Cult Streetwear

Download or read book Cult Streetwear written by Josh Sims and published by Laurence King. This book was released on 2010-04-28 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Streetwear has become a global phenomenon. From their origins in American workwear, via west coast subcultures, extreme sports and incorporating the best in graphic design, the leading streetwear brands have become influential beyond the sphere of fashion alone, with connections to the worlds of art, advertising, music and interiors that make them as potent as "designer" brands many times their size. Showcasing 32 cult streetwear brands, this book focuses not on the endless me-too labels, but the exciting pioneers that have shaped the market since the late 1980s. Cult Streetwear tells the stories of the people behind the brands—from entrepreneurs to graffiti writers, DJs to surf dudes to sneaker nuts, from LA to NYC, London to Tokyo. Addict • Adidas • A Bathing Ape • Ben Davis • Billionaire Boys Club • Burton • Carhartt • Converse • Dickies • Evisu • Fred Perry • Fuct • Goodenough • Lacoste • Maharishi • Mambo • Mecca • Mooks • Neighborhood • Nike • Obey • One True Saxon • Puma • Red Wing • Spiewak • Stussy • The Hundreds • Timberland • Triple 5 Soul • Vans • X-Large • Zoo York

Download or read book Streetwear Fashion written by Stephanie Watson and published by Lerner Publications. This book was released on 2014-03-01 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your style? ? low-key and flexible? ? a creative spin on everyday clothing? ? all about being comfortable, even at its most eye-catching? Then you're ready to rock the streetwear look! Long before streetwear became popular with stars like Gwen Stefani and Jay-Z, it was sported by ordinary kids with a keen sense of style. Cool yet casual, this trend is all about putting a flashy twist on the most basic items in your closet. Find out about the clothes, accessories, and hairstyles that define streetwear?and discover how you can use them to create your own unique look!

Download or read book This Is Not a T-Shirt written by Bobby Hundreds and published by MCD. This book was released on 2019-06-25 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

Download or read book Borderless Fashion Practice written by Vanessa Gerrie and published by Rutgers University Press. This book was released on 2023-06-16 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century fashion practice has become increasingly borderless and diverse in the digital era, calling into question the very boundaries that define fashion in the Western cultural context. Borderless Fashion Practice: Contemporary Fashion in the Metamodern Age principally engages the work of four fashion designers -- Virgil Abloh, Aitor Throup, Iris Van Herpen, and Eckhaus Latta -- whose work intersects with other creative disciplines such as art, technology, science, architecture, and graphic design. They do their work in what Vanessa Gerrie calls the metamodern age -- the time and place where the polarization between the modern and the postmodern collapses. Used as a framework to understand the current Western cultural zeitgeist, Gerrie's exploration of the work of contemporary practitioners and theorists finds blurred borders and seeks to blur them further, to the point of erasure.

Download or read book Communicating Fashion Brands written by Emily Huggard and published by Routledge. This book was released on 2020-02-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.

Download or read book Mastering Streetwear Expansion written by Craig D. Washington and published by Top Notch NME. This book was released on 2024-10-14 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Streetwear Expansion is a deep dive into the next phase of streetwear entrepreneurship, offering a strategic roadmap for brands looking to grow beyond their initial success and establish a long-lasting impact in the industry. Written by Craig D. Washington, a trailblazing designer and entrepreneur, this book is more than just a guide—it’s a blueprint for those aiming to take their streetwear brand from niche to global. The book addresses the challenges of scaling a streetwear label in a highly competitive market, providing actionable insights on everything from product diversification and brand storytelling to digital innovation and global expansion. Each chapter equips readers with advanced strategies, real-world case studies, and industry best practices, ensuring that every aspect of growth—whether in production, marketing, or community building—is meticulously covered. But Mastering Streetwear Expansion goes beyond business tactics. It explores the cultural relevance of streetwear, showing how it intersects with music, art, and lifestyle to create a movement that’s both powerful and profitable. Washington’s unique perspective offers readers a holistic approach to navigating the evolving landscape of streetwear, staying ahead of trends, and creating a brand legacy that resonates with diverse communities worldwide. For those ready to elevate their brand to new heights, this book is a must-read. It empowers designers, entrepreneurs, and creative visionaries to turn their streetwear labels into influential, boundary-pushing brands that set the pace for the future of fashion.

Download or read book Merchants of Style written by Natasha Degen and published by Reaktion Books. This book was released on 2023-05-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking at Andy Warhol’s legacy as maker and muse, this book offers a critical examination of the coalescence of commerce and style. Merchants of Style explores the accelerating convergence of art and fashion, looking at the interplay of artists and designers, and the role of institutions—both public and commercial—that have brought about this marriage of aesthetic industries. The book argues that one figure more than any other anticipated this moment: Andy Warhol. Beginning with an overview of art and fashion’s deeply entwined histories, and then picking up where Warhol left off, Merchants of Style tells the story of art’s emboldened forays into commerce and fashion’s growing embrace of art. As the two industries draw closer together than ever before, this book addresses urgent questions about what this union means and what the future holds.