Multimodality And Identity

Download or read book Multimodality and Identity written by Theo van Leeuwen and published by Routledge. This book was released on 2021-07-28 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

Download or read book Identity in (inter)action written by Sigrid Norris and published by Walter de Gruyter. This book was released on 2011 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph proposes a new theoretical and methodological perspective on identity called multimodal interaction analysis (Norris 2004). While many discourse studies analyze spoken language, this book moves from discourse analysis to multimodal discourse analysis. The author illustrates this new perspective through extended ethnographic study of two women living in Germany.

Download or read book New Discourse on Language written by Monika Bednarek and published by A&C Black. This book was released on 2010-02-14 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Martin and Bednarek address the need for innovative analyses of multi-modal discourse, identity and affiliation within functional linguistics.

Download or read book Funds of Identity written by Moisès Esteban-Guitart and published by Cambridge University Press. This book was released on 2016-08-18 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an invaluable resource for researchers who wish to improve education by bridging students, school, family, and community resources. Based in connecting experiences in and out of school, it suggests a strategy to put students' practices, cultures, and identities in the center of a twenty-first-century education.

Download or read book The Routledge Handbook of Multimodal Analysis written by Carey Jewitt and published by . This book was released on 2016-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further"--Publisher's website.

Download or read book Multimodal Discourse written by Gunther R. Kress and published by Hodder Education. This book was released on 2001 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drawing on a wide range of examples, Kress and Van Leeuwen outline an approach to social discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages: 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question throughout is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?" "This book is a text for courses in language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design."--BOOK JACKET.

Download or read book Language, Identity and Cycling in the New Media Age written by Patrick Kiernan and published by Springer. This book was released on 2017-09-21 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the author introduces an approach to exploring such identity positioning through the interrelated frameworks of Systemic Functional Linguistics and Multimodal Analysis, and illustrates how this happens in practice. The book is divided into three parts, each of which focuses on a different aspect of identity and media environment. Part I considers celebrity identities in the conventional media of print and television. Part II investigates community and leisure / sporting identity through an online cycling forum, while Part III examines corporate identity realised through corporate websites, consumer reviews and Youtube channels. This unique volume will appeal to students and scholars of discourse analysis, applied linguistics and the world of cycling.