On The Nature Of Media

Download or read book On the Nature of Media written by Marshall McLuhan and published by Gingko Press. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media studies has been catching up with McLuhan over the last 50 years. These essays are drawn from themost productive quarter-century of his career (1952-1978), anddemonstrate his abiding interest in the materiality of mediation, from comic books to fashion, from technology to biology.Anchoring these essays are four meditations on the work of hisgreat predecessor, Harold adams innis, who first proposed thecentrality of mediation to every facet of our daily lives. McLuhan took this task literally; rejecting the specialist approachof academic study, he published in mainstream magazinessuch as Look and Harpers Bazaar on topics such as sexualityand the fashion industry, in each case bringing to these topics insights that remain startlinglyfresh. The essays offer a rare glimpse into a great mind as it works out the implications of theeffects of media not only on what we know but on how we are coming to understand our being.

Download or read book The Marvelous Clouds written by John Durham Peters and published by University of Chicago Press. This book was released on 2015-06-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An ambitious re-writing—a re-synthesis, even—of concepts of media and culture . . . It is nothing less than an attempt at a history of Being.” —Los Angeles Review of Books When we speak of clouds these days, it is as likely that we mean data clouds or network clouds as cumulus or stratus. In their sharing of the term, both kinds of clouds reveal an essential truth: that the natural world and the technological world are not so distinct. In The Marvelous Clouds, John Durham Peters argues that though we often think of media as environments, the reverse is just as true—environments are media. Peters defines media expansively as elements that compose the human world. Drawing from ideas implicit in media philosophy, Peters argues that media are more than carriers of messages: they are the very infrastructures combining nature and culture that allow human life to thrive. Through an encyclopedic array of examples from the oceans to the skies, The Marvelous Clouds reveals the long prehistory of so-called new media. Digital media, Peters argues, are an extension of early practices tied to the establishment of civilization such as mastering fire, building calendars, reading the stars, creating language, and establishing religions. New media do not take us into uncharted waters, but rather confront us with the deepest and oldest questions of society and ecology: how to manage the relations people have with themselves, others, and the natural world. A wide-ranging meditation on the many means we have employed to cope with the struggles of existence—from navigation to farming, meteorology to Google—The Marvelous Clouds shows how media lie at the very heart of our interactions with the world around us.

Download or read book Traffic written by Marion Näser-Lather and published by BRILL. This book was released on 2015-10-14 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traffic: Media as Infrastructures and Cultural Practices presents a collection of texts by distinguished international media and cultural scholars that addresses fundamental relationships between the logistic, symbolic, and infrastructural dimensions of media. The volume discusses the role of traffic and infrastructures within the history of media theory as well as in a broader cultural context: Traffic is shown to constitute an important epistemological and technical principle, a paradigm for exchanges and circulations between discoursive and non-discoursive cultural practices. This opens an encompassing perspective of media ecology, and at the same time illuminates the formative power of traffic as structuring time and space: material and informational traffic creates, maintains, and undermines power, configures meaning, and facilitates appropriation and resistance.

Download or read book A Geology of Media written by Jussi Parikka and published by U of Minnesota Press. This book was released on 2015-03-27 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media history is millions, even billions, of years old. That is the premise of this pioneering and provocative book, which argues that to adequately understand contemporary media culture we must set out from material realities that precede media themselves—Earth’s history, geological formations, minerals, and energy. And to do so, writes Jussi Parikka, is to confront the profound environmental and social implications of this ubiquitous, but hardly ephemeral, realm of modern-day life. Exploring the resource depletion and material resourcing required for us to use our devices to live networked lives, Parikka grounds his analysis in Siegfried Zielinski’s widely discussed notion of deep time—but takes it back millennia. Not only are rare earth minerals and many other materials needed to make our digital media machines work, he observes, but used and obsolete media technologies return to the earth as residue of digital culture, contributing to growing layers of toxic waste for future archaeologists to ponder. He shows that these materials must be considered alongside the often dangerous and exploitative labor processes that refine them into the devices underlying our seemingly virtual or immaterial practices. A Geology of Media demonstrates that the environment does not just surround our media cultural world—it runs through it, enables it, and hosts it in an era of unprecedented climate change. While looking backward to Earth’s distant past, it also looks forward to a more expansive media theory—and, implicitly, media activism—to come.

Download or read book Mixed-Media Nature Journals written by L. K. Ludwig and published by . This book was released on 2008 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Nature and Origins of Mass Opinion written by John Zaller and published by Cambridge University Press. This book was released on 1992-08-28 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.

Download or read book In One Yard written by Warren A. Hatch and published by . This book was released on 2020 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: