Substance Not Spin

Download or read book Never Mind the Sizzle...Where's the Sausage? written by David Taylor and published by John Wiley & Sons. This book was released on 2010-02-05 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

Download or read book Making Sense of Science written by Cornelia Dean and published by Harvard University Press. This book was released on 2017-03-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Los Angeles Times Book Prize Finalist Most of us learn about science from media coverage, and anyone seeking factual information on climate change, vaccine safety, genetically modified foods, or the dangers of peanut allergies has to sift through an avalanche of bogus assertions, misinformation, and carefully packaged spin. Cornelia Dean draws on thirty years of experience as a science reporter at the New York Times to expose the tricks that handicap readers with little background in science. She reveals how activists, business spokespersons, religious leaders, and talk show hosts influence the way science is reported and describes the conflicts of interest that color research. At a time when facts are under daily assault, Making Sense of Science seeks to equip nonscientists with a set of critical tools to evaluate the claims and controversies that shape our lives. “Making Sense of Science explains how to decide who is an expert, how to understand data, what you need to do to read science and figure out whether someone is lying to you... If science leaves you with a headache trying to figure out what’s true, what it all means and who to trust, Dean’s book is a great place to start.” —Casper Star-Tribune “Fascinating... Its mission is to help nonscientists evaluate scientific claims, with much attention paid to studies related to health.” —Seattle Times “This engaging book offers non-scientists the tools to connect with and evaluate science, and for scientists it is a timely call to action for effective communication.” —Times Higher Education

Download or read book Rethinking Public Relations written by Dr Kevin Moloney and published by Routledge. This book was released on 2002-09-11 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public relations, challenging accepted views and examining the industry’s position as a whole. The author argues that PR needs reform because it will not go away, and because it continues to grow. Incorporating the latest facts and figures, this analysis for advanced students of business and PR provides a fresh approach to a significant contemporary subject.

Download or read book Substance Not Spin written by Nick Raynsford and published by Policy Press. This book was released on 2016-07-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does policy succeed or fail? In Substance not Spin, Nick Raynsford, a former member of the UK parliament, government minister, and campaigner pulls back the curtain on the front lines of policy making. Drawing on more than forty years of experience working at the very heart of both local and national government and the voluntary sector, Raynsford explores what works and what doesn't in making and implementing policy and legislation. He gives an insider's view on a range of events--some not previously made public--including the botched 1980s reform of housing benefit legislation, the vacuum left by the 1986 abolition of the Greater London Council, the ill-fated 2002 fire and rescue service strike and subsequent reform program, and fitful regeneration in the Thames Gateway in the 2000s. Bringing his investigation up to the current day, he even explores various devolution plans leading to the so-called Northern Powerhouse of the Coalition and now Conservative Government. Offering solutions to obstacles in policy making and implementation and challenging the prevailing public belief that politicians are unable to deliver, Substance not Spin provides a fascinating bridge across the political divide between policy and practice.

Download or read book Are You Listening? written by Tillie Walden and published by First Second. This book was released on 2019-09-10 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The graphic novel Are You Listening? is an intimate and emotionally soaring story about friendship, grief, and healing from Eisner Award winner Tillie Walden. Bea is on the run. And then, she runs into Lou. This chance encounter sends them on a journey through West Texas, where strange things follow them wherever they go. The landscape morphs into an unsettling world, a mysterious cat joins them, and they are haunted by a group of threatening men. To stay safe, Bea and Lou must trust each other as they are driven to confront buried truths. The two women share their stories of loss and heartbreak—and a startling revelation about sexual assault—culminating in an exquisite example of human connection. This magical realistic adventure from the celebrated comics creator of Spinning and On a Sunbeam will stay with readers long after the final gorgeously illustrated page. 2020 Eisner Award Winner, Best Graphic Album--New A Chicago Public Library Best of the Best Book of 2019 A National Public Radio (NPR) Best Book of 2019 An O Magazine Best LGBTQ Book of 2019 One of The Comics Beat's Best Comics of 2019 A Lambda Literary Award Finalist A Harvey Award nominee, Best Book of the Year

Download or read book The Nordic Product Registers and the Future REACH Substance Database written by Andreas Ahrens and published by Nordic Council of Ministers. This book was released on 2007 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Spin Cycle written by Howard Kurtz and published by Simon and Schuster. This book was released on 1998-09-09 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Spin Cycle, Washington Post reporter Howard Kurtz reveals the inside workings of Clinton's well-oiled propaganda machine - arguably the most successful team of White House spin doctors in history. He takes the reader into closed-door meetings where Bill Clinton, Al Gore, Mike McCurry, Lanny Davis, and other top officials plot strategy to beat back the scandals and neutralize a hostile press corps through stonewalling, stage managing, and outright intimidation. He depicts a White House obsessed with spin and pulls back the curtain on events and tactics that the administration would prefer to keep hidden.