Competition in the New Electronic Market

Competition in the New Electronic Market
Author :
Publisher :
Total Pages : 280
Release :
ISBN-10 : PSU:000047029552
ISBN-13 :
Rating : 4/5 (52 Downloads)

Book Synopsis Competition in the New Electronic Market by : United States. Congress. House. Committee on Commerce. Subcommittee on Finance and Hazardous Materials

Download or read book Competition in the New Electronic Market written by United States. Congress. House. Committee on Commerce. Subcommittee on Finance and Hazardous Materials and published by . This book was released on 2000 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Business of Platforms

The Business of Platforms
Author :
Publisher : HarperCollins
Total Pages : 320
Release :
ISBN-10 : 9780062896339
ISBN-13 : 0062896334
Rating : 4/5 (39 Downloads)

Book Synopsis The Business of Platforms by : Michael A. Cusumano

Download or read book The Business of Platforms written by Michael A. Cusumano and published by HarperCollins. This book was released on 2019-05-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.

The New Electronic Marketplace

The New Electronic Marketplace
Author :
Publisher : Edward Elgar Publishing
Total Pages : 232
Release :
ISBN-10 : 1782542639
ISBN-13 : 9781782542636
Rating : 4/5 (39 Downloads)

Book Synopsis The New Electronic Marketplace by : George Christou

Download or read book The New Electronic Marketplace written by George Christou and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book breaks new ground by exploring governance strategies that the EU has been developing over the last decade for the growing electronic economy driven by the Internet. Through an analysis of key EU policy initiatives, the authors provide an explanation of both the form and mechanics of emergent governance arrangements within the European e-economy. Drawing on data gathered through interviews with key national and EU level policymakers, the volume applies theoretical insights from academic work on the 'regulatory' and 'post-regulatory' state to situate and explain the EU's role as an international regional actor in a new area of economic activity with important national and global dimensions.

E-Marketing: Concepts, Methodologies, Tools, and Applications

E-Marketing: Concepts, Methodologies, Tools, and Applications
Author :
Publisher : IGI Global
Total Pages : 1426
Release :
ISBN-10 : 9781466615991
ISBN-13 : 1466615990
Rating : 4/5 (91 Downloads)

Book Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers

Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
Author :
Publisher : World Scientific
Total Pages : 345
Release :
ISBN-10 : 9789813275485
ISBN-13 : 9813275480
Rating : 4/5 (85 Downloads)

Book Synopsis Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers by : Philip Kotler

Download or read book Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2019-03-15 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.

American Industry in International Competition

American Industry in International Competition
Author :
Publisher : Cornell University Press
Total Pages : 439
Release :
ISBN-10 : 9781501744976
ISBN-13 : 1501744976
Rating : 4/5 (76 Downloads)

Book Synopsis American Industry in International Competition by : John Zysman

Download or read book American Industry in International Competition written by John Zysman and published by Cornell University Press. This book was released on 2019-05-15 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the crucial question of America's adjustment to changes in the international economy. It examines policies that will deal effectively with the continuing erosion of the U.S. share of exports and production in world markets and explores in particular the debate on "industrial policy."

Enhancing SME Competitiveness The OECD Bologna Ministerial Conference

Enhancing SME Competitiveness The OECD Bologna Ministerial Conference
Author :
Publisher : OECD Publishing
Total Pages : 245
Release :
ISBN-10 : 9789264192560
ISBN-13 : 9264192565
Rating : 4/5 (60 Downloads)

Book Synopsis Enhancing SME Competitiveness The OECD Bologna Ministerial Conference by : OECD

Download or read book Enhancing SME Competitiveness The OECD Bologna Ministerial Conference written by OECD and published by OECD Publishing. This book was released on 2001-04-16 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: These workshop proceedings discuss releasing the potential of SMEs by enhancing their access to global markets.