The Emergence Of Online Video

Download or read book The Emergence of Online Video written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2014 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Content, Impact, and Regulation of Streaming Video written by Eli Noam and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Along with its interrelated companion volume, The Technology, Business, and Economics of Streaming Video, this book examines the next generation of TV—online video. It reviews the elements that lead to online platforms and video clouds and analyzes the software and hardware elements of content creation and interaction, and how these elements lead to different styles of video content.

Download or read book Video Marketing Strategy written by Jon Mowat and published by Kogan Page Publishers. This book was released on 2018-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.

Download or read book written by and published by Soffer Publishing. This book was released on with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Rise of the Algorithms written by John M. Jordan and published by Penn State Press. This book was released on 2024-03-19 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The meteoric rise of online video is reshaping the competition for human attention. The Rise of the Algorithms argues that this new technology has changed the way we interact with others, our relationships with public institutions, and our very own behaviors and psyches. In tracing the origins and evolution of online video, John M. Jordan examines the mechanics—and the ethical stakes—of online video platforms, especially YouTube and TikTok but also others, such as Twitch. Tracing the use of algorithms pioneered by Facebook and Google and so successfully exploited by TikTok’s corporate parent, ByteDance, Jordan shows how these platforms now engineer human behavior—with consequences for culture, politics, and identity. Jordan argues that we are at an inflection point. Until now we have proved, as a society, ill-prepared or unwilling to address such problems as the power of digital platforms, the personal cost of viral celebrity, the invasion of privacy, and the proliferation of disinformation. The Rise of the Algorithms combines this urgent assessment with a clear-eyed discussion of present challenges and recommendations for reclaiming our online futures. A valuable resource for understanding the transformations that have been and will be brought by YouTube, TikTok, and similar platforms, Jordan’s timely book is a vital work for anyone who uses the internet and especially for policy makers, technologists, communication and media specialists, and researchers who have a direct hand in determining the future of our online world.

Download or read book 3D and HD Broadband Video Networking written by Benny Bing and published by Artech House. This book was released on 2010 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have seen an exponential increase in video and multimedia traffic transported over the Internet and broadband access networks. This timely resource addresses the key challenge facing many service providers today: effective bandwidth management for supporting high-quality video delivery. Written by a recognized expert in the field, this practical book describes ways to optimize video transmission over emerging broadband networks. Moreover, the book explores new wireless access networks that can enable video connectivity both inside and outside the residential premise.

Download or read book YouTube written by Jean Burgess and published by John Wiley & Sons. This book was released on 2013-04-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.