Commercial Visions

Download or read book Commercial Visions written by Dániel Margócsy and published by University of Chicago Press. This book was released on 2014-10-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial science is not new; business interests have strongly influenced science since the Scientific Revolution. In Commercial Visions, Dániel Margócsy illustrates that product marketing, patent litigation, and even ghostwriting pervaded natural history and medicine—the “big sciences” of the early modern era—and argues that the growth of global trade during the Dutch Golden Age gave rise to an entrepreneurial network of transnational science. Margócsy introduces a number of natural historians, physicians, and curiosi in Amsterdam, London, St. Petersburg, and Paris who, in their efforts to boost their trade, developed modern taxonomy, invented color printing and anatomical preparation techniques, and contributed to philosophical debates on topics ranging from human anatomy to Newtonian optics. These scientific practitioners, including Frederik Ruysch and Albertus Seba, were out to do business: they produced and sold exotic curiosities, anatomical prints, preserved specimens, and atlases of natural history to customers all around the world. Margócsy reveals how their entrepreneurial rivalries transformed the scholarly world of the Republic of Letters into a competitive marketplace. Margócsy’s highly readable and engaging book will be warmly welcomed by anyone interested in early modern science, global trade, art, and culture.

Download or read book The Theming Of America written by Mark Gottdiener and published by Routledge. This book was released on 2019-07-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mark Gottdiener explores the nature of social change as it has developed since the 1960s as reflected in the "theming" of America, from Graceland to Dollywood, from Las Vegas to Disney World, from the Mall of America to your local mall. Nowhere can modern Americans escape the profusion of recognizable symbols and signs attached to virtually every aspect of their culture constantly reminding them that they are on familiar and comforting grounds. "Just come in, friend, and buy; make yourself at home," these symbols seem to say, thus tying media culture and the seduction of consumerism to the production of ingeniously designed symbolic spaces. This is the first book to explore the origins, nature, and future of themed spaces in our information-overloaded world. Gottdiener begins with a brief historical account of the shifting importance of themes in the construction of built space. He then evaluates the economic basis for the increasing reliance on symbols in the marketing of commercial enterprises and analyzes contemporary trends in themed restaurants, malls, airports, theme parks, museums, and war memorials. Final chapters are devoted to examining such critical issues as the disappearance of public space, the relation between themes and mass media industries, and the future of symbolic spaces.

Download or read book Constitutive Visions written by Christa J. Olson and published by Penn State Press. This book was released on 2013-11-15 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Constitutive Visions, Christa Olson presents the rhetorical history of republican Ecuador as punctuated by repeated arguments over national identity. Those arguments—as they advanced theories of citizenship, popular sovereignty, and republican modernity—struggled to reconcile the presence of Ecuador’s large indigenous population with the dominance of a white-mestizo minority. Even as indigenous people were excluded from civic life, images of them proliferated in speeches, periodicals, and artworks during Ecuador’s long process of nation formation. Tracing how that contradiction illuminates the textures of national-identity formation, Constitutive Visions places petitions from indigenous laborers alongside oil paintings, overlays woodblock illustrations with legislative debates, and analyzes Ecuador’s nineteen constitutions in light of landscape painting. Taken together, these juxtapositions make sense of the contradictions that sustained and unsettled the postcolonial nation-state.

Download or read book Commercial Visions written by Dániel Margócsy and published by University of Chicago Press. This book was released on 2014-10-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Commercial Visions," Daniel Margocsy shows how entrepreneurial science has been with us since the Scientific Revolution. Product marketing, patent litigation, and even ghostwriting pervaded natural history and anatomy, the big sciences of the early modern era, and the growth of global trade during the Dutch Golden Age gave rise to a transnational network of such entrepreneurial science, connecting natural historians, physicians, and curiosi in such cities as Amsterdam, London, St. Petersburg, and Danzig. These practitioners were out to do business: they bought and sold exotica, preserved specimens, anatomical prints, and botanical atlases, and in their trade relied on particularly mercantile innovations, including postal networks, shipping, public transportation, and international banking. They also developed their own infrastructure for managing the long-distance monetary exchange of scientific knowledge and curiosities, while entrepreneurial rivalries, secrecy, and marketing strategies transformed the honorific, gift-based exchange system of the Republic of Letters into a competitive marketplace. Throughout this process, the Dutch naturalists contributed to the growth of modern science, imbuing its ethos and practices with financial undertones. "Commercial Visions "studies the interaction of commerce and science through the lens of recent scholarship on commodification, the circulation of knowledge, and the consumer revolution to argue that trade brought about a culture of scientific debate in the Netherlands that thoroughly influenced the visual epistemology of early modern science. Market competition pitted naturalists against each other, and compelled them to develop philosophical arguments to promote the representational claims of their imaging techniques. Margocsy s highly readable book will be warmly welcomed by anyone interested in early modern science, culture, and art. "

Download or read book Visions of Deliverance written by Mayte Green-Mercado and published by Cornell University Press. This book was released on 2020-01-15 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Visions of Deliverance, Mayte Green-Mercado traces the circulation of Muslim and crypto-Muslim apocalyptic texts known as joferes through formal and informal networks of merchants, Sufis, and other channels of diffusion among Muslims and Christians across the Mediterranean from Constantinople and Venice to Morisco towns in eastern Spain. The movement of these prophecies from the eastern to the western edges of the Mediterranean illuminates strategies of Morisco cultural and political resistance, reconstructing both productive and oppositional interactions and exchanges between Muslims and Christians in the early modern Mediterranean. Challenging a historiography that has primarily understood Morisco apocalyptic thought as the expression of a defeated group that was conscious of the loss of their culture and identity, Green-Mercado depicts Moriscos not simply as helpless victims of Christian oppression but as political actors whose use of end-times discourse helped define and construct their society anew. Visions of Deliverance helps us understand the implications of confessionalization, forced conversion, and assimilation in the early modern period and the intellectual and theological networks that shaped politics and identity across the Mediterranean in this era.

Download or read book Birth Figures written by Rebecca Whiteley and published by University of Chicago Press. This book was released on 2023-03-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction: picturing pregnancy -- Part I: Early printed birth figures (1540-1672). Using images in midwifery practice; Pluralistic images and the early modern body -- Part II: Birth figures as agents of change (1672-1751). Visual experiments; Visualizing touch and defining a professional persona -- Part III: The birth figure persists (1751-1774). Challenging the Hunterian hegemony -- Conclusion.

Download or read book Visualizing the Text written by Lauren Beck and published by Rutgers University Press. This book was released on 2017-05-01 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents in-depth and contextualized analyses of a wealth of visual materials. These documents provide viewers with a mesmerizing and informative glimpse into how the early modern world was interpreted by image-makers and presented to viewers during a period that spans from manuscript culture to the age of caricature. The premise of this collection responds to a fundamental question: how are early modern texts, objects, and systems of knowledge imaged and consumed through bimodal, hybrid, or intermedial products that rely on both words and pictures to convey meaning? The twelve contributors to this collection go beyond traditional lines of inquiry into word-and-image interaction to deconstruct visual dynamics and politics—to show how images were shaped, manipulated, displayed, and distributed to represent the material world, to propagate official and commercial messages, to support religious practice and ideology, or to embody relations of power. These chapters are anchored in various theoretical and disciplinary points of departure, such as the history of collections and collecting, literary theory and criticism, the histories of science, art history and visual culture, word-and-image studies, as well as print culture and book illustration. Authors draw upon a wide range of visual material hitherto insufficiently explored and placed in context, in some cases hidden in museums and archives, or previously assessed only from a disciplinary standpoint that favored either the image or the text but not both in relation to each other. They include manuscript illuminations representing compilers and collections, frontispieces and other accompanying plates published in catalogues and museographies, astronomical diagrams, mixed pictographic-alphabetic accounting documents, Spanish baroque paintings, illustrative frontispieces or series inspired by or designed for single novels or anthologies, anatomical drawings featured in encyclopedic publications, visual patterns of volcanic formations, engravings representing the New World that accompany non-fictional travelogues, commonplace books that interlace text and images, and graphic satire. Geographically, the collection covers imperial centers (Great Britain, France, the Netherlands, and Spain), as well as their colonial periphery (New France; Mexico; Central America; South America, in particular Brazil; parts of Africa; and the island of Ceylon). Emblematic and thought-provoking, these images are only fragments of the multifaceted and comprehensive visual mosaic created during the early modern period, but their consideration has far reaching implications.