The Lasker Story

Download or read book The Man Who Sold America written by Jeffrey L. Cruikshank and published by Harvard Business Press. This book was released on 2010-08-12 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.

Download or read book The Lasker Story written by Albert Davis Lasker and published by N T C Business Books. This book was released on 1987 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 26 installments of Advertising Age, The Lasker Story takes into the boardroom of Lord & Thomas (forerunner to Foote, Cone & Belding) and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Albert D. Lasker recounts the story, in his own words of how he shaped the agency that ranked number one in its day.

Download or read book Merry Ever After written by and published by . This book was released on 1977 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrasts the way children of different social classes were betrothed and married during the Middle Ages.

Download or read book The Memory of an Elephant written by Alex Lasker and published by . This book was released on 2021-06-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Memory of an Elephant" is an epic saga told by an aging African elephant as he makes a last, perilous journey to find the humans who rescued him as an orphan some fifty years ago. Interwoven with his narrative are the tumultuous lives of the family who raised and then lost him: a famed hunting guide and his wife, who runs an animal orphanage (a conflict that in time upends their marriage); their son and daughter; and the young Kikuyu who finds the orphaned elephant and becomes part of the Hathaway family. This timeless story is alternately heartwarming and heartbreaking, spanning east Africa, Great Britain and New York from 1962 to 2015.

Download or read book Else Lasker-Schuler written by Betty Falkenberg and published by McFarland. This book was released on 2003-07-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Else Lasker-Schuler, a pivotal figure in German Expressionism, presided over avant-garde cafe life in pre-World War I Berlin in much the same way Gertrude Stein did in Paris around the same time. While her work is not yet very well known in the English-speaking world, it has been enjoying a critical and popular revival in Germany. This full-length biography of Lasker-Schuler--the first in English--explores her poems, plays, prose and graphic works in light of her life. It begins with her fleeing to Switzerland after Hitler's accession to power in 1933, looks back at her childhood in Wuppertal, then follows her life through to its end in Jerusalem in January 1945. As a Jew, a woman and a bohemian, Lasker-Schuler defied every category. Her two marriages--first to Dr. Berthold Lasker, then to Herwarth Walden, founder of the leading avant-garde periodical, gallery and publishing house, Der Sturm (The Storm)--as well as her interactions with Karl Kraus, Franz Marc, Gottfried Benn, Martin Buber and Gershom Scholem, are documented in letters and poems, many included here both in the original and in translation.

Download or read book Go and Go-Moku written by Edward Lasker and published by Courier Corporation. This book was released on 2012-09-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best introduction in English to a great Japanese game. Detailed instructions provide valuable information on basic patterns, strategy, tactics, analyzed games. Used as text by generations of Americans, Japanese. 72 diagrams.

Download or read book The Game of Chess written by Siegbert Tarrasch and published by Courier Corporation. This book was released on 2012-04-26 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic introduction offers superb coverage of all aspects, especially Middle Game, combination play. Hundreds of games analyzed. Over 340 diagrams.