Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector

Download or read book Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector written by Santos, José Duarte and published by IGI Global. This book was released on 2021-06-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Download or read book Sales Management for Improved Organizational Competitiveness and Performance written by José Duarte Santos and published by Business Science Reference. This book was released on 2022 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will present knowledge and skills to allow readers with the ability to understand and apply different concepts, techniques and tools in the sales area, highlighting the influences of management, marketing and technology on sales and presenting trends in the digital transformation that is taking place in organizations"--

Download or read book Dynamic Strategic Thinking for Improved Competitiveness and Performance written by Georgette Andraz and published by . This book was released on 2020 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores innovative methods organizations have implemented in order to improve their overall effectiveness. This book analyzes novel strategies companies are using to adjust and respond to modern challenges including globalization and digitization"--

Download or read book Convergence of Population Health Management, Pharmacogenomics, and Patient-Centered Care written by Moumtzoglou, Anastasius S. and published by IGI Global. This book was released on 2024-09-27 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current healthcare framework, often characterized by standardized treatments and one-size-fits-all approaches, falls short in addressing the unique genetic compositions, lifestyles, and environmental factors that influence individual patient outcomes. This gap necessitates a radical reevaluation of healthcare practices, from reshaping infrastructure to redefining the roles of patients and doctors. The challenges are formidable, requiring critical reflection and bold initiatives to overcome obstacles and pave the way for a future where patient-centered care seamlessly integrates with population health management, leveraging data, technology, ethics, and collaboration for a global healthcare revolution. Convergence of Population Health Management, Pharmacogenomics, and Patient-Centered Care is a book that unveils a comprehensive exploration of solutions and pathways towards this transformative vision. This comprehensive guide is tailored for academic scholars, healthcare professionals, and students navigating the landscape of personalized medicine, population health management, and the digitalization of healthcare. Authored by leading experts, the book aims to serve as a compendium of terms, definitions, and in-depth explanations of key concepts. Its objectives include supporting students in understanding healthcare domains, aiding healthcare professionals in meeting patient needs, assisting patients in deriving more benefits from their healthcare, and guiding e-health systems' designers and managers in grounding practices on the science of individuality.

Download or read book Disruptive Innovation and Emerging Technologies for Business Excellence in the Service Sector written by Vipin Nadda and published by IGI Global. This book was released on 2022-03-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an in-depth understanding of various dimensions of scope of disruptive business innovation, to help readers understand the contributions and implications of disruptive technology, and aid in trend forecasting, design thinking and its applications, and the role of data mining & predictive analysis in today's business world.

Download or read book Management and Marketing for Improved Retail Competitiveness and Performance written by Santos, José Duarte and published by IGI Global. This book was released on 2023-07-28 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Download or read book Multinational Electronic Health Records Interoperability Strategies written by Carter, Sterling K. and published by IGI Global. This book was released on 2024-02-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amidst the relentless tide of global health crises, a critical problem persists: the lack of a unified electronic health record (EHR) system capable of seamlessly tracking and containing the spread of infectious diseases across borders. The unchecked proliferation of diseases, including the rapid transmission of COVID-19 and the recurring threat of zoonotic infections, underscores the urgent need for a coordinated global response. This absence of interoperability hampers effective patient treatment and surveillance and exacerbates the potential for widespread outbreaks of Biosafety Level 4 (BSL-4) pathogens. Multinational Electronic Health Records Interoperability Strategies is a groundbreaking book, and a beacon of hope in the face of escalating health threats. It catalyzes international collaboration and strategic action by offering a comprehensive exploration into the feasibility and design of a multinational or globally interoperable EHR system. For academic scholars and global leaders, the imperative is clear: embrace this solution-oriented approach and champion the cause of a unified, interoperable EHR system as the cornerstone of our collective defense against the relentless march of infectious diseases.