Raymond Loewy Pionier Des Amerikanischen Industriedesigns

Download or read book Raymond Loewy, Pionier des Amerikanischen Industriedesigns written by Raymond Loewy and published by Prestel Publishing. This book was released on 1990 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical essays, with illustrations, of many of the artist's designs.

Download or read book Engineered to Sell written by Jan L. Logemann and published by University of Chicago Press. This book was released on 2019-11-20 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.

Download or read book More Than They Promised written by Thomas E. Bonsall and published by Stanford University Press. This book was released on 2000 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lavishly illustrated book (86 integrated illustrations) is the complete story of the Studebaker company from its beginnings to its end in 1966.

Download or read book Design written by Bernhard E. Bürdek and published by Birkhäuser. This book was released on 2015-08-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: For students of design, professional product designers, and anyone interested in design equally indispensable: the fully revised and updated edition of the reference work on product design. The book traces the history of product design and its current developments, and presents the most important principles of design theory and methodology, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design.. From the content: Design and history: The Bauhaus; The Ulm School of Design; The Example of Braun; The Art of Design Design and Globalization Design and Methodology: Epistemological Methods in Design Design and Theory: Aspects of the Disciplinary Design Theory Design and its Context: From Corporate Design to Service Design Product Language and Product Semiotics Architecture and Design Design and Society Design and Technological Progress

Download or read book The Electric Car written by Oliver Schwedes and published by Springer Nature. This book was released on 2020-08-24 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume is dedicated to the electric car. It examines the extent to which the electric car can contribute to sustainable transport development as part of a new mobility culture. The technical, cultural, political, social and aesthetic dimensions are considered. It will be shown how the general social framework has to change in order to make the electric car a success. This book is a translation of the original German edition "Das Elektroauto“ by “Marcus Keichel”, published by Springer Fachmedien Wiesbaden in 2013. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Download or read book The Ebsworth Collection written by Bruce Robinson and published by . This book was released on 1999 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, the companion volume to an exhibition at the National Gallery of Art, Washington, and the Seattle Art Museum, showcases the extraordinary collection of modern American masterworks assembled by Barney A. Ebsworth, a St. Louis businessman.The collection includes paintings, sculpture, and works on paper by artists such as Patrick Henry Bruce, Alexander Calder, Willem de Kooning, Marsden Hartley, David Hockney, Edward Hopper, Jasper Johns, Jackson Pollock, Charles Sheeler, and Wayne Thiebaud.With more than 135 illustrations and an illuminating essay by distinguished art historian Bruce Robertson, this book will be a revelation to anyone who loves 20th-century American art.

Download or read book The Architect Hugh Stubbins written by Steffen de Rudder and published by Jovis Verlag. This book was released on 2007 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American architect Hugh Stubbins (1912-2006), who began his career as Walter Gropius's assistant at Harvard, saw his field as all-encompassing and his work as modest within it: "I think of architecture not as individual buildings but as the whole fabric of our physical environment. Architecture is the man-made world in its totality...It is seldom, if ever, that one can design the whole fabric." Any disappointment Stubbins felt with the human inability to oversee "the man-made world in its totality," he channeled into becoming one of the most important international architects of post-war Modernism. His soaring high-rises brought him fame worldwide. The angle-topped Citicorp building in New York remains a signature element of the city's skyline, and as late as the 1990s, (when he was in his eighties), Stubbins was working on the Landmark Tower in Yokohama--Japan's highest building. This monograph centers on another triumph, the swooping 1957 Kongresshalle in Berlin, which engaged the gears of architecture with those of history, bringing Modernism back to Germany. Fifties American Modernism in Berlin is the first detailed publication dedicated to Stubbins and his oeuvre.