Intercultural Issues In Online Communication A German Egyptian Comparison

Download or read book Intercultural Issues in Online Communication: A German-Egyptian Comparison written by Verena Wiedmaier and published by diplom.de. This book was released on 2007-02-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: In these times of rapid increase of internet usage, the question arises for multinational companies (MNCs) whether to standardise or adapt their internet presence to different cultural groupings or even subcultures. The overall target of this research is therefore to assist MNCs by producing recommendations concerning the promotion of products and services for a particular transnational consumer group. Therefore, country-specific websites of companies rooted in different cultural origins are selected for this research, namely EgyptAir, Mercedes-Benz and SonyEricsson. This analysis follows the inductive research approach embedding elements of an ethnographic and exploratory research method. The main part of the empirical study is conducted by means of an online-behaviourist questionnaire following the quantitative research approach and complementary a culture-related questionnaire following the qualitative research approach. The sample size is composed of Egyptian students from the Misr International University in Cairo and German students from Heilbronn University forming the selected samples. Even though Egypt is a developing country and Germany an industrialised one, the samples are comparable due to the similar social and educational backgrounds. The research results are applied to the lifestyle typology segmentation method, namely the Euro-Social-Styles of the GfK thus creating a new model of six lifestyle typologies in which the two samples are categorised. It is revealed by the main findings that the respective companies deal despite the different nationalities of the samples, with a transnational consumer group which is characterised by a relative homogeneity. Nevertheless, not all values and traits are similar within this consumer group and it therefore requires a certain degree of adaptation of marketing activities. It was possible to identify within the scope of this research that, in general, companies enjoying a high brand awareness and reputation are not exposed to the urge of adaptation, especially when selling culture-free products and services. Finally, one should continuously bear in mind that generalisations must not be made at any stage. Moreover, due to the small sample size, this research only represents a starting point for further research. Inhaltsverzeichnis:Table of Contents: 1.INTRODUCTION3 1.1Background of the Thesis3 1.2Objectives and Roadmap of the Thesis4 2.METHODOLOGY7 2.1The [...]

Download or read book The Routledge Handbook of Language and Intercultural Communication written by Jane Jackson and published by Routledge. This book was released on 2012-03-15 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Section 1.Foundations of language and intercultural communication --section 2.Core themes and issues: verbal and nonverbal communications and culture --section 3.Theory into practice: towards intercultural (communicative) competence and citizenship --section 4.Language and intercultural communication in context --section 5.New debates and future directions. - A comprehensive introduction to the multidisciplinary field of intercultural communication, drawing on the expertise of leading scholars from diverse backgrounds.

Download or read book Online Intercultural Exchange written by Robert O'Dowd and published by Multilingual Matters. This book was released on 2007-01-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of how online technology is being used for foreign language learning, this title assesses three different models of telecollaboration and covers theoretical approaches to online intercultural exchange as well as practical aspects.

Download or read book Multicultural Awareness and Technology in Higher Education: Global Perspectives written by Issa, Tomayess and published by IGI Global. This book was released on 2014-03-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity among university students plays a significant role in raising awareness of numerous issues surrounding cultural heritage, language differences, cross-cultural collaboration, and international education. The integration of technological tools can assist students in cooperating nationally and internationally both in their current educational and future professional settings. Multicultural Awareness and Technology in Higher Education: Global Perspectives encompasses the latest research on the impact and integration of technology into international education and culturally diverse learning environments. Providing the latest teaching and learning methods, technologies, and approaches at the university level, this publication is a useful reference for academics, educational administrators in public and private institutions, and information society researchers.

Download or read book The Routledge Handbook of Language and Digital Communication written by Alexandra Georgakopoulou and published by Routledge. This book was released on 2015-07-16 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Language and Digital Communication provides a comprehensive, state of the art overview of language-focused research on digital communication, taking stock and registering the latest trends that set the agenda for future developments in this thriving and fast moving field. The contributors are all leading figures or established authorities in their areas, covering a wide range of topics and concerns in the following seven sections: • Methods and Perspectives; • Language Resources, Genres, and Discourses; • Digital Literacies; • Digital Communication in Public; • Digital Selves and Online-Offline Lives; • Communities, Networks, Relationships; • New debates and Further directions. This volume showcases critical syntheses of the established literature on key topics and issues and, at the same time, reflects upon and engages with cutting edge research and new directions for study (as emerging within social media). A wide range of languages are represented, from Japanese, Greek, German and Scandinavian languages, to computer-mediated Arabic, Chinese and African languages. The Routledge Handbook of Language and Digital Communication will be an essential resource for advanced undergraduates, postgraduates and researchers within English language and linguistics, applied linguistics and media and communication studies.

Download or read book Resources in Education written by and published by . This book was released on 2001 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Learning in the Age of Digital and Green Transition written by Michael E. Auer and published by Springer Nature. This book was released on 2023-02-22 with total page 1085 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are currently witnessing a significant transformation in the development of education on all levels and especially in post-secondary education. To face these challenges, higher education must find innovative ways to quickly respond to these new needs. These were the aims connected with the 25th International Conference on Interactive Collaborative Learning (ICL2022), which was held in Vienna, Austria, from September 27 to 30, 2022. Since its beginning in 1998, this conference is devoted to new approaches in learning with a focus on collaborative learning in higher education. This book contains papers in the fields of: • New Learning Models and Applications• Project-Based Learning• Engineering Pedagogy Education• Research in Engineering Pedagogy• Teaching Best Practices• Real World Experiences• Academia-Industry Partnerships• Trends in Master and Doctoral Research. Interested readership includes policymakers, academics, educators, researchers in pedagogy and learning theory, school teachers, the learning industry, further and continuing education lecturers, etc.