Globalization Sport And Corporate Nationalism

Download or read book Globalization, Sport and Corporate Nationalism written by Jay Scherer and published by Peter Lang. This book was released on 2010 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.

Download or read book Sport, Nationalism, and Globalization written by Alan Bairner and published by SUNY Press. This book was released on 2001-03-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the relationship between sport and national identities within the context of globalization in the modern era.

Download or read book Sport and National Identities written by Paddy Dolan and published by Routledge. This book was released on 2017-09-13 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: While globalisation has undoubtedly occurred in many social fields, in sport the importance of ‘the nation’ has remained. This book examines the continuing but contested relevance of national identities in sport within the context of globalising forces. Including case studies from around the world, it considers the significance of sport in divided societies, former global empires and aspirational nations within federal states. Each chapter looks at sport not only as a reflection of national rivalries but also as a changing cultural tradition that facilitates the reimagining of borders, boundaries and identities. The book questions how these national, state and global identifications are invoked through sporting structures and practices, both in the past and the present. Truly international in perspective, it features case studies from across Europe, the UK, the USA and China and touches on the topics of race, religion, terrorism, separatism, nationalism and militarism. Sport and National Identities: Globalisation and Conflict is fascinating reading for anyone with an interest in the sociology of sport or the relationship between sport, politics, geography and history. Chapter 8 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Download or read book Sport, Globalisation and Identity written by Jim OBrien and published by Routledge. This book was released on 2022-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the interrelationships between nations, regions and states in the landscape of contemporary international sport, focusing on identity. Using case studies, the book explores themes such as the geopolitics of sports events, contested identities, and ownership of sport.

Download or read book Globalization and Economic Nationalism in Asia written by Anthony P. D'Costa and published by Oxford University Press. This book was released on 2012-06-14 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume documents the ways in which Asian governments have been pursuing economic nationalism. It challenges the view that globalization renders the state redundant and demonstrates how they shape trade, investment and financial outcomes. Countries covered include India, China, South Korea, Singapore, Japan and the East Asian region.

Download or read book Globalization and Sport written by Toby Miller and published by SAGE. This book was released on 2001-07-12 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization and Sport argues that although sport is a source of pleasure, it is also part of the government of everyday life. The creation of a sporting calendar, movements of rational recreation and the development of public sector physical education, are read as ways of disciplining and shaping urban-industrial populations.

Download or read book The Other Sport Mega-Event: Rugby World Cup 2011 written by StevenJ. Jackson and published by Routledge. This book was released on 2017-07-05 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mention of sport mega-events conjures up images and memories of London 2012 or anticipation of FIFA 2014, the 2016 Rio Olympics and beyond. Indeed, the expanding annual calendar of sport mega-events, both in terms of the bidding process and the actual hosting of the event means that there is rarely time for considered reflection. This is particularly true within the context of neo-liberalism and an obsession with creating world class sporting cities that are propelled by state-private promotional discourses that often silence oppositional voices.This edited collection focuses on Rugby World Cup 2011 in order to examine the contested terrain of one particular sport mega-event with respect to its economic, political and cultural impact both locally and globally. As an event, the 2011 Rugby World Cup was unique in many ways but perhaps the most notable are the nations remote geographic location and at just over four million people its small population. This anthology addresses how the Rugby World Cup has changed since its inception in 1987 including a major shift in the globalisation of the game, professionalization, player migration and television and sponsorship rights. The core of the anthology explores how the event impacted on various segments of New Zealand society: from the state to regions and individual citizens. Collectively the implications are relevant for all who are interested in sport mega-events whether it is from a political, economic, scholarly or policy perspective.This book was published a sa special issue of Sport and Society.