E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future

E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future
Author :
Publisher : Springer Nature
Total Pages : 460
Release :
ISBN-10 : 9783031602603
ISBN-13 : 3031602609
Rating : 4/5 (03 Downloads)

Book Synopsis E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future by : Yiliu Paul Tu

Download or read book E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future written by Yiliu Paul Tu and published by Springer Nature. This book was released on with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Machine, Platform, Crowd: Harnessing Our Digital Future

Machine, Platform, Crowd: Harnessing Our Digital Future
Author :
Publisher : W. W. Norton & Company
Total Pages : 297
Release :
ISBN-10 : 9780393254303
ISBN-13 : 0393254305
Rating : 4/5 (03 Downloads)

Book Synopsis Machine, Platform, Crowd: Harnessing Our Digital Future by : Andrew McAfee

Download or read book Machine, Platform, Crowd: Harnessing Our Digital Future written by Andrew McAfee and published by W. W. Norton & Company. This book was released on 2017-06-27 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

Digital and Social Media Marketing

Digital and Social Media Marketing
Author :
Publisher : Springer Nature
Total Pages : 337
Release :
ISBN-10 : 9783030243746
ISBN-13 : 3030243745
Rating : 4/5 (46 Downloads)

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Digital Entrepreneurship

Digital Entrepreneurship
Author :
Publisher : Springer Nature
Total Pages : 339
Release :
ISBN-10 : 9783030539146
ISBN-13 : 3030539148
Rating : 4/5 (46 Downloads)

Book Synopsis Digital Entrepreneurship by : Mariusz Soltanifar

Download or read book Digital Entrepreneurship written by Mariusz Soltanifar and published by Springer Nature. This book was released on 2020-11-13 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

Internet of Things and Cyber Physical Systems

Internet of Things and Cyber Physical Systems
Author :
Publisher : CRC Press
Total Pages : 241
Release :
ISBN-10 : 9781000820133
ISBN-13 : 1000820130
Rating : 4/5 (33 Downloads)

Book Synopsis Internet of Things and Cyber Physical Systems by : Keshav Kaushik

Download or read book Internet of Things and Cyber Physical Systems written by Keshav Kaushik and published by CRC Press. This book was released on 2022-12-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quantity, diversity, and sophistication of Internet of Things (IoT) items are rapidly increasing, posing significant issues but also innovative solutions for forensic science. Such systems are becoming increasingly common in public locations, businesses, universities, residences, and other shared offices, producing enormous amounts of data at rapid speeds in a variety of forms. IoT devices can be used as suspects, digital witnesses, or instruments of crime and cyberattacks, posing new investigation problems, forensic issues, security threats, legal concerns, privacy concerns, and ethical dilemmas. A cyberattack on IoT devices might target the device itself or associated systems, particularly vital infrastructure. This book discusses the advancements in IoT and Cyber Physical Systems (CPS) forensics. The first objective is to learn and understand the fundamentals of IoT forensics. This objective will answer the question of why and how IoT has evolved as one of the most promising and widely accepted technologies across the globe and has many widely accepted applications. The second objective is to learn how to use CPS to address many computational problems. CPS forensics is a promising domain, and there are various advancements in this field. This book is structured so that the topics of discussion are relevant to each reader’s particular areas of interest. The book’s goal is to help each reader to see the relevance of IoT and CPS forensics to his or her career or interests. This book not only presents numerous case studies from a global perspective, but it also compiles a large amount of literature and research from a database. As a result, this book effectively demonstrates the concerns, difficulties, and trends surrounding the topic while also encouraging readers to think globally. The main goal of this project is to encourage both researchers and practitioners to share and exchange their experiences and recent studies between academia and industry.

The Fourth Industrial Revolution

The Fourth Industrial Revolution
Author :
Publisher : Crown Currency
Total Pages : 194
Release :
ISBN-10 : 9781524758875
ISBN-13 : 1524758876
Rating : 4/5 (75 Downloads)

Book Synopsis The Fourth Industrial Revolution by : Klaus Schwab

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Crown Currency. This book was released on 2017-01-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.

Measuring the Digital Transformation A Roadmap for the Future

Measuring the Digital Transformation A Roadmap for the Future
Author :
Publisher : OECD Publishing
Total Pages : 262
Release :
ISBN-10 : 9789264311992
ISBN-13 : 9264311998
Rating : 4/5 (92 Downloads)

Book Synopsis Measuring the Digital Transformation A Roadmap for the Future by : OECD

Download or read book Measuring the Digital Transformation A Roadmap for the Future written by OECD and published by OECD Publishing. This book was released on 2019-03-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measuring the Digital Transformation: A Roadmap for the Future provides new insights into the state of the digital transformation by mapping indicators across a range of areas – from education and innovation, to trade and economic and social outcomes – against current digital policy issues, as presented in Going Digital: Shaping Policies, Improving Lives.