Tata

Download or read book Tata written by Mircea Raianu and published by Harvard University Press. This book was released on 2021-07-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening portrait of global capitalism spanning 150 years, told through the history of the Tata corporation. Nearly a century old, the grand faade of Bombay House is hard to miss in the historic business district of Mumbai. This is the iconic global headquarters of the Tata Group, a multinational corporation that produces everything from salt to software. After getting their start in the cotton and opium trades, the Tatas, a Parsi family from Navsari, Gujarat, ascended to commanding heights in the Indian economy by the time of independence in 1947. Over the course of its 150-year history Tata spun textiles, forged steel, generated hydroelectric power, and took to the skies. It also faced challenges from restive workers fighting for their rights and political leaders who sought to curb its power. In this sweeping history, Mircea Raianu tracks the fortunes of a family-run business that was born during the high noon of the British Empire and went on to capture the worldÕs attention with the headline-making acquisition of luxury car manufacturer Jaguar Land Rover. The growth of Tata was a complex process shaped by world historical forces: the eclipse of imperial free trade, the intertwined rise of nationalism and the developmental state, and finally the return of globalization and market liberalization. Today Tata is the leading light of one of the worldÕs major economies, selling steel, chemicals, food, financial services, and nearly everything else, while operating philanthropic institutions that channel expert knowledge in fields such as engineering and medicine. Based on painstaking research in the companyÕs archive, Tata elucidates how a titan of industry was created and what lessons its story may hold for the future of global capitalism.

Download or read book Tata written by Morgen Witzel and published by Penguin UK. This book was released on 2010-08-03 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you're an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

Download or read book The Wit & Wisdom of Ratan Tata written by Ratan Tata and published by Hay House, Inc. This book was released on 2018-01-10 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: In times of adversity, you have two choices — you can either steal yourself away from the situation or steel yourself up towards it. For Ratan Tata, the choice was made early on. To be given the reins to India’s largest business conglomerate can be extremely daunting. But Ratan Tata’s takeover as the chairman of the Tata group proved that what is already great can be made even better. His legacy has the innate power to inspire great leadership. His success can motivate any beyond words. But, if how the world sees you is a result of how well you communicate, Ratan Tata’s wisdom is unmatchable. This book contains his simplicity, his determination, his defining moments, his generosity, his learning curve, his humility and his intellectual curiosity. From a man who has lived his days redefining success, his experiences and learnings can brighten the light at the end of any entrepreneurial tunnel. If ever, on your journey of life, you need a little nudge, a push or a spark, this book will never fail to deliver. Not even for a nano second.

Download or read book Tata the Tataviam Towhee written by Alan Salazar and published by . This book was released on 2020-11-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book #Tatastories written by Harish Bhat and published by Penguin Random House India Private Limited. This book was released on 2021-06-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; meeting a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; a photograph that Kalpana Chawla carried along with her on her first mission into space; the fascinating story of the first-ever Indian team at the Olympics; how 'OK TATA' made its way to the back of millions of trucks on the Indian highways, and many more. #Tatastories is a collection of little-known tales of individuals, events and places from the Tata Group that have shaped the India we live in today.

Download or read book Rogue Threat written by A. J. Tata and published by Variance LLC. This book was released on 2009 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a fleet of unmanned aerial drones disappears, the U.S. vice president turns to Matt Garrett, still nursing the wounds he suffered in the Phillipines. The situation worsens when an enemy combatant commandeers Garrett's jet, and a former Iraqi general with a startling link to Garrett's brother emerges from hiding. Matt discovers that terrorists have kidnapped the world's expert on nanotechnology - and that coupled with the missing Predators, the enemy may have created the ultimate capability to locate, track, target and kill. Meanwhile, the enemy has launched a flurry of attacks throughout America's heartland. The country is on the edge as citizens wonder whether the terrorists have the capacity to deal a devestating blow with weapons of mass destruction. But Garrett is beginning to suspect that the true enemy may be all to close to home.

Download or read book Chasing the Lion written by A. J. Tata and published by St. Martin's Press. This book was released on 2021-06-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Readers are going to love Garrett Sinclair, who reads like this generation's Jason Bourne." —Ryan Steck "If you are looking for a good night’s sleep, leave this one in the nightstand." —Jack Carr Parizad rose through his nation’s military to become a lethal soldier and brilliant tactical commander. Now a general, he leads Quds Force, an extremist terrorist organization targeting America and its western allies. The United States has just uncovered a biochemical weapon developed by Parizad’s group. A viral agent, it attacks a person’s nervous system and renders them susceptible to mind control. Parizad plans to unleash the weapon in Washington D. C. on Inauguration Day during the swearing in of the country’s first female president, turning civilians into weapons. Army Lieutenant General Garrett Sinclair and his Joint Special Operations team are assigned to stop the terrorist strike. Sinclair pursues Parizad across the Middle East, Europe, and in the U.S., only to discover a deeper conspiracy—a revelation that his wife may not have died from cancer but was murdered. Separated from his teammates and unsure of who he can trust, Sinclair is on a mission not only to save his country, but to avenge his family.