Little Book Of Big Packaging Ideas

Download or read book Little Book of Big Packaging Ideas written by Catharine Fishel and published by Rockport Publishers. This book was released on 2007-03-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format

Download or read book The Little Book of Big PR written by Jennefer Witter and published by AMACOM. This book was released on 2014-10-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

Download or read book The Little Book of Big Weightloss written by Bernadette Fisers and published by Penguin Group Australia. This book was released on 2017-07-17 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful hair and makeup artist Bernadette Fisers had struggled with her weight for years. Things came to a head when her BMI hit 42 and she was officially labelled morbidly obese with a fatty liver, high blood pressure and pre-diabetes. She took matters into her own hands, interviewing the models she worked with and researching medical reports and health and nutrition papers, until finally creating a healthy lifestyle plan that worked long term. The Little Book of Big Weightloss is a no nonsense guide to radical and sustainable weight loss for anyone sick and tired of diet failure and confused by conflicting diet advice and complicated regimens. Based on a set of 31 food and lifestyle ‘rules’ this quick to read book offers a fresh ‘can do’ approach to dieting and sustainable health.

Download or read book The Big Book of Design Ideas written by David E. Carter and published by Collins Design. This book was released on 2000 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: This major new reference contains an assemblage of visual concepts from around the world. Categories include designs for annual reports, books, calenders, catalogs, editorial layouts, exhibits, labels and tags, letterheads, menus, outdoor advertising, packaging, posters, promotion materials, shopping bags, T-shirts, and more. 900 color illustrations.

Download or read book Scrappy written by Terri L. Sjodin and published by Penguin. This book was released on 2016 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those times when hard work and persistence just aren't enough, Terri Sjodin offers an inspiring guide to getting scrappy and beating the odds. Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his home into an indoor jungle to sell investors on the Rainforest Cafe Restaurant chain. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. Sjodin explains the common elements behind every successful scrappy effort.

Download or read book Outside the Box written by Gail Anderson and published by Chronicle Books. This book was released on 2015-10-13 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of slick, computer-generated type and Photoshopped perfection, hand-drawn packing is enjoying a global resurgence. As shorthand for something more authentic, homegrown, handmade, or crafted, hand-drawn packaging is found on everything from supermarket eggs to Chipotle drink cups. In this exhaustive and lavishly illustrated survey, organized by four types—DIY, art, craft, and artisanal—Gail Anderson pulls back the curtain on the working processes and inspirations of forty letterers, illustrators, and designers from all around the world through insightful interviews, process sketches, and her infectious love of the medium.

Download or read book 1,000 Package Designs written by Grip and published by Rockport Publishers. This book was released on 2008-10-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging is everywhere you look—it’s in your refrigerator, your medicine cabinet, your closets, on the streets, in the stores, etc. Putting together a compendium of 1,000 of the best packages will offer designers a true array of inspiration and illustrate why people make the buying choices they make. The package of a product often times makes or breaks a sale—consumers are drawn to certain colors, graphics, and shapes, and this book will have plenty to offer of all three. This will be the ninth book in the 1,000 series following 1,000 Bags, Tags & Labels, 1,000 Greetings, 1,000 Graphic Elements, 1,000 Type Treatments, 1,000 Icons, Symbols + Pictograms