Selling Transformed

Download or read book Selling Transformed written by Philip Squire and published by Kogan Page Publishers. This book was released on 2020-12-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop the values proven to boost sales performance, to ensure customers choose you over the competition in today's crowded marketplace. For years, sales people have struggled with cliched views of how they sell, while at the same time customers have become more sophisticated and discerning, stopping off at different or unconventional places in the sales funnel. The result is that the technique of sales people controlling the sales conversation and learning how to influence the customer no longer works. Selling Transformed introduces the new world of selling, and addresses the reasons why sales people are so poorly perceived. Selling Transformed provides fresh, tangible ideas on how to develop better sales practices. Focusing as much on the customers as on the sellers, it explains key theories of selling effectively and introduces four proven strategies that are based on the values customers look for in sales people: authenticity, client-centricity, proactive creativity and being tactfully audacious. Explaining what customers look for in sales people, and advising on how to develop and deliver these values, this is a new type of sales manual guaranteed to improve sales performance.

Download or read book Selling Peace written by Jeffrey Manber and published by Apogee Books. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, warts and all. How the door to Russia's long hidden space pro-gram was opened during the era of Soviet perestroika, the political struggle on the signing of the first contract between the Russians and NASA, the push to change space station Freedom into a co-operative venture, the willingness of the Russians to use free markets against the wishes of NASA and how the Russian space station Mir became a commercial platform, are all told in a relaxed and engaging style by the author, who is the only American ever to work within the Russian space program. The book chronicles the author's 14 year journey to use Russian assets to strengthen the American space program. Included is the behind-the-scenes of signing Dennis Tito, working with entertainment icons like James Cameron and Mark Burnett and the electrifying ride that was MirCorp. The book discusses the boycott organised by NASA to prevent MirCorp's success and the drama behind the world's only commercial manned expedition that sent two men to the Mirspace station for over two months, with no government funding. It is a tale of strong characters. Readers are given a front-row seat on the decade-long clash between the Russian chief Yuri Semenov and NASA's Dan Goldin, a paradoxical battle that saw the Russians embracing American open markets and NASA clinging to the Cold War model for space exploration.

Download or read book Selling with Authentic Persuasion written by Jason Cutter and published by . This book was released on 2020-08-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you in sales but struggling to make quota? Did you just take a sales job out of desperation but don't think it's the right career for you? Do you worry people will perceive you as pushy or dishonest? Selling With Authentic Persuasion will remove all the stress and anxiety you feel about selling so you can focus on what's really important‚"‚€‚"your customers and their needs. Jason Cutter will reveal how being honest with customers, overcoming our misconceptions about sales, and winning customers' trust will not only lead to happy and repeat customers but transform you from order taker to quota breaker. After years of managing and training salespeople, Jason found the fundamental problem people have in sales is acting only as order takers. Let him teach you how to transform yourself into a model salesperson who inspires trust through integrity and authenticity.

Download or read book All the News That's Fit to Sell written by James T. Hamilton and published by Princeton University Press. This book was released on 2011-10-23 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: That market forces drive the news is not news. Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. But in All the News That's Fit to Sell, economist James Hamilton shows just how this happens. Furthermore, many complaints about journalism--media bias, soft news, and pundits as celebrities--arise from the impact of this economic logic on news judgments. This is the first book to develop an economic theory of news, analyze evidence across a wide range of media markets on how incentives affect news content, and offer policy conclusions. Media bias, for instance, was long a staple of the news. Hamilton's analysis of newspapers from 1870 to 1900 reveals how nonpartisan reporting became the norm. A hundred years later, some partisan elements reemerged as, for example, evening news broadcasts tried to retain young female viewers with stories aimed at their (Democratic) political interests. Examination of story selection on the network evening news programs from 1969 to 1998 shows how cable competition, deregulation, and ownership changes encouraged a shift from hard news about politics toward more soft news about entertainers. Hamilton concludes by calling for lower costs of access to government information, a greater role for nonprofits in funding journalism, the development of norms that stress hard news reporting, and the defining of digital and Internet property rights to encourage the flow of news. Ultimately, this book shows that by more fully understanding the economics behind the news, we will be better positioned to ensure that the news serves the public good.

Download or read book Selling Your Value Proposition written by Cindy Barnes and published by Kogan Page Publishers. This book was released on 2017-05-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

Download or read book Reality Transformed written by Irving Singer and published by MIT Press. This book was released on 2000-08-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new look at film that succeeds in combining the realist and formalist sides of an ongoing debate. In Reality Transformed Irving Singer offers a new approach to the philosophy of film. Returning to the classical debate between realists and formalists, he shows how the opposing positions may be harmonized and united. Singer concentrates on questions about appearance and reality, the visual and the literary, and the interplay between communication as a goal and alienation as a hazard in films of every sort. In three exemplary chapters, he provides suggestive readings of Woody Allen's The Purple Rose of Cairo, Luchino Visconti's Death in Venice, and Jean Renoir's The Rules of the Game. Reality Transformed will interest the general reader as well as students in all fields related to film studies.

Download or read book Transformed written by Remi Adeleke and published by Thomas Nelson. This book was released on 2019-05-14 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would it take for one young Black man not only to rise above statistics but also become a Navy SEAL, actor, entrepreneur, writer, and successful husband and father? In Transformed, Remi Adeleke takes you back to stories from his childhood, from living as Nigerian royalty to losing his father early in life and being stripped financially of everything by the Nigerian government. Following his father’s death, he and his mother and brother relocated permanently to the Bronx where his single mother struggled to provide for the family. Statistics tell us that African American males who grow up in a single-parent household are nine times more likely to drop out of high school and twenty times more likely to end up in prison than any other demographic. While it would have been easy to believe that he could never beat those odds, Remi Adeleke refused to fall victim to that premise. Sharing his incredible journey through the struggles of his life, Remi doesn’t shy away from his illegal activities as a young man that threatened to derail his future as a Navy SEAL. He shares: How perseverance transformed his life despite all odds How taking ownership of his mistakes and shortcomings led him to success His hard-earned wisdom gained over years of struggle Belief that the adversities, trials, and tribulations he went through were specific moves by God At every turn, including throughout his naval career, Adeleke found a way to overcome the odds, even when it didn’t make sense. Remi Adeleke’s journey of following God’s voice, rising above statistics, and experiencing true personal transformation will inspire and move you.