Mobile Strategy

Download or read book Mobile Strategy written by Dirk Nicol and published by IBM Press. This book was released on 2013-04-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you’ll find proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise customers. Coverage includes • Understanding the profound implications and challenges of consumerized IT in the mobile space • Uncovering powerful new opportunities to drive value from mobile technology • Transforming “systems of record” to “systems of engagement” that fully reflect context and intelligence • Identifying proven patterns for delivering common mobile capabilities in operations, commerce, collaboration, and marketing • Managing security threats related to lost/stolen devices, insecure Wi-Fi, and built-in cameras • Choosing mobile data protection, security, and management options: wrappers, containers, virtualization, mobile Software Development Kits (SDKs), virtual private networks (VPNs), Mobile Device Management (MDM), Mobile Application Management (MAM), and anti-malware • Handling the “app store” distribution model and managing updates • Using mobile middleware to support multiple platforms and back-end connectivity with less complexity • Building and integrating high-quality mobile apps—and getting useful customer feedback to improve them • Addressing international considerations and emerging markets • Mastering methodologies for successfully and rapidly executing mobile projects • Converging mobile, cloud, social, and big data into a single high-value IT delivery platform

Download or read book Content Strategy for Mobile written by and published by Ingram. This book was released on 2012-01-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.

Download or read book Mobile Commerce: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-06-19 with total page 1584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

Download or read book Social Media and Mobile Marketing Strategy written by Randi Priluck and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mobile First written by Luke Wroblewski and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our industry's long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and cocreator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile-and improve your non-mobile design, too!

Download or read book A Beginner's Guide to Mobile Marketing written by Karen Mishra and published by Business Expert Press. This book was released on 2014-12-30 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.

Download or read book Leveraging Mobile Media written by Valerie Feldmann and published by Springer Science & Business Media. This book was released on 2006-03-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.