Six Sigma For Growth

Download or read book Six Sigma for Growth written by Edward Abramowich and published by Wiley. This book was released on 2005-02-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six Sigma has had a substantial impact on the way many businesses are run today. Companies that adopt Six Sigma send a strong message to their customers and shareholders that they are committed to delivering the highest quality product and service at competitive prices. Such companies commit people, time and resources to looking at the issues of the business with the view of developing long term, sustainable improvements. It is this level of commitment combined with a rigorous improvement methodology and the focus on customers that distinguishes Six Sigma from other improvement initiatives. Over the years, Six Sigma has become commonplace in a variety of industries both operational and service oriented in nature. This has been in response to the intensely competitive environment that most businesses today operate in. This book provides a framework on how companies can apply Six Sigma methodologies to where it can make the biggest difference, to drive growth. The approach outlined enables companies to focus their Six Sigma initiatives on growth by expanding its scope from continuous improvement to one of continuous innovation. It applies the structured Six Sigma methodology to understanding customers and their problems in depth, so that companies can continuously work to offer product and services that customer's value. It is aimed at helping companies with existing Six Sigma initiatives to focus them towards growth as well as to help non-Six Sigma companies enhance their Sales and Marketing efforts by giving them the Six Sigma tool set.

Download or read book Design for Six Sigma in Technology and Product Development written by Clyde M. Creveling and published by Prentice Hall Professional. This book was released on 2002-10-25 with total page 1011 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses many new topical areas for the development of 6 Sigma performance. The text is structured to demonstrate how 6 Sigma methods can be used as a very powerful tool within System Engineering and integration evaluations to help enable the process of Critical Parameter Management. The case studies and examples used throughout the book come from recent successful applications of the material developed in the text.

Download or read book Lean Six Sigma Logistics written by Thomas J. Goldsby and published by J. Ross Publishing. This book was released on 2005-08-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speed to market, reducing costs, and accelerating leadtimes are vital for survival in today's competitiveenvironment. Inventory is no longer considered an asset,and strategies are needed to operate with minimalinventories. Lean Six Sigma Logistics provides thevehicle to solidify strategic position, win overcustomers, and achieve ......

Download or read book Six Sigma for Marketing Processes written by Clyde M. Creveling and published by Pearson Education. This book was released on 2006-02-17 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly half of the top one hundred Fortune 500 companies use Six Sigma methodology in some part of their business. These companies have been among the top one hundred for five or more years and consistently report higher revenue and significantly higher profits than competitors. This underscores the impact on the cost side. Now the focus moves to revenue growth. Six Sigma consultant Clyde M. Creveling’s Design for Six Sigma in Technology and Product Development is the standard guide for product commercialization and manufacturing support engineers who want to apply Six Sigma methodology to technology development and product commercialization. Now, in Six Sigma for Marketing Processes, Creveling joins with Lynne Hambleton and Burke McCarthy to show the ways marketing professionals can adapt and apply those same Six Sigma concepts to create a lean marketing workflow built for growth. This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you’ll learn how to apply Six Sigma methodology to Develop a lean, efficient marketing workflow designed for growth Enhance the three marketing arenas for growth: strategic, tactical, and operational Identify leading indicators of growth and become proactive about performance improvement Strengthen links between customers, products, and profitability Redesign marketing work to streamline workflow and reduce variability Assess and mitigate cycle-time risk in any marketing initiative or project Leverage DMAIC to solve specific problems and improve existing processes Use lean techniques to streamline repeatable processes, such as collateral development and trade-show participation Preface xv Acknowledgments xxiii About the Authors xxv Chapter 1: Introduction to Six Sigma for Marketing Processes 1 Chapter 2: Measuring Marketing Performance and Risk Accrual Using Scorecards 25 Chapter 3: Six Sigma-Enabled Project Management in Marketing Processes 45 Chapter 4: Six Sigma in the Strategic Marketing Process 63 Chapter 5: Six Sigma in the Tactical Marketing Process 117 Chapter 6: Six Sigma in the Operational Marketing Process 173 Chapter 7: Quick Review of Traditional DMAIC 209 Chapter 8: Future Trends in Six Sigma and Marketing Processes 229 Glossary 235 Index 261

Download or read book Lean Six Sigma for Service written by Michael L. George and published by McGraw Hill Professional. This book was released on 2003-07-15 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring the miracle of Lean Six Sigma improvement out of manufacturing and into services Much of the U.S. economy is now based on services rather than manufacturing. Yet the majority of books on Six Sigma and Lean--today's major quality improvement initiatives--explain only how to implement these techniques in a manufacturing environment. Lean Six Sigma for Services fills the need for a service-based approach, explaining how companies of all types can cost-effectively translate manufacturing-oriented Lean Six Sigma tools into the service delivery process. Filled with case studies detailing dramatic service improvements in organizations from Lockheed Martin to Stanford University Hospital, this bottom-line book provides executives and managers with the knowledge they need to: Reduce service costs by 30 to 60 percent Improve service delivery time by 50 percent Expand capacity by 20 percent without adding staff

Download or read book Six Sigma Marketing written by R. Eric Reidenbach and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Treasure Chest of Six Sigma Growth Methods, Tools, and Best Practices written by Lynne Hambleton and published by Prentice-Hall PTR. This book was released on 2007 with total page 995 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an invaluable collection of best practices to guide you as to when and how to use a specific Six Sigma tool or technique.