Leading the Narrative

Leading the Narrative
Author :
Publisher : Naval Institute Press
Total Pages : 155
Release :
ISBN-10 : 9781612510699
ISBN-13 : 1612510698
Rating : 4/5 (99 Downloads)

Book Synopsis Leading the Narrative by : Mari K Eder

Download or read book Leading the Narrative written by Mari K Eder and published by Naval Institute Press. This book was released on 2011-12-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.

Lead with a Story

Lead with a Story
Author :
Publisher : AMACOM Div American Mgmt Assn
Total Pages : 290
Release :
ISBN-10 : 9780814420300
ISBN-13 : 0814420303
Rating : 4/5 (00 Downloads)

Book Synopsis Lead with a Story by : Paul Smith

Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

The Secret Language of Leadership

The Secret Language of Leadership
Author :
Publisher : Wiley + ORM
Total Pages : 328
Release :
ISBN-10 : 9781118047378
ISBN-13 : 1118047370
Rating : 4/5 (78 Downloads)

Book Synopsis The Secret Language of Leadership by : Stephen Denning

Download or read book The Secret Language of Leadership written by Stephen Denning and published by Wiley + ORM. This book was released on 2011-01-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book introduces the concept of narrative intelligencean ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The books lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parentsanyone who is setting out to the change the world.

A Practical Guide to Strategic Narrative Marketing

A Practical Guide to Strategic Narrative Marketing
Author :
Publisher : Outskirts Press
Total Pages : 51
Release :
ISBN-10 : 9781478775386
ISBN-13 : 1478775386
Rating : 4/5 (86 Downloads)

Book Synopsis A Practical Guide to Strategic Narrative Marketing by : Guy Murrel

Download or read book A Practical Guide to Strategic Narrative Marketing written by Guy Murrel and published by Outskirts Press. This book was released on 2016-08-10 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining – to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.

Know Your Story and Lead with It

Know Your Story and Lead with It
Author :
Publisher : Rowman & Littlefield
Total Pages : 198
Release :
ISBN-10 : 9781566995665
ISBN-13 : 1566995663
Rating : 4/5 (65 Downloads)

Book Synopsis Know Your Story and Lead with It by : Richard L. Hester

Download or read book Know Your Story and Lead with It written by Richard L. Hester and published by Rowman & Littlefield. This book was released on 2009-08-17 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing your story is an essential component of effective leadership, but finding your story among the myriad narratives that fill your life isn't a simple task. Richard L. Hester and Kelli Walker-Jones have offered a path to finding your own story amid the powerful family and cultural narratives that may be obscuring your vision. The aim of this book is to show leaders how to explore their story of reality, tell it to other group members, and consider how it can be used as a resource for leadership. This narrative perspective holds that because there's always more than one story about a situation, we have choices about which story we will embrace. After more than six years working with groups of clergy, the authors have woven these stories together to create the fabric that is the backdrop of narrative clergy leadership. The book is an account of their pilgrimage. As you read you will have a sense that this is your pilgrimage, and it will encourage you into narrative ventures of your own.

The Leader's Guide to Storytelling

The Leader's Guide to Storytelling
Author :
Publisher : John Wiley & Sons
Total Pages : 386
Release :
ISBN-10 : 9780787981075
ISBN-13 : 0787981079
Rating : 4/5 (75 Downloads)

Book Synopsis The Leader's Guide to Storytelling by : Stephen Denning

Download or read book The Leader's Guide to Storytelling written by Stephen Denning and published by John Wiley & Sons. This book was released on 2005-05-20 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

Control the Narrative

Control the Narrative
Author :
Publisher : Kogan Page
Total Pages : 240
Release :
ISBN-10 : 1398600830
ISBN-13 : 9781398600836
Rating : 4/5 (30 Downloads)

Book Synopsis Control the Narrative by : Lida Citroën

Download or read book Control the Narrative written by Lida Citroën and published by Kogan Page. This book was released on 2021-05-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let your reputation help your career. From recovering from a blunder to contemplating next steps, this guide helps you leverage your core values for career success.