Hands On Guide To Creating Flash Advertising

Download or read book Hands-on Guide to Creating Flash Advertising written by Jason Fincanon and published by Focal Press. This book was released on 2008 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Download or read book Creating Flash Advertising written by Jason Fincanon and published by Taylor & Francis. This book was released on 2012-07-26 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: * Mastering the myriad of ad specs, deadlines, quality and version control issues * Creating ads that balance campaign goals with design constraints * Preparing and building ads with team and QC standards * Using forms and data in ads without file bloat * File optimization techniques for swf files * 3rd party rich media technologies that transcend the 30k banner * Trafficking and tracking ads for impressions, interactions, clicks, and conversions * Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com

Download or read book Hands-On Guide to Flash Video written by Stefan Richter and published by Taylor & Francis. This book was released on 2007-05-02 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hands-On Guide to Flash Video is a professional reference book written by industry experts that are currently helping professionals produce Web video and implement Flash Media Server. This book covers Flash Video production from soup to nuts, beginning with how to configure your camcorder and ending to advanced server techniques like bandwidth detection and FMS logging and reporting. Real word lessons from case studies of successful Flash Video deployments are also included. Supplemental files located at: www.flashvideobook.com By reading this book, you'll learn to: * Shoot high quality video for streaming * Choose the best encoder and encoding techniques for producing Flash Video * Deploy Flash Video via progressive download or via the Flash Media Server. * Create and light a compression friendly set * Deinterlace and preprocess your video prior to encoding * Choose encoding parameters like data rate, resolution and frame rate * Optimize encoding with Sorenson Squeeze, Flix Pro and the Adobe Flash Video Encoder * Shoot and produce chromakey video for alpha channel delivery * Customize a Flash player via skinning, and use Cue Points for navigation * Setup, install, and maintain Flash Media Server

Download or read book Hands-On Guide to Video Blogging and Podcasting written by Lionel Felix and published by Taylor & Francis. This book was released on 2013-05-02 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all of your video and audio blogging business and professional communication needs, this book is it! The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet. This book explains these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications.

Download or read book Advertising written by Andy Tibbs and published by Routledge. This book was released on 2009-11-27 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank and honest. An inspirational eye-opener for all Adland wannabes’ – Gyles Lingwood, Course Leader, Creative Advertising, University of Lincoln, UK 'Like the advertising business, Tibbs' book is dynamic, edgy, and challenging. It captures the industry's excitement, energy, intellect, and creativity. The book is an inspiration and should be standard reading for all practitioners, students, and faculty of advertising, marketing, and communications'– Pamela Morris, Loyola University Chicago, USA ‘Tibbs’ insights turn the advertising agency from a mythical wonderland to a realistic career choice. Through reading this book and taking note of his advice, students will be one step closer to walking through its doors’ – Helen Powell, Senior Lecturer, Media and Advertising, University of East London, UK Advertising does not need another graduate! Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply. Its Companion Website at: www.routledge.com/textbooks/advertising supports the book with further examples and ideas to inspire as well as offering up-to-date advice. This book is filled with numerous visual examples of advertising thinking. With words of advice and guidance from some of the industry’s most respected practitioners and insights from graduates who faced the same challenges you will soon encounter in securing that elusive first job. Add to that, an extensive supply of hints and tips to enhance the creative thinking processes, take the work you do beyond what you think you are capable of and, crucially, gain an edge at job interviews. Maybe advertising doesn’t need another graduate, but then you won’t be just another graduate will you?

Download or read book Flash Advertising written by Jason Fincanon and published by Taylor & Francis. This book was released on 2010 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2010. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book The Essential Guide to Flash CS4 written by Cheridan Kerr and published by Apress. This book was released on 2009-10-13 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're familiar with the basics of Flash, then The Essential Guide to Flash CS4 will take you further in all aspects of the application, animation, sound, 3D, inverse kinematics, the drawing tools, ActionScript, and much more. This book takes all the good bits of Flash CS4 and demonstrates them in methodical and intuitive exercises full of hints and tips for streamlining the creative process. Jump straight into Flash CS4 and start working on real life examples that you can customize to suit your needs. Demystifies Flash CS4—explaining new features deep diving through old favorites Streamlines the production of cutting-edge Flash CS4 animations and applications Provides a unique commercial perspective in compelling Flash productions This book is for intermediate Flash CS4 users as well as the more advanced user who wants to learn about using Flash CS4's awesome new capabilities, such as motion tweening and kinematics poses. Each chapter has a number of exercises that contribute to an overall project. The exercises are fun and compelling and allow you to place your own creative stamp on them, while still following the steps to completion. The final chapter focuses on bringing the exercise output together in an overall campaign consisting of a website featuring advanced flash components and advertising banners. An underlying theme of the book is marketing a website online. It discusses industry standards for banner campaigns (banner weight, frames per second, etc), effective website marketing techniques, and delves into search engine optimization and search engine marketing.