself, I collected over 800 books on the subject. Most offered little new, just a new way of saying the same thing. This book has what the others lacked — written instructions, practical examples, and advice for public sector managers from someone who has actually faced all the challenges for a prolonged period. It is a management book, reference book, and textbook all in one.”

Download or read book The Social Media Bible written by Lon Safko and published by John Wiley & Sons. This book was released on 2010-10-05 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.