The Brain Audit

Download or read book The Brain Audit written by Sean D'Souza and published by . This book was released on 2009-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.

Download or read book The Better Brain Book written by David Perlmutter and published by Penguin. This book was released on 2005-08-02 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the #1 New York Times bestseller Grain Brain and New York Times bestseller Brain Maker... Loss of memory is not a natural part of aging—and this book explains why. Celebrated neurologist David Perlmutter reveals how everyday memory-loss—misplacing car keys, forgetting a name, losing concentration in meetings—is actually a warning sign of a distressed brain. Here he and Carol Colman offer a simple plan for repairing those problems, clarifying misconstrued connections between memory loss and aging, and regaining and maintaining mental clarity by offering the tools for: Building a better brain through nutrition, lifestyle changes, and brain workouts Coping with specific brain disorders such as stroke, vascular dementia, Alzheimer's, Parkinson's, multiple sclerosis, and Lou Gehrig's disease Understanding risk factors and individually tailoring a diet and supplementary program Features a "Life Style Audit," quizzes, a brain fitness program with the most effective ways to exercise your brain, and a nutritional program that details the best brain food and supplements.

Download or read book The Anxiety Audit written by Lynn Lyons and published by Simon and Schuster. This book was released on 2022-10-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sought after expert whose advice appears regularly in Psychology Today, the New York Times, and other media outlets, Lynn Lyons offers a refreshing playbook that uncovers the 7 sneaky ways anxious patterns weave their way into our families, our friendships, and our jobs, and provides clear and actionable steps to break the worry cycle. Ask people to describe anxiety and they’ll start with the familiar physical symptoms: racing heart, sweaty palms, difficulty breathing. Anxiety, they might add, is “freaking out,” a panic attack, a frightening loss of control. But anxiety isn’t always what we think it is, especially now. Anxiety has become the new normal, constant and simmering, disguising itself in patterns and responses we don’t even recognize as anxiety. Patterns like global thinking, inner isolation, and busyness. The Anxiety Audit is a guide for everyone, free of psychobabble and full of relatable insight that can be instantly applied to our everyday lives. The Anxiety Audit uncovers the seven sneaky ways anxious patterns weave their way into our families, our friendships, our jobs, and provides clear and doable steps to change them.

Download or read book Using Equity Audits to Create Equitable and Excellent Schools written by Linda Skrla and published by Corwin Press. This book was released on 2009-05-05 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the power of equity audits to help eliminate achievement gaps and educational bias! Grounded solidly in theory and the use of data, this resource provides practical, easy-to-implement strategies for effectively using equity audits to ensure a high-quality education for all students, regardless of socio-economic class. Readers will discover how to increase equity awareness at school and district levels and remedy inequalities in teacher quality, program design, and student achievement by using: A set of “inequity indicators” for evaluating schools, generating essential data, and identifying problem areas Nine skill sets for improved equity-oriented teaching Charts, graphs, and support materials that can be customized for specific settings

Download or read book Listen Like You Mean It written by Ximena Vengoechea and published by Penguin. This book was released on 2021-03-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Full of revealing, instantly applicable ideas for leveraging your strengths and overcoming your weaknesses.” —Adam Grant, author of Think Again and Originals, and host of the TED podcast WorkLife For many of us, listening is simply something we do on autopilot. We hear just enough of what others say to get our work done, maintain friendships, and be polite with our neighbors. But we miss crucial opportunities to go deeper—to give and receive honest feedback, to make connections that will endure for the long haul, and to discover who people truly are at their core. Fortunately, listening can be improved—and Ximena Vengoechea can show you how. In Listen Like You Mean It, she offers an essential listening guide for our times, revealing tried-and-true strategies honed in her own research sessions and drawn from interviews with marriage counselors, podcast hosts, life coaches, journalists, filmmakers, and other listening experts. Through Vengoechea’s set of scripts, key questions, exercises, and illustrations, you’ll learn to: • Quickly build rapport with strangers • Ask the right questions to deepen a conversation • Pause at the right time to encourage vulnerability • Navigate a conversation that’s gone off the rails Now more than ever, we need to feel heard, connected, and understood in a world that keeps turning up the volume. Warm, funny, and immensely practical, this book shows you how.

Download or read book Content Audits and Inventories written by Paula Ladenburg Land and published by XML Press. This book was released on 2014-10-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.

Download or read book Master Your Brain written by Phillip Adcock and published by Union Square + ORM. This book was released on 2015-04-21 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to achieve the mindset and habits that help you reach your goals—in your work, relationships, health, and more. What do you aspire to that always seems out of reach—a choice promotion? A happy and enduring romance? That perfect home somewhere in paradise? Highlighting the latest discoveries in neuropsychology, Master Your Brain: Training Your Mind for Success in Life offers science-based solutions for overcoming your greatest obstacles. By demystifying how (and why) our brains function as they do and—crucially—how we can apply these insights to everyday situations, commercial psychologist Phillip Adcock provides us with the tools to dramatically improve our lives in every area, from work and relationships to health and athletics.