How To Build And Mobilize A Social Media Community For Your Nonprofit In 90 Days

Download or read book How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days written by Julia Campbell and published by . This book was released on 2020-02-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stressed about social media? Trying to figure out how to effectively use these platforms to activate your supporters and engage more people in your mission? Feeling overwhelmed and whipsawed by all the information out there? I wrote this book to give you, and nonprofit social media managers like you, a simple, actionable, and practical framework to transform your current social media efforts in just 90 days. I know from first-hand experience that nonprofit marketers are both intimidated and excited by the sheer number of social media resources available to them.

Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE. This book was released on 2006-03-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Download or read book Content Marketing for Nonprofits written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2013-09-03 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Download or read book Social Media for Social Good: A How-to Guide for Nonprofits written by Heather Mansfield and published by McGraw Hill Professional. This book was released on 2011-09-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.

Download or read book Concise Encyclopedia of Church and Religious Organization Marketing written by Robert E Stevens and published by Routledge. This book was released on 2013-04-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the marketing basics to draw new members—and more funds—to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia of Church and Religious Organization Marketing fills this gap by providing novice marketers with basic theories and terms in easy-to-understand language. This A-to-Z reference presents the essential concepts and techniques, such as benefits to constituents, target markets, market research, and advertising, all with plain and concise explanations to apply to your situation, all aimed to effectively increase the numbers and resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a religious organization to cut through this informational clutter to present its own positive features to the right audience becomes vital. From social cause marketing to measuring attitudes of respondents and constituent analysis, the Concise Encyclopedia of Church and Religious Organization Marketing details the tools needed to measure and increase positive response to allow your organization to effectively compete in today’s world. Numerous figures and tables clearly illustrate more complex concepts and terms to make comprehension fast and easy. An appendix has been included that provides a complete review of the early and contemporary literature applicable to marketing and religion as well as the origins of religious organizational marketing. The Concise Encyclopedia of Church and Religious Organization Marketing clarifies foundational marketing concepts and terms as they relate to church and religious organizations. Entries include: benefits brand equity cause-related marketing communication methods competition competitive advantage constituent analysis and behavior controlling marketing activities data collection and analysis demographics quantitative research directive marketing focus groups geodemographics marketing planning and research new program development performance evaluation and control publicity SWOT analysis—Strengths, Weaknesses, Opportunities, and Threats of an organization target audience and so much more! The Concise Encyclopedia of Church and Religious Organization Marketing is the perfect source for marketing beginners looking for the basic knowledge needed to market their church or organization, as well as being a quick bookshelf reference for more experienced religious marketers.

Download or read book The Nonprofit Strategy Revolution written by David La Piana and published by Turner Publishing Company. This book was released on 2018-08-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turner Publishing proudly presents a fully-updated edition of The Nonprofit Strategy Revolution FINALIST, Ben Franklin Awards, Independent Book Publishers Association, Business Category The world changes continuously and rapidly. It’s foolhardy to believe that strategies should not do so as well. Nonprofit leaders already know this, but traditional strategic planning has locked them into a process that’s divorced from today’s reality. That’s why plans sit on the shelf and why smart executives are always seeking workarounds in between planning periods. The Nonprofit Strategy Revolution offers a nimble and powerful alternative. In this groundbreaking book, strategy expert David La Piana introduces “Real-Time Strategic Planning,” a fluid, organic process that engages staff and board in a program of systematic readiness and continuous responsiveness. With it, your nonprofit will be able to identify, understand, and act on challenges and opportunities as they arise. At the heart of this practical book is the Real-Time Strategic Planning Cycle. Based on four years of research and testing with a variety of nonprofits, this proven process guides you through the steps to sound strategy. You’ll find tools for clarifying your competitive advantage; generating a strategy screen—criteria for evaluating strategies to be able to respond quickly; handling big questions; developing and testing strategies; and implementing and adapting strategies. This useful guide also includes exhibits and case examples showing how concepts play out in real-life; a total of 27 tools—10 of which are essential for forming strategies; Theory to Action sidebars telling you which tool to use for a given task; and a link to downloadable content with all the tools and interactive worksheets you’ll need, as well as a Facilitator’s Guide to Real-Time Strategic Planning that gives you everything you need: the day’s agenda, instructions for preparing flip charts, prework to be done, handouts, and worksheets. Use The Nonprofit Strategy Revolution and get the clarity and direction you need for maximum mission success.

Download or read book Mission Control written by Liana Downey and published by Routledge. This book was released on 2016-11-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last ten years the number of nonprofits and social sector organizations has grown by almost 25 percent, while charitable giving declined 30 percent over the same period. As a result, many organizations are chasing grants, tweaking and adding to their core activities to match what they think funders are looking for. Almost half of nonprofits surveyed nationally in 2014 said they added additional programs in the last year. The result is colloquially known as "mission creep"-- organizations trying to be everything to everyone. Yet research suggests that the more goals individuals or organizations pursue, the less likely they are to achieve them, leaving these organizations often overwhelmed, underfunded, and unfulfilled. Mission Control: How Nonprofits and Governments Can Focus, Achieve More, and Change the World is designed to restore focus and gain "mission control" to identify the things they should and should not do to drive impact. Drawing from the author's experience of working with thousands of clients at nonprofits and government agencies around the world, both large and small, the book represents the stories of countless mission-driven organizations. Downey helps leaders, teams, executive directors, and boards with the critical task of clarifying an organization's sweet spot at the intersection of what it is good at, what its clients need, and the activities that get measurable and sustainable results.