The Erotic History Of Advertising

Download or read book The Erotic History of Advertising written by Tom Reichert and published by Prometheus Books. This book was released on 2010-04-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.

Download or read book Sex in Advertising written by Tom Reichert and published by Routledge. This book was released on 2014-04-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

Download or read book (Re)Visions of History in Language and Fiction written by Dorota Guttfeld and published by Cambridge Scholars Publishing. This book was released on 2013-02-21 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: In imagining history, one must inevitably rely on its textual representations, whether fictitious or supposedly “objective”, yet always subject to the constraints and conventions of textuality. Still, it is precisely by exploiting and consciously relying on the textual in the presentation of the past that contemporary authors, including politicians and makers of history, strive to provide it with current significance, emotional impact and universal meaning. The study of such attempts benefits from a variety of perspectives, encompassing not only classical, but also popular texts and media. An interdisciplinary collection of papers devoted to the issues of retelling, rewriting, and representation of the past in fiction and various text-types, this volume juxtaposes modern and post-modern understanding of collective versus personal history. The contributors are scholars specializing in literary studies (e.g. postcolonialism and popular fiction), linguistics (e.g. critical discourse analysis) and cultural studies (e.g. media studies), bringing a wide spectrum of theoretical insights into the field. The collection opens with papers on the general changes in viewing history that have occurred since the 19th century. Further papers discuss postcolonial, feminist and gender-related perspectives on history reflected in postmodern fiction, revealing the power struggle around the depiction of the past. The next part of the volume is devoted to the presentation of historical breakthroughs in political and media discourse. Finally, the collection draws attention to some unorthodox visions of history involving alternative worlds and fantastic elements encountered in the genre of speculative fiction.

Download or read book Innovation in Advertising and Branding Communication written by Lluís Mas-Manchón and published by Routledge. This book was released on 2020-10-07 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics

Download or read book Advertising and Violence written by Nora J. Rifon and published by M.E. Sharpe. This book was released on 2014-07-31 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.

Download or read book A World Made Sexy written by Paul Rutherford and published by University of Toronto Press. This book was released on 2007-01-01 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: " Eroticism is a constant presence in modern society, encompassing almost every aspect of our daily lives. It is a product of one of the major commercial and political enterprises of the twentieth and twenty-first centuries: the cultivation of desire – desire for sex, desire for wealth, desire for entertainment. Paul Rutherford's A World Made Sexy looks at modern civilization's ongoing project to manufacture and encourage public wants, building a utopia where just about everyone (who is affluent) dreams, plays, and, of course, shops. A World Made Sexy uses museum exhibitions, art, books, magazines, films, and television to examine the rise and purpose of eroticism, first in America but soon across the affluent world. Starting with a brief foray into the representation of history as past pornography, Rutherford explores a sexual liberation movement shaped by the ideas of Marx and Freud, the erotic styles of Salvador Dali and pop art, the pioneering use of publicity as erotica by Playboy and other products, and the growing concerns of cultural critics over the emergence of a regime of stimulation. In one case study, Rutherford pairs James Bond and Madonna in order to examine the link between eroticism and aggression. He further details how television advertising after 1980 constructed a theatre of the libido to entice the buying public, and concludes by situating the Eros project in the wider context of Michel Foucault's account of the administration of life, and specifically sexuality, during the modern era. A World Made Sexy is about power and pleasure, emancipation and domination, and the relationship between the personal passions and social controls that have crafted desire. "

Download or read book Advertising and Public Relations written by Stan Tymorek and published by Infobase Publishing. This book was released on 2010 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.