The Impulse Purchase

Download or read book The Impulse Purchase written by Veronica Henry and published by Orion. This book was released on 2022-02-03 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Gorgeous. A joy to read from start to finish' JILL MANSELL 'An exquisite story bursting at the seams with summer, hope and love' MILLY JOHNSON Sometimes you have to let your heart rule your head . . . Cherry, Maggie and Rose are mother, daughter and granddaughter, each with their own hopes, dreams and even sorrows. They have always been close, so when, in a moment of impulse, Cherry buys a gorgeous but rundown pub in the village she grew up in, it soon becomes a family affair. All three women uproot themselves and move to Rushbrook, deep in the heart of Somerset, to take over The Swan and restore it to its former glory. Cherry is at the helm, Maggie is in charge of the kitchen, and Rose tends the picturesque garden that leads down to the river. Before long, the locals are delighted to find the beating heart of the village is back, bringing all kinds of surprises through the door. Could Cherry's impulse purchase change all their lives - and bring everyone the happiness they're searching for? Escape to the glorious Somerset countryside with this joyful and uplifting story of family, love and hope. Praise for The Impulse Purchase from your favourite authors: 'Uplifting, inspiring and guaranteed to make you hungry' SARAH MORGAN 'Warm, escapist and utterly uplifting, this is Veronica Henry at her very best' LUCY DIAMOND 'A lovely, cosy, delicious read' LIBBY PAGE 'Perfect escapism full of warmth, joy and a brilliant cast of characters' ALEX BROWN

Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Download or read book The Impulse Economy written by Gary Schwartz and published by Simon and Schuster. This book was released on 2011-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--

Download or read book A Night on the Orient Express written by Veronica Henry and published by Orion. This book was released on 2013-07-04 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready for the journey of a lifetime. The wonderful award-winning novel from the bestselling author of THE LONG WEEKEND. The Orient Express. Luxury. Mystery. Romance. For one group of passengers settling in to their seats and taking their first sips of champagne, the journey from London to Venice is more than the trip of a lifetime. A mysterious errand; a promise made to a dying friend; an unexpected proposal; a secret reaching back a lifetime...As the train sweeps on, revelations, confessions and assignations unfold against the most romantic and infamous setting in the world.

Download or read book Impulse written by David Lewis and published by Harvard University Press. This book was released on 2013-10-01 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Impulse explores what people do despite knowing better, along with snap decisions that occasionally enrich their lives. This eye-opening account looks at two kinds of thinking--one slow and reflective, the other fast but prone to error--and shows how our mental tracks switch from the first to the second, leading to impulsive behavior.

Download or read book The Impulse Society written by Paul Roberts and published by Bloomsbury Publishing USA. This book was released on 2014-09-02 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's something most of us have sensed for years-the rise of a world defined only by “mine” and “now.” A world where business shamelessly seeks the fastest reward, regardless of the long-term social consequences; where political leaders reflexively choose short-term fixes over broad, sustainable social progress; where individuals feel increasingly exploited by a marketplace obsessed with our private cravings yet oblivious to our spiritual well-being or the larger needs of our families and communities. At the heart of The Impulse Society is an urgent, powerful story: how the pursuit of short-term self-gratification, once scorned as a sign of personal weakness, became the default principle not only for individuals, but for all sectors of our society. Drawing on the latest research in economics, psychology, political philosophy, and business management, Paul Roberts shows how a potent combination of rapidly advancing technologies, corrupted ideologies, and bottom-line business ethics has pushed us across a threshold to an unprecedented state: a virtual merging of the market and the self. The result is a socioeconomic system ruled by impulse, by the reflexive, id-like drive for the largest, quickest, most “efficient” reward, without regard for long-term costs to ourselves or to broader society. More than thirty years ago, Christopher Lasch hinted at this bleak world in his landmark book, The Culture of Narcissism. In The Impulse Society, Roberts shows how that self-destructive pattern has grown so pervasive that anxiety and emptiness are becoming embedded in our national character. Yet it is in this unease that Roberts finds clear signs of change-and broad revolt as millions of Americans try step off the self-defeating treadmill of gratification and restore a sense of balance. Fresh, vital, and free of ideological, right-wing/left-wing formulations, The Impulse Society shows the way back to a world of real and lasting good.

Download or read book Guerrilla Marketing to Heal the World written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2016-03-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.