Showmen, Sell It Hot!
Author | : John McElwee |
Publisher | : Paladin Communications |
Total Pages | : 772 |
Release | : 2015-07-20 |
ISBN-10 | : 9780996274012 |
ISBN-13 | : 0996274014 |
Rating | : 4/5 (12 Downloads) |
Download or read book Showmen, Sell It Hot! written by John McElwee and published by Paladin Communications. This book was released on 2015-07-20 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio; MGM’s gamble on the Marx Brothers with A Night at the Opera; lavish campaigns for The Wizard of Oz in original release and reissue; creation of a new star, John Wayne, in John Ford’s Stagecoach; Orson Welles’ failed Citizen Kane campaign; Billy Wilder’s unusual and dark Hollywood statement picture, Sunset Boulevard; the selling of Rebel Without a Cause, Giant, and East of Eden following the death of James Dean; Alfred Hitchcock’s personal gamble with Psycho; and much more!