Making And Selling Culture

Download or read book Making and Selling Culture written by Richard Ohmann and published by Wesleyan University Press. This book was released on 1996-11-25 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside look at cultural industries, featuring interviews with key players from such companies as Twentiety-Century Fox, National Public Radio, and Coca-Cola. To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our culture to their own ends? In-depth interviews with ten executives from the "culture industry" and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences. In their own words, leaders from companies like Twentieth-Century Fox, National Public Radio, and Warner Bros. Television describe their perception of the sometimes paradoxical relationship between culture and what influences it. For example, while the former president of Coca-Cola North America claims the company has never tried to create a trend, he notes that "we market in more countries than belong to the United Nations [a product that] has insinuated itself into the lives of the people to a point where it has become-you know, it's there." These reflections by key players provide an unprecedented view, as editor Richard Ohmann writes, "into the ways cultural producers imagine or know markets and how such knowledge figures in their decisions about what events, experiences, and products to make."

Download or read book Selling Culture written by Richard Malin Ohmann and published by Verso. This book was released on 1996 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the new practices of advertising, mass distribution of goods, and the birth of the inexpensive mass-audience magazine at the end of the 19th century, and their role in the creation of the American professional-managerial class. Focuses on magazine publishing, careers of key personalities in the publishing world, and the role of fiction in the magazines. For students and general readers. Annotation copyright by Book News, Inc., Portland, OR

Download or read book High Performance Selling written by Anthony S Chaine and published by . This book was released on 2019-12-03 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are an accomplished sales executive leading a large organization or a sales manager leading a team, your ability to remove obstacles and speed the sales process will determine your success. High-Performance Selling is geared for the sales leader who has to persuade others to work as a sales force of one. Written in a straightforward fashion by veteran sales management consultant Anthony Chaine, this book shows you how to: - lead sales organizations- build solid sales operation- improve cross-functional team cooperation- build better hiring and recruiting systems- develop a sales culture that drives performance- empowers your sales managers to create winning teams"I have worked with Anthony, and I can say firsthand, his leadership style has had a profound impact on every level of our organization. His approach is profoundly visionary and hugely influential. I highly recommend Anthony, his approach, and his book."-Antonio Casanova, CEO of NOVAPAY"World-class selling is about aiding customers to make better choices. Anthony's inspiring stories and honest advice provides insight that sales leaders at every level can use to their benefit. High-Performance Selling is a thought-provoking, good read on an important subject."-Tom Howard, Managing Director TM Cards Networks"Your success as a leader is as good the success of your sales teams. Anthony shows you how to make the right decisions to lead your sales organization towards peak performances while eliminating bottlenecks to keep your sales organization moving toward significance."-Brian Luc, Vice President of Business OperationsAnthony Chaine is an expert in sales management and leadership. He has won multiple awards as a quota carrying sales leader, trainer, and instructor. He is the founder and the CEO of Elite Sales Leadership Consulting LLC. He specialized in management and sales training. Visit asalesleader.com for tools and resources as well as information on your seminars and coaching programs.

Download or read book Selling Culture written by Richard Malin Ohmann and published by Verso. This book was released on 1996 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fascinating and highly acclaimed study of the development of consumer society in the United States, Richard Ohmann traces the birth and subsequent growth of mass culture that came with the rise of general-interest magazines and brand-name products. 20 photos.

Download or read book Understanding Cultural Geography written by Jon Anderson and published by Routledge. This book was released on 2015-03-24 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Cultural Geography: Places and Traces offers a comprehensive introduction to perhaps the most exciting and challenging area of human geography. By focusing on the notion of ‘place’ as a key means through which culture and identity is grounded, the book showcases the broad range of theories, methods and practices used within the discipline. This book not only introduces the reader to the rich and complex history of cultural geography, but also the key terms on which the discipline is built. From these insights, the book approaches place as an ‘ongoing composition of traces’, highlighting the dynamic and ever-changing nature of the world around us. The second edition has been fully revised and updated to incorporate recent literature and up-to-date case studies. It also adopts a new seven section structure, and benefits from the addition of two new chapters: Place and Mobility, and Place and Language. Through its broad coverage of issues such as age, race, scale, nature, capitalism, and the body, the book provides valuable perspectives into the cultural relationships between people and place. Anderson gives critical insights into these important issues, helping us to understand and engage with the various places that make up our lives. Understanding Cultural Geography is an ideal text for students being introduced to the discipline through either undergraduate or postgraduate degree courses. The book outlines how the theoretical ideas, empirical foci and methodological techniques of cultural geography illuminate and make sense of the places we inhabit and contribute to. This is a timely update on a highly successful text that incorporates a vast foundation of knowledge; an invaluable book for lecturers and students.

Download or read book The Hunter Elite written by Tara Kathleen Kelly and published by University Press of Kansas. This book was released on 2018-03-15 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the end of the nineteenth century, Theodore Roosevelt, T. S. Van Dyke, and other elite men began describing their big-game hunting as “manly sport with the rifle.” They also began writing about their experiences, publishing hundreds of narratives of hunting and adventure in the popular press (and creating a new literary genre in the process). But why did so many of these big-game hunters publish? What was writing actually doing for them, and what did it do for readers? In exploring these questions, The Hunter Elite reveals new connections among hunting narratives, publishing, and the American conservation movement. Beginning in the 1880s these prolific hunter-writers told readers that big-game hunting was a test of self-restraint and “manly virtues,” and that it was not about violence. They also opposed their sportsmanlike hunting to the slaughtering of game by British imperialists, even as they hunted across North America and throughout the British Empire. Their references to Americanism and manliness appealed to traditional values, but they used very modern publishing technologies to sell their stories, and by 1900 they were reaching hundreds of thousands of readers every month. When hunter-writers took up conservation as a cause, they used that reach to rally popular support for the national parks and for legislation that restricted hunting in the US, Canada, and Newfoundland. The Hunter Elite is the first book to explore both the international nature of American hunting during this period and the essential contributions of hunting narratives and the publishing industry to the North American conservation movement.

Download or read book Terrorism TV written by Stacy Takacs and published by University Press of Kansas. This book was released on 2012-04-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fox-TV series 24 might have been in production long before its premier just two months after 9/11, but its storyline—and that of many other television programs—has since become inextricably embedded in the nation's popular consciousness. This book marks the first comprehensive survey and analysis of War on Terror themes in post-9/11 American television, critiquing those shows that—either blindly or intentionally—supported the Bush administration's security policies. Stacy Takacs focuses on the role of entertainment programming in building a national consensus favoring a War on Terror, taking a close look at programs that comment both directly and allegorically on the post-9/11 world. In show after show, she chillingly illustrates how popular television helped organize public feelings of loss, fear, empathy, and self-love into narratives supportive of a controversial and unprecedented war. Takacs examines a spectrum of program genres—talk shows, reality programs, sitcoms, police procedurals, male melodramas, war narratives—to uncover the recurrent cultural themes that helped convince Americans to invade Afghanistan and Iraq and compromise their own civil liberties. Spanning the past decade of the ongoing conflict, she reviews not only key touchstones of post-9/11 popular culture such as 24, Rescue Me, and Sleeper Cell, but also less remarked-upon but relevant series like JAG, Off to War, Six Feet Under, and Jericho. She also considers voices of dissent that have emerged through satirical offerings like The Daily Show and science fiction series such as Lost and Battlestar Galactica. Takacs dissects how the War on Terror has been broadcast into our living rooms in programs that routinely offer simplistic answers to important questions—Who exactly are we fighting? Why do they hate us?—and she examines the climate of fear and paranoia they've created. Unlike cultural analyses that view the government's courting of Hollywood as a conspiracy to manipulate the masses, her book considers how economic and industry considerations complicate state-media relations throughout the era. Terrorism TV offers fresh insight into how American television directly and indirectly reinforced the Bush administration's security agenda and argues for the continued importance of the medium as a tool of collective identity formation. It is an essential guide to the televisual landscape of American consciousness in the first decade of the twenty-first century.