Fizz

Download or read book Fizz written by Tristan Donovan and published by Chicago Review Press. This book was released on 2013-11-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of soda is the story of the modern world, a tale of glamorous bubbles, sparkling dreams, big bucks, miracle cures and spreading waistlines. Fizz! How Soda Shook Up The World charts soda's remarkable, world-changing journey from awe-inspiring natural mystery to ubiquitous presence in all our lives. Along the way you'll meet the quack medicine peddlers who spawned some of the world's biggest brands with their all-healing concoctions as well as the grandees of science and medicine mesmerized by the magic of bubbling water. You'll discover how fizzy pop cashed in on Prohibition, helped presidents reach the White House, and became public health enemy number one. You'll learn how Pepsi put the fizz in Apple's marketing and how soda's sticky sweet allure defined and built nations. And you'll find out how a soda-loving snail rewrote the law books. Fizz! tells the extraordinary tale of how a seemingly simple everyday refreshment zinged and pinged over our taste buds and, in doing so, changed the world around us. Tristan Donovan is the author of Replay: The History of Video Games. His work has appeared in the Times, Stuff, the Daily Telegraph, the Guardian, and the Big Issue, among others.

Download or read book Fizz (PB) written by Ted Wright and published by McGraw Hill Professional. This book was released on 2014-11-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign’s success with accurate analytics Along the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon. You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of Bissell. Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away. Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them. PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus "A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company "Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery "Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania "The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility

Download or read book Fizz and the Police Dog Tryouts: Fizz 1 written by Lesley Gibbes and published by Allen & Unwin. This book was released on 2016-05-25 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet Fizz - the daring dog detective! Fizz wants to be a police dog. He's brave, clever and super-fast, but Fizz doesn't look like a police dog. His family are show dogs and companion dogs, not working dogs. Fizz longs for adventure, and he's determined to try out at the Sunnyvale City Police Station. There, he is the smallest, fluffiest dog in the line-up, and he meets fierce Amadeus, who definitely wants to be top dog.

Download or read book Fizz and the Dog Academy Rescue: Fizz 2 written by Lesley Gibbes and published by Allen & Unwin. This book was released on 2016-05-25 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet Fizz - the daring dog detective! Today Fizz starts his training to become an undercover police dog. The police dog tryouts were hard, and skills training will be even harder. But Fizz and his new friend Remi are given an extra challenge to test their detective skills. Trainee dogs are being injured and sent home. Sergeant Stern believes it's no accident. He wants to know who is doing this and why. Fizz and Remi must solve the mystery, or they won't graduate as undercover police dogs.

Download or read book Fizz and the Handbag Dognapper: Fizz 4 written by Lesley Gibbes and published by Allen & Unwin. This book was released on 2016-07-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet Fizz - the daring dog detective! Fizz has solved his first real case as an undercover police dog, but his next assignment is about to get personal. Two handbag dogs have been kidnapped at red-carpet events in Sunnyvale City, and now there's another victim: Fizz's sister Crystal! Sergeant Stern sends Fizz, Remi and Amadeus undercover as dog models at the spectacular Shrill Alarm Collar launch. And in order to catch the culprit in the act, Fizz is going to be the bait!

Download or read book Fizz written by Olly Smith and published by Clarkson Potter. This book was released on 2020-09-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Add a little sparkle to any occasion with 80 seriously simple cocktail and mocktail recipes for any occasion, united by their unique and exciting use of fizzy mixers. Bubbles are shortcuts to joyful moments. Whether the fizz comes from Champagne, cava, cider, beer, soda, or kombucha, a sparkling drink signals celebration and instantly turns any meal or get-together into a special one. Fizz is the ultimate guide to introducing more liveliness into your cocktail repertoire and bringing the most casual fête to the next level of celebration—with minimal effort. Organized by occasion and purpose (Bubbles after work? Crowd-worthy batches for the holiday? Bringing your drinks to a summer picnic?), the drinks in Fizz are as gorgeous as they are simple, with plenty of booze-free bubbly alongside the classics to suit all tastes. Spritzes, negronis, and sangria abound, while those looking to expand their drinks horizons will delight in choices like Spiced Rhubarb Tonic and booze-free Ginger Kombucha. Fizz has a breezy mocktail or a potent punch for everyone, making it easy to turn any day into a celebration.

Download or read book Fizz written by Olly Smith and published by Clarkson Potter. This book was released on 2020-09-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Add a little sparkle to any occasion with 80 seriously simple cocktail and mocktail recipes for any occasion, united by their unique and exciting use of fizzy mixers. Bubbles are shortcuts to joyful moments. Whether the fizz comes from Champagne, cava, cider, beer, soda, or kombucha, a sparkling drink signals celebration and instantly turns any meal or get-together into a special one. Fizz is the ultimate guide to introducing more liveliness into your cocktail repertoire and bringing the most casual fête to the next level of celebration—with minimal effort. Organized by occasion and purpose (Bubbles after work? Crowd-worthy batches for the holiday? Bringing your drinks to a summer picnic?), the drinks in Fizz are as gorgeous as they are simple, with plenty of booze-free bubbly alongside the classics to suit all tastes. Spritzes, negronis, and sangria abound, while those looking to expand their drinks horizons will delight in choices like Spiced Rhubarb Tonic and booze-free Ginger Kombucha. Fizz has a breezy mocktail or a potent punch for everyone, making it easy to turn any day into a celebration.