The Concise Encyclopedia Of Communication

Download or read book The Concise Encyclopedia of Communication written by Wolfgang Donsbach and published by John Wiley & Sons. This book was released on 2015-02-03 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Download or read book Concise Encyclopedia of Advertising written by Robert E Stevens and published by Routledge. This book was released on 2014-01-02 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Download or read book Concise Encyclopedia of Pragmatics written by J.L. Mey and published by Elsevier. This book was released on 2009-08-07 with total page 1183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise Encyclopedia of Pragmatics, Second Edition (COPE) is an authoritative single-volume reference resource comprehensively describing the discipline of pragmatics, an important branch of natural language study dealing with the study of language in it's entire user-related theoretical and practical complexity. As a derivative volume from Encyclopedia of Language and Linguistics, Second Edition, it comprises contributions from the foremost scholars of semantics in their various specializations and draws on 20+ years of development in the parent work in a compact and affordable format. Principally intended for tertiary level inquiry and research, this will be invaluable as a reference work for undergraduate and postgraduate students as well as academics inquiring into the study of meaning and meaning relations within languages. As pragmatics is a centrally important and inherently cross-cutting area within linguistics, it will therefore be relevant not just for meaning specialists, but for most linguistic audiences. - Edited by Jacob Mey, a leading pragmatics specialist, and authored by experts - The latest trends in the field authoritatively reviewed and interpreted in context of related disciplines - Drawn from the richest, most authoritative, comprehensive and internationally acclaimed reference resource in the linguistics area - Compact and affordable single volume reference format

Download or read book The Concise Encyclopedia of American Radio written by Christopher H. Sterling and published by Routledge. This book was released on 2010-04-12 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Concise Encyclopedia of American Radio is an essential single-volume reference guide to this vital and evolving medium. Comprised of more than 300 entries spanning the invention of radio to the Internet, this refernce work addresses personalities, music genres, regulations, technology, programming and stations, the "golden age" of radio and other topics relating to radio broadcasting throughout its history. The entries are updated throughout and the volume includes nine new entries on topics ranging from podcasting to the decline of radio.

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Download or read book Concise Encyclopedia of Coding Theory written by W. Cary Huffman and published by CRC Press. This book was released on 2021-03-26 with total page 998 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most coding theory experts date the origin of the subject with the 1948 publication of A Mathematical Theory of Communication by Claude Shannon. Since then, coding theory has grown into a discipline with many practical applications (antennas, networks, memories), requiring various mathematical techniques, from commutative algebra, to semi-definite programming, to algebraic geometry. Most topics covered in the Concise Encyclopedia of Coding Theory are presented in short sections at an introductory level and progress from basic to advanced level, with definitions, examples, and many references. The book is divided into three parts: Part I fundamentals: cyclic codes, skew cyclic codes, quasi-cyclic codes, self-dual codes, codes and designs, codes over rings, convolutional codes, performance bounds Part II families: AG codes, group algebra codes, few-weight codes, Boolean function codes, codes over graphs Part III applications: alternative metrics, algorithmic techniques, interpolation decoding, pseudo-random sequences, lattices, quantum coding, space-time codes, network coding, distributed storage, secret-sharing, and code-based-cryptography. Features Suitable for students and researchers in a wide range of mathematical disciplines Contains many examples and references Most topics take the reader to the frontiers of research

Download or read book Concise Encyclopedia of the Structure of Materials written by J. W. Martin and published by Elsevier. This book was released on 2006-10-30 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Concise Encyclopedia draws its material from the award-winning Encyclopedia of Materials: Science and Technology, and includes updates and revisions not available in the original set. This customized collection of articles provides a handy reference for materials scientists and engineers with an interest in the structure of metals, polymers, ceramics and glasses, biomaterials, wood, paper, and liquid crystals.Materials science and engineering is concerned with the relationship between the properties and structure of materials. In this context "structure" may be defined on the atomic scale in the case of crystalline materials, on the molecular scale (in the case of polymers, for example), or on the microscopic scale. Each of these definitions has been applied in making the present selection of articles.* Brings together articles from the Encyclopedia of Materials: Science & Technology that focus on the structure of materials at the atomic, molecular and microscopic levels, plus recent updates* Every article has been commissioned and written by an internationally recognized expert and provides a concise overview of a particular aspect of the field * Extensive bibliographies, cross-referencing and indexes guide the user to the most relevant reading in the primary literature