Managerial Challenges And Social Impacts Of Virtual And Augmented Reality

Download or read book Managerial Challenges and Social Impacts of Virtual and Augmented Reality written by Loureiro, Sandra Maria Correia and published by IGI Global. This book was released on 2020-01-03 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of industries. However, new techniques such as spatial augmented reality are becoming more affordable for business, allowing consumers to experience and interact with the world as they never have before. AR and VR have vast implications for management and can allow companies to increase their sustainability and reduce their CO2 footprint. Managerial Challenges and Social Impacts of Virtual and Augmented Reality is a pivotal reference source that provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. While highlighting topics such as consumer analysis, privacy ethics, and relationship marketing, this book is ideally designed for managers, marketers, technology developers, managing directors, business professionals, academicians, students, and researchers seeking current studies on the evolution of interactive technology.

Download or read book The Palgrave Handbook of Cross-Border Journalism written by Liane Rothenberger and published by Springer Nature. This book was released on 2024-02-03 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook critically analyzes cross‐border news production and “transnational journalism cultures” in the evolving field of cross-border journalism. As the era of the internet hasfurther expanded the border‐transcending production, dissemination andreception of news, and with transnational co‐operations like the European Broadcasting Union and BBC World News demonstrating different kinds of cross‐border journalism, the handbook considers the field with a range of international contributions. It explores cross-border journalism from conceptual and empirical angles and includes perspectives on the the systemic contexts of cross‐border journalism, its structures and routines, changes in production processes, and the shifting roles of actors in digital environments. It examines cross-border journalism across regions and concludes with discussions on the future of cross-border journalism, including the influence of automation, algorithmisation, virtual reality and AI.

Download or read book Augmented Reality and Virtual Reality written by M. Claudia tom Dieck and published by Springer. This book was released on 2019-02-19 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.

Download or read book Multimedia and Sensory Input for Augmented, Mixed, and Virtual Reality written by Tyagi, Amit Kumar and published by IGI Global. This book was released on 2021-01-08 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Augmented and virtual reality (AR and VR) offer exciting opportunities for human computer interaction (HCI), the enhancement of places, and new business cases. Though VR is most popular for video games, especially among younger generations, AR and VR can also be used in applications that include military, medical, navigational, tourism, marketing, and maintenance uses. Research in these technologies along with 3D user interfaces has gained momentum in recent years and has solidified it as a staple technology for the foreseeable future. Multimedia and Sensory Input for Augmented, Mixed, and Virtual Reality includes a collection of business case studies covering a variety of topics related to AR, VR, and mixed reality (MR) including their use in possible applications. This book also touches on the diverse uses of AR and VR in many industries and discusses their importance, challenges, and opportunities. While discussing the use these technologies in sectors such as education, healthcare, and computer science, this book is ideal for computer scientists, engineers, practitioners, stakeholders, researchers, academicians, and students who are interested in the latest research on augmented, mixed, and virtual reality.

Download or read book Global Perspectives on the Strategic Role of Marketing Information Systems written by Medina-Quintero, Jose Melchor and published by IGI Global. This book was released on 2023-05-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Download or read book Developing a Keyword Extractor and Document Classifier: Emerging Research and Opportunities written by Paul, Dimple Valayil and published by IGI Global. This book was released on 2021-01-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main problems that prevent fast and high-quality document processing in electronic document management systems are insufficient and unstructured information, information redundancy, and the presence of large amounts of undesirable user information. The human factor has a significant impact on the efficiency of document search. An average user is not aware of the advanced option of a query language and uses typical queries. Development of a specialized software toolkit intended for information systems and electronic document management systems can be an effective solution of the tasks listed above. Such toolkits should be based on the means and methods of automatic keyword extraction and text classification. The categorization (or classification) of texts into predefined categories has witnessed a booming interest in the last 10 years due to the increased availability of documents in digital form and the ensuing need to organize them. Thus, research on keyword extraction, advancements in the field, and possible future solutions is of great importance in current times. Developing a Keyword Extractor and Document Classifier: Emerging Research and Opportunities presents an information extraction mechanism that can process many kinds of inputs, realize the type of text, and understand the percentage of the keywords that has to be stored. This mechanism then supports information extraction and information categorization mechanisms. This module is used to support a text summarization mechanism, which leads—with the help of the keyword extraction module—to text categorization. It employs lexical and information retrieval techniques to extract phrases from the document text that are likely to characterize it and determines the category of the retrieved text to present a summary to the users. This book is ideal for practitioners, stakeholders, researchers, academicians, and students who are interested in the development of a new keyword extractor and document classifier method.

Download or read book Innovations, Algorithms, and Applications in Cognitive Informatics and Natural Intelligence written by Chui, Kwok Tai and published by IGI Global. This book was released on 2020-01-03 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: While cognitive informatics and natural intelligence are receiving greater attention by researchers, multidisciplinary approaches still struggle with fundamental problems involving psychology and neurobiological processes of the brain. Examining the difficulties of certain approaches using the tools already available is vital for propelling knowledge forward and making further strides. Innovations, Algorithms, and Applications in Cognitive Informatics and Natural Intelligence is a collection of innovative research that examines the enhancement of human cognitive performance using emerging technologies. Featuring research on topics such as parallel computing, neuroscience, and signal processing, this book is ideally designed for engineers, computer scientists, programmers, academicians, researchers, and students.