Everyone's a Critic
Author | : Bill Tancer |
Publisher | : Penguin |
Total Pages | : 193 |
Release | : 2014-10-16 |
ISBN-10 | : 9781101621486 |
ISBN-13 | : 1101621486 |
Rating | : 4/5 (86 Downloads) |
Download or read book Everyone's a Critic written by Bill Tancer and published by Penguin. This book was released on 2014-10-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.