Chasing The Monster Idea

Download or read book Chasing the Monster Idea written by Stefan Mumaw and published by John Wiley and Sons. This book was released on 2011-03-31 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest from the author of the bestselling Caffeine for the Creative Mind How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by real-world examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals A proven method for determining if an idea will be a "big idea," or else will die a painful death Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyond Want to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!

Download or read book Creative Boot Camp written by Stefan Mumaw and published by New Riders. This book was released on 2012-11-27 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Boot Camp is a 30-day creative training program that will increase the quantity and quality of your ideas. The book begins by exploring what creativity is and isn't, how we can train ourselves to improve our own ideation, and what steps we need to take to generate more ideas and better ideas for our creative selves, our creative projects, our creative businesses, and our creative lives. Like any muscle, creativity requires repetitive and challenging exercise to grow. The 30-day program provides an escalation of creative exercises that test our problem-solving prowess and train us to overcome the obstacles that inhibit ideation. The program tests regularly, both in idea quantity and quality, to ensure we are on track with our boot camp goals. But unlike the gym, these exercises aren't to be dreaded. They are light, fun, and take 10-15 minutes max. By the end of the 30-day boot camp, readers will see noticeable improvement in the quantity and quality of their ideas.

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Download or read book Chasing the Shadows written by Maria V. Snyder and published by Maria V. Snyder. This book was released on 2019-11-18 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2020 PRISM Award Winner! Year 2522. Lyra Daniels is dead. Okay, so I only died for sixty-six seconds. But when I came back to life, I got a brand new name and a snazzy new uniform. Go me! Seriously, though, it's very important that Lyra Daniels stays dead, at least as far as the murdering looters, know. While dying is the scariest thing that's happened to me, it morphed my worming skills. I can manipulate the Q-net like never before. But the looters have blocked us from communicating with the rest of the galaxy and now they believe we've gone silent, like Planet Xinji (where silent really means dead). A Protector Class spaceship is coming to our rescue, but we still have to survive almost two years until they arrive - if they arrive at all. Until then, we have to figure out how to stop an unstoppable alien threat. And it's only a matter of time before the looters learn I'm not dead and returns to finish what they started. There's no way I'm going to let the looters win. Instead I'll do whatever it takes to save the people I love. But even I'm running out of ideas...

Download or read book Chasing the Boogeyman written by Richard Chizmar and published by Simon and Schuster. This book was released on 2024-10-22 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the summer of 1988, the mutilated bodies of several missing girls begin to turn up in a small Maryland town. The grisly evidence leads police to the terrifying assumption that a serial killer is on the loose in the quiet suburb. But soon a rumor begins to spread that the evil stalking local teens is not entirely human. Law enforcement, as well as members of the FBI are certain that the killer is a living, breathing madman--and he's playing games with them. For a once peaceful community trapped in the depths of paranoia and suspicion, it feels like a nightmare that will never end"--

Download or read book Boys, Book Clubs, and Other Bad Ideas written by Kristina Horner and published by 84th Street Press. This book was released on 2021-10-09 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seven stories of love and impending doom. What happens when… Escaped demons threaten prom? An energy drink breaks the fabric of space-time? A smug VR gamer is forced to team up with her last-choice player? The pursuit of the perfect university application goes way too far? A first date turns into a chase across alternate universes? A wizard fanboy accidentally becomes a hero? Death’s secretary tries to save her favorite human from dying? Bad ideas—that’s what. One prompt. Seven writers. Seven wildly different stories. Monday Night Anthology is a multi-genre collection featuring unique interpretations of the same idea. From romance to satire, fantasy to humor, this volume brings fresh narratives and surprising twists that will make you believe in the brilliance of bad ideas. Featuring stories by Kristina Horner, Stephen Folkins, Jennifer Lee Swagert, Katrina Hamilton, Shay Lynam, Sunny Everson, and Maria Berejan.

Download or read book Caffeine for the Creative Mind written by Stefan Mumaw and published by HOW Books. This book was released on 2006-10-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do you do if you are lagging in the morning? You probably grab a cup of coffee for that extra boost of energy. Throughout the day, you are asked to be creative, to come up with new and better ideas. So what do you do when you need a creative jolt for your brain? Now you can turn to Caffeine for the Creative Mind. This collection of short, focused creative exercises is just the boost you need get your brain working. Inside, you'll find: Over 250 brain-stretching exercises. The exercises are brief, fun and are meant to evoke creative, thought-provoking responses. Get your brain moving by engaging in an exercise at the start of your day or stop and do one whenever you need a creative jolt. "I Tried It" testimonials. From illustrators to photographers to professors, real people give feedback on specific exercises they've tried. They also offer more suggestions for how the exercises can be used, changed or reworked to become even more useful. Interviews with prominent creative people. See how the people who are in charge of building and maintaining creative environments—studio heads, designers, shop owners, illustrators and animators—view the importance of creativity in their everyday lives. The only thing keeping you from reaching a new level of creative thought is inaction. With this stimulating book, you'll learn how to focus your creative attention in short, definable ways. Caffeine for the Creative Mind is your springboard for coming up with solutions that challenge you to alter your perspective—and begin generating ideas at the highest possible level!