Real Estate Marketing And Sales Essentials

Download or read book Real Estate Marketing and Sales Essentials written by Dan Hamilton and published by Thomson South-Western. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real estate can be a rewarding career — for those with the savvy to succeed. Written by a real estate training authority, Real Estate Marketing Sales Essentials: Steps for Success equips new and experienced agents alike with a comprehensive resource of invaluable tips, advice, and hands-on instruction on how to convert their knowledge into sales — and profits. The book walks readers through the major daily activities of real estate professionals, including prospecting for seller appointments, seller listing procedures, prospecting for buyer appointments, buyer listing procedures, objection handling techniques, client follow-up, referrals, contract writing, negotiation, closing, financing, and more. It also offers sound advice on the characteristics of successful salespeople, equipping readers with insight on such key skills as professionalism, ethics, technology, time management, and the psychology of marketing. Agents are already sold, praising Steps for Success for its real-world scenarios, out-of-the-box thinking, humorous examples, valuable timesavers, and cost-cutting advice.

Download or read book Real Estate Marketing and Sales Essentials written by Dan Hamilton and published by . This book was released on 2015-05-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a real estate expert and training authority, this textbook provides the key steps for success for new and experienced agents who want to thrive, not just survive, in a dynamic industry. Real Estate Marketing and Sales Essentials is packed with insider tips, advice, and hands-on instruction on converting knowledge into sales. The book walks readers through the major daily activities, including prospecting, listing procedures, follow-up, social networking, referrals, technology, negotiation, financing, and more.

Download or read book Real Estate Marketing and Sales Essentials (custom Edition) written by Dan Hamilton and published by . This book was released on 2015-11-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Real Estate Marketing written by M. Joseph Sirgy and published by Routledge. This book was released on 2014-05-09 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

Download or read book Real Estate Marketing written by M. Joseph Sirgy and published by Routledge. This book was released on 2014-05-09 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

Download or read book Real Estate Essentials written by P Johan Sekovski and published by Pangea Press. This book was released on 2018-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real estate is a complex industry, often mired by low standards and greed. Many agents are poorly trained and lack an in-depth understanding of the intricacies of sales, business, and negotiation. Much of the established realty thinking and the accepted strategies are outdated, deceptive, or just plain ineffective. This isn't the opinion of a buyer or seller-it's the considered conclusion award-winning realtor P. Johan Sekovski has come to after years in the industry. In Real Estate Essentials, Sekovski aims his biting wit at the inadequacies of the industry while offering buyers, sellers, realtors, and brokers a road map to navigate real estate's perilous waters and come out on top. Sekovski artfully skewers and deconstructs the problems within the industry with an honest guide through the real estate quagmire-including realty techniques already proven to work well. He explains how to figure out who benefits from what and how to use such knowledge to your advantage. He covers everything from buying and selling to running a brokerage (and whether you should), managing rental properties, and flipping homes for profit. Discover the advice you need to thrive in real estate, whether you're buying, selling, or working within the exciting, often tumultuous industry.

Download or read book The Fundamentals of Business-to-Business Sales & Marketing written by John Coe and published by McGraw Hill Professional. This book was released on 2004 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description