Romancing The Vine

Download or read book Romancing the Vine written by Alan Tardi and published by St. Martin's Press. This book was released on 2013-12-17 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Romancing the Vine, Alan Tardi, former owner of Follonico in New York, describes his life in the Piedmonte district of Italy focusing on the cultivation and harvest of the region's celebrated Barolo wine, and including rare local recipes.

Download or read book Romancing the Vine written by Alan Tardi and published by Macmillan. This book was released on 2006-11-14 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alan Tardi, former owner of Follonico in New York, describes his life in the Piedmonte district of Italy focusing on the cultivation and harvest of the region's celebrated Barolo wine, and including rare local recipes

Download or read book Barolo written by Matthew Gavin Frank and published by At Table. This book was released on 2012-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the worlds most esteemed wines Barolo summons up images of steeply terraced vineyards and all the elegance and sophistication of Italys Piedmont. Chicago raised Frank became obsessed with food early in life and eventually embarked on a restaurant career. But his first trip to Italy transformed his palate, and he plotted an immediate return, apparently as much attracted by the lovely Raffaella as by the opportunity to immerse himself in life in the tiny hamlet of Barolo, which lends its name to the local wine. Living in a tent in her garden, he took on a job harvesting grapes at one of the regions most notable vineyards. Frank developed a deep appreciation for the Piedmontese, their careful attention to their wines and to their foods, especially that culinary crown jewel, the highly prized Alba truffle. Besides conveying the sensuality of the place, Frank offers insight into the regions history.

Download or read book Wine's Hidden Beauty written by Sondra Barrett and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine's Hidden Beauty blends art, science and mystical aspects of wine. With the microscope as the starting point, scientist-photographer Sondra Barrett takes you on an illuminating journey into wine and life. This unique book explores the mysteries of chemical transformation, aging and vitality, what shapes our taste and language, and offers new ways to appreciate wine. A visually compelling book, it provides accessible information on winegrowing and tasting wine plus the role of wine in health and cultivating community. It also explores why has the grape had a cult-like status for centuries, why part of sacred rituals.

Download or read book Champagne, Uncorked written by Alan Tardi and published by PublicAffairs. This book was released on 2016-05-24 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The epitome of effervescence and centerpiece of celebration, Champagne has become a universal emblem of good fortune, and few can resist its sparkle In Champagne, Uncorked, Alan Tardi journeys into the heartland of the world's most beloved wine. Anchored by the year he spent inside the prestigious and secretive Krug winery in Reims, the story follows the creation of the superlative Krug Grande Cuv'e. Tardi also investigates the evocative history, quirky origins, and cultural significance of Champagne. He reveals how it became the essential celebratory toast (merci Napoleon Bonaparte!), and introduces a cast of colorful characters, including Eugè Mercier, who in 1889 transported his "Cathedral of Champagne," the largest wine cask in the world, to Paris by a team of white horses and oxen, and Joseph Krug, the reserved son of a German butcher who wound up in France, fell head over heels for Champagne, and risked everything to start up his own eponymous house. In the vineyards of Champagne, Tardi discovers how finicky grapes in an unstable climate can lead to a nerve-racking season for growers and winemakers alike. And he ventures deep into the caves, where the delicate and painstaking alchemy of blending takes place -- all of which culminates in the glass we raise to toast life's finer moments.

Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Download or read book Contemporary Authors written by Amy Elisabeth Fuller and published by Contemporary Authors. This book was released on 2007-09 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biographical and bibliographical guide to current writers in all fields including poetry, fiction and nonfiction, journalism, drama, television and movies. Information is provided by the authors themselves or drawn from published interviews, feature stories, book reviews and other materials provided by the authors/publishers.