Marketing Is Everybodys Business

Download or read book Everybody's Business written by Jon Miller and published by Biteback Publishing. This book was released on 2013-10-10 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes it seems as if business exists purely to enrich a small elite. While the world is facing unprecedented challenges, it appears that businesses are only interested in making profits or paying bonuses. Big businesses are powerful machines. We all know they have the potential to cause enormous social and environmental harm; but with their resources and expertise they can also be great engines of positive change. Rather than fighting the power of business, should we be seeking to harness it? Everybody's Business is a journey through the business world. We meet the companies that are driving business forward by mobilising to tackle the challenges we all face. At its heart, this is a story of businesses doing what they do best: delivering products and services that people need, creating jobs and finding new ways to solve old problems. It's a story of people taking the initiative, and finding inspiration in the positive impact of their actions. We see how some of today's leading companies are realising that lasting success comes from having a purpose broader than making a profit. They know that business should benefit customers, employees, suppliers, neighbours and the wider world, as well as shareholders. Enduring value comes from making business work for everybody.

Download or read book Innovation is Everybody's Business written by Robert B. Tucker and published by John Wiley & Sons. This book was released on 2010-10-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation isn't something you do after you get your work done. It's how you do your work. Organizations all over the world are shedding jobs in record numbers. Yet today, they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results. In this practical road map to becoming irreplaceable, global innovation guru and bestselling author Robert B. Tucker reveals why honing your I-Skills (Innovation Skills) may be the smartest career move you'll make. Based on interviews with forty-three innovation-adept managers and individual contributors, Innovation Is Everybody's Business guides you in: Mastering the seven essential I-Skills you need to become indispensable Unleashing the “mindset, skillset, and toolset of the innovator” that enable you to anticipate and rise to the challenges your organization faces in a hypercompetitive era Developing your Personal Innovation Strategy to address the critical components of becoming irreplaceable Assaulting your assumptions at the personal, organizational, and industry levels Building tools for work-life balance and creating your own job satisfaction If you're ready to stop talking about innovation and start adding value today – in your job, department or organization – you're ready to read and benefit from the powerful message of Innovation is Everybody's Business.

Download or read book Quality is Everybody's Business written by Patrick L Townsend and published by CRC Press. This book was released on 1999-12-03 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Done correctly, Total Quality Management (TQM) will increase your profits and preserve your resources, make your customers and employees happy, and it is the ethical thing to do. The key, of course, is to do it right. Unfortunately, when quality efforts fail to fulfill their potential, business leaders begin to doubt the efficacy of making the pursuit of quality a primary organizational priority. The most consistent mistake: starting small and implementing only part of the plan. Examples of partial efforts ending in disappointment or disaster abound. As a result, the only thing "total" about TQM processes has been the level of frustration. Quality is Everybody's Business makes it possible for people at all levels of your organization to understand the underlying theory and the specific mechanics of continual improvement. In an easy-to-read style, the book shows you how to untangle seemingly complex theory into guidelines for everyday managing and leading. The authors provide a comprehensive presentation of the practical details and the reasoning behind defining, implementing, and maintaining a 100% employee involvement process. Taken as a whole, the articles presented in this book address the theory and the practice of TQM in an integrated manner. Once your customers experience quality, they will continue to look for the quality option. Done correctly, TQM can be defined and implemented in six-to-eight months - and that includes actively involving everyone on the payroll in the process and seeing positive bottom line results virtually immediately. Whether your organization has a TQM process in place or is just beginning to implement one, Quality is Everybody's Business gives you the tools to make it a complete quality process.

Download or read book Marketing is Everybody's Business written by Peter Sanchez and published by . This book was released on 1988 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing is Everybody's Business written by Betsy D. Gelb and published by . This book was released on 1974 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Innovation is Everybody's Business written by Tamara Ghandour and published by Nicholas Brealey. This book was released on 2020-04-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tamara Ghandour, author, podcaster, keynote speaker and founder of innovation training company, LaunchStreet, used to believe that innovation was the domain of a select few, exclusive to certain industries, or relegated to a specific job role. But, as Tamara discovered in her 25 years of work and research, everybody has the capacity to innovate. It's a person's unique innovation style, (which can be assessed and channelled), that can transform inertia into innovation. Drawing on eye-opening data from her proprietary Innovation Quotient Edge Assessment, Innovation is Everybody's Business is for those looking for solutions to the daily pain of "how do I prove my worth," a reality for many people whether they work in the C-Suite or on the front-lines. This book will resonate with those that recognize that being more innovative is their ticket to beingindispensable.It is also for leaders under pressure to build a culture of innovation but don't know how. As organizations face pressure to innovate, the accountability for making it happen falls on senior and mid-level leaders. They are told what to do, but not how to do it. This book will give them a tool to build a team of innovators who make an impact every day in big and small ways.

Download or read book Everybody's Business written by David Grayson and published by DK Publishing (Dorling Kindersley). This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical handbook, brings theory to life with examples of companies that recognize the importance of the emerging management issues and plan accordingly, and companies who count the cost of failing to do so.