Controlling The Message

Download or read book Controlling the Message written by Victoria A. Farrar-Myers and published by NYU Press. This book was released on 2015-03-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.

Download or read book Controlling the Message written by Victoria A. Farrar-Myers and published by NYU Press. This book was released on 2015-03-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Download or read book Variable Message Signing for Traffic Surveillance and Control - a State of the Art Report. Final Report written by Warren F. Dorsey and published by . This book was released on 1977 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Message Control written by Elizabeth A. Skewes and published by Rowman & Littlefield. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Message Control" a look at what shapes news that comes from the presidential campaign trail comes out of the author's experience traveling with campaigns, interviews with other journalists who have covered campaigns from the road, and research on campaign news. Elizabeth Skewes, a journalism professor, begins to answer the question of why political coverage focuses on personalities and peccadilloes when studies show the public wants less of that and more discussion of political issues.

Download or read book Cybernetics or Control and Communication in the Animal and the Machine, Reissue of the 1961 second edition written by Norbert Wiener and published by MIT Press. This book was released on 2019-10-08 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic and influential work that laid the theoretical foundations for information theory and a timely text for contemporary informations theorists and practitioners. With the influential book Cybernetics, first published in 1948, Norbert Wiener laid the theoretical foundations for the multidisciplinary field of cybernetics, the study of controlling the flow of information in systems with feedback loops, be they biological, mechanical, cognitive, or social. At the core of Wiener's theory is the message (information), sent and responded to (feedback); the functionality of a machine, organism, or society depends on the quality of messages. Information corrupted by noise prevents homeostasis, or equilibrium. And yet Cybernetics is as philosophical as it is technical, with the first chapter devoted to Newtonian and Bergsonian time and the philosophical mixed with the technical throughout. This book brings the 1961 second edition back into print, with new forewords by Doug Hill and Sanjoy Mitter. Contemporary readers of Cybernetics will marvel at Wiener's prescience—his warnings against “noise,” his disdain for “hucksters” and “gadget worshipers,” and his view of the mass media as the single greatest anti-homeostatic force in society. This edition of Cybernetics gives a new generation access to a classic text.

Download or read book Message Control written by Elizabeth A. Skewes and published by Rowman & Littlefield Publishers. This book was released on 2007-04-09 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Message Control_a look at what shapes the news from the presidential campaign trail_comes out of the author's experience traveling with campaigns, interviews with other journalists who have covered campaigns from the road, and research on campaign news. Elizabeth Skewes, a journalism professor and former reporter, investigates journalists' beliefs and the role those beliefs play in the election process, as well as how the routines of campaign reporting affect news coverage. While Skewes does find that journalists make an effort to inform the voting decisions of their readers by giving them a sense of context for each campaign and each candidate's character, she also shows that journalists remain wary of staff manipulation and are constrained by pack journalism, press pools, and life 'in the bubble.' From on-the-trail perspectives to media theory explanations, Message Control begins to answer the question of why political coverage focuses on personalities and peccadilloes when studies show the public wants less of this and more discussion of political issues.

Download or read book Brand Command written by Alex Marland and published by UBC Press. This book was released on 2016-03-15 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world’s largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader’s inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.