Political Marketing In The 2019 Canadian Federal Election

Download or read book The Canadian Federal Election of 2019 written by Jon H. Pammett and published by McGill-Queen's Press - MQUP. This book was released on 2020-12-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Canadian federal election of 2019 is extensively analyzed in this collaborative volume edited by Jon Pammett and Christopher Dornan. Bringing together leading political scientists and media scholars, the book examines the strategies, successes, and failures of each of Canada's major political parties, with special attention given to the pressing question of climate change. In Canadian elections, the context of the campaign is vital. Here, contributors consider in detail the way public opinion polls were reported leading up to the election, how traditional media portrayed events, why the electorate waited to make up their minds, and the means by which social media dealt with fears of a disinformation wave. The book uses data to identify the important factors in determining the voting behaviour of Canadians in 2019 and the ways these factors combined to produce a minority Liberal government. The Canadian Federal Election of 2019 is the essential resource for every interested political observer wanting to dissect the last election and required reading to prepare for the next one.

Download or read book Political Marketing in the 2019 Canadian Federal Election written by Jamie Gillies and published by Springer Nature. This book was released on 2020-09-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.

Download or read book The New NDP written by David McGrane and published by UBC Press. This book was released on 2019-05-15 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New NDP is the definitive account of the evolution of the New Democratic Party’s political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success – becoming the official opposition under Jack Layton’s leadership. David McGrane argues that the key to the party’s electoral success of 2011 lies in the moderation of its ideology and modernization of its campaign structures. Those changes brought the party closer to governing than ever before but ultimately not into power. McGrane then poses a difficult question: Was remaking the NDP message and revitalizing its campaign model the right choice after all, considering it fell to its perennial third-party spot in 2015? The New NDP examines Canada’s NDP at a pivotal time in its history and provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

Download or read book Political Marketing in the 2021 Canadian Federal Election written by Jamie Gillies and published by Springer Nature. This book was released on 2023-06-09 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book’s content takes our current understandings of Canadian political marketing in new directions.

Download or read book Inside the Campaign written by Alex Marland and published by UBC Press. This book was released on 2020-05-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals the duties and obstacles faced during the heat of a campaign. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. Inside the Campaign provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada.

Download or read book Provincial Battles, National Prize? written by Laura B. Stephenson and published by McGill-Queen's Press - MQUP. This book was released on 2019-10-03 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: In parliamentary systems like Canada, voters directly contribute to the election outcome only in their own riding. However, the focus of election campaigns is often national, emphasizing the leader rather than the local candidate, and national rather than regional polls. This suggests that elections are national contests, but election outcomes clearly demonstrate that support for parties varies strongly by province. Focusing on the 2015 Canadian election campaigns in British Columbia, Ontario, and Quebec, three large provinces with different subnational party systems, Provincial Battles, National Prize? evaluates whether we should understand elections in Canada as national wars or individual provincial clashes. The authors draw upon voter and candidate surveys, party campaign behaviour, and media coverage of the election to document how political parties vary their messages and strategies across provinces, how the media communicate and frame those messages, and how voters ultimately respond. The study shows that provincial variations in party support reflect differences in voters' political preferences rather than differences in party messages or media coverage. A novel and comprehensive study, Provincial Battles, National Prize? is the first and only thorough treatment of the party, media, and voter aspects of a federal election campaign through a subnational lens.

Download or read book The Canadian Federal Election of 2019 written by Jon H. Pammett and published by McGill-Queen's Press - MQUP. This book was released on 2020-12-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Canadian federal election of 2019 is extensively analyzed in this collaborative volume edited by Jon Pammett and Christopher Dornan. Bringing together leading political scientists and media scholars, the book examines the strategies, successes, and failures of each of Canada's major political parties, with special attention given to the pressing question of climate change. In Canadian elections, the context of the campaign is vital. Here, contributors consider in detail the way public opinion polls were reported leading up to the election, how traditional media portrayed events, why the electorate waited to make up their minds, and the means by which social media dealt with fears of a disinformation wave. The book uses data to identify the important factors in determining the voting behaviour of Canadians in 2019 and the ways these factors combined to produce a minority Liberal government. The Canadian Federal Election of 2019 is the essential resource for every interested political observer wanting to dissect the last election and required reading to prepare for the next one.