Getting It Right With Type

Download or read book Getting it Right with Type written by Victoria Squire and published by Laurence King Publishing. This book was released on 2006 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.

Download or read book Just My Type written by Simon Garfield and published by Profile Books. This book was released on 2010-10-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Download or read book Chasing Youth Culture and Getting it Right written by Tina Wells and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.

Download or read book Discipline for Life written by Madelyn Swift and published by . This book was released on 1999 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: What we teach with our discipline at ages 2,5, and 12 will return to help or haunt us during the child in question's adolescence. The tips, traps, and stories found in this book help us discipline effectively today yet keep an eye toward the future.

Download or read book Just Your Type written by Phil Catudal and published by Da Capo Lifelong Books. This book was released on 2019-05-14 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive plan for matching diet and fitness regimens to body types, based on the proven system of somatotypes According to fitness guru Phil Catudal, 70 percent of people exercise the wrong way. To achieve lasting fitness and health, Catudal explains, you should work with your natural-born body type and do the optimal combination of cardio, strength training, and flexibility exercises and consume the right proportion of macronutrients for your physique. While fitness trends and fad diets will come and go, your body type (somatotype) is the one constant that's never going to change. Just Your Type helps anyone create an individualized workout that's tailored to their body shape and composition. Working harder isn't always the answer, but working smarter is.

Download or read book Lettering & Type: Creating Letters and Designing Typefaces written by Bruce Willen and published by Princeton Architectural Press. This book was released on 2009-09-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

Download or read book The Poky Little Puppy written by Janette Sebring Lowrey and published by Golden Books. This book was released on 2011 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: One night a puppy,who is always late coming home finds there is no dessert for him. On board pages.