Market Rebels

Download or read book Market Rebels written by Hayagreeva Rao and published by Princeton University Press. This book was released on 2008-12-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.

Download or read book Rebels of the Heavenly Kingdom written by Katherine Paterson and published by Groundwood Books Ltd. This book was released on 2008-09-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mei Lin, a woman warrior, and pigboy Wang Lee find love, intrigue, adventure, and danger as rebels seeking to overthrow the Chinese emperor during the 1850s amid the Taiping Rebellion.

Download or read book Victoria Rebels written by Carolyn Meyer and published by Simon and Schuster. This book was released on 2013 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through diary entries, reveals the life of Britain's strong-willed and short-tempered Queen Victoria from the age of eight through her twenty-fourth birthday, up to her third wedding anniversary with her beloved Albert in 1843.

Download or read book Follow the Smart Money written by Jon Najarian and published by . This book was released on 2018-10-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Rebels and Lovers written by Linnea Sinclair and published by Random House LLC. This book was released on 2010 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: When his nephew goes missing after his bodyguard is murdered, Devin Guthrie, in a time of intergalactic upheaval, must turn to Captain Makaiden Griggs for help, and finds his loyalty to his family and government tested by his attraction to this woman he is forbidden to be with. Original.

Download or read book Liberated written by M. and published by iUniverse. This book was released on 2008-04-27 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Rebel Sell written by Joseph Heath and published by . This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With the incredible popularity of Michael Moore's books and movies, and the continuing success of anti-consumer critiques like ADBUSTERS and Naomi Klien's NO LOGO, it is hard to ignore the growing tide of resistance to the corporate-dominated world. But do these vocal opponents of the status quo offer us a real political alternative?" "In this work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture, a world outside the consumer-dominated one that encompasses us, pervades everything from the anti-globalization movement to feminism and environmentalism. And the idea that mocking the system, or trying to 'jam' it so it will collapse, they argue, is not only counterproductive but has helped to create the very consumer society that radicals oppose." "In a blend of pop culture, history and philosophical analysis, Heath and Potter offer a startling, clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different."--Book jacket.