Gender Branding And The Modern Music Industry

Download or read book Gender, Branding, and the Modern Music Industry written by Kristin Lieb and published by Routledge. This book was released on 2013 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical frameworks for considering pop stars - Female popular music stars as brands - The modern music industry - The lifecycle for female popular music stars - The lifecycle model continued - Theoretical foundations for the lifecycle.

Download or read book Gender, Branding, and the Modern Music Industry written by Kristin Lieb and published by Routledge. This book was released on 2018-01-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.

Download or read book Gender, Branding, and the Modern Music Industry written by Kristin J. Lieb and published by . This book was released on 2018 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars--and the industry power brokers who make their fortunes--have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.

Download or read book Popular Music as Promotion written by Leslie M. Meier and published by John Wiley & Sons. This book was released on 2016-12-27 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture. Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonization of popular music by brands. Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

Download or read book Gender in Music Production written by Russ Hepworth-Sawyer and published by CRC Press. This book was released on 2020-04-07 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of music production has for many years been regarded as male-dominated. Despite growing acknowledgement of this fact, and some evidence of diversification, it is clear that gender representation on the whole remains quite unbalanced. Gender in Music Production brings together industry leaders, practitioners, and academics to present and analyze the situation of gender within the wider context of music production as well as to propose potential directions for the future of the field. This much-anticipated volume explores a wide range of topics, covering historical and contextual perspectives on women in the industry, interviews, case studies, individual position pieces, as well as informed analysis of current challenges and opportunities for change. Ground-breaking in its synthesis of perspectives, Gender in Music Production offers a broadly considered and thought-provoking resource for professionals, students, and researchers working in the field of music production today.

Download or read book Gender Inequality in Metal Music Production written by Pauwke Berkers and published by Emerald Group Publishing. This book was released on 2018-06-19 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In metal, it seems that women are nowhere but gender is everywhere. This title offers a sociological analysis of metal music's historical and global gender imbalance to investigate why this genre is such an impenetrable fortress for female musicians and how it could change.

Download or read book Feminism and Gender Politics in Mediated Popular Music written by Ann Werner and published by Bloomsbury Publishing USA. This book was released on 2022-08-11 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean, in a polarized political climate, that feminism was popular in mainstream popular music of the 2010s? Engaging with feminist theory and previous research about gender and music, this book investigates the meaning of current trends relating to gender, feminism and woman-identified artists in mediated popular music. The examples discussed throughout the book include Netflix documentaries by Beyoncé, Lady Gaga and Taylor Swift, the Swedish music industry #MeToo petition #närmusikentystnar, music streaming services' gender equality work and the project Keychange striving to bring underrepresented genders to the stage. The volume discusses the media specificity of the different examples, introduces and explains feminist theories and concepts and analyzes the position of women, gender politics and feminisms in popular music.